James Coufalik Email & Phone Number

Boise, Idaho, Us

Spearheaded executive engagement and led teams in the direction of marketing, brand planning, communications strategy, and demand generation programs along the customer buying journey, across all audience-facing touchpoints and media channels. Instrumental in driving positive ROI and ROAS for domestic and international clients, including AstraZeneca, ToolingU.com, Proctor & Gamble, Unilever, Johnson & Johnson, Faria Education Group, Opel (GM), Pilsner Urquell, BlueCross BlueShield, Boots Healthcare International, Cabela’s, Mountain House Adventure Meals, Snickers, M&M’s, Glenfiddich Single Malt Scotch.

Portland, Oregon, Us

www.orangepencreative.comAuthored brand communications plans, advertising, creative strategy, and content creation executed across all media channels and marketing automation/lead gen platforms (TV, radio, print, e-mail, digital, experiential, earned media, Google, Facebook, Instagram, Amazon).

Albany, Oregon, Us

Collaborated with cross-functional, multidisciplinary teams (brand engagement, communications, product marketing, creative, e-commerce, sales/merchandising, special events, sponsorships, CSR, and manufacturing) to ensure brand management strategy, communications, and operations are aligned with business objectives and delivered on schedule, on budget, and consistent across multiple delivery channels, the customer buying journey, and consumer touchpoints.

Auckland, Auk, Nz

Partnered with global commercial, product marketing, engineers, and sales and channel marketing teams to execute North American go-to-market strategy that ensured enterprise-wide sales and marketing alignment, Monthly Recurring Revenue (MRR), and brand activation success. Directed publicity and media relations plan that created earned media coverage and product reviews in trade and industry press, media briefings, and special event publicity.Lead digital content and lead generation initiatives and metrics, A/B testing, PPC, SEO, SEM, and Google Analytics to determine success/fail outcomes in closed-loop marketing automation and CRM system.

Prague, Czech Republic, Cz

Led client relationships, agency account teams, and strategy in the development of international advertising campaigns. Participated in new business pitches.Clients: Boots Healthcare International brands (Nurofen, Strepsils), Glenfiddich Single Malt Scotch, United Parcel Service (UPS), Opel (GM), and CSOB Bank.

B.S. Journalism, Advertising/Public Relations/Marketing

Adjunct Instructor, M.A. Public Relations