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Collaborative and commercial B2B marketing leader for high-growth technology companies with deep expertise in scaling awareness, pipeline and revenue, building high-performing marketing teams and successful M&A.• Proven record of scaling business across EMEA, Americas and APAC. Direct sales, partner and product-led go-to-market motions, leveraging traditional, digital and account-based marketing strategies.• Deep expertise in transforming marketing impact on pipeline and revenue by partnering with sales and product leaders to clarify growth strategy and unify misaligned teams.• Built and led high-performing marketing teams to exceed targets by fostering a culture of continuous improvement. Harnessed data-driven insights to improve KPIs through quarterly testing sprints. • Drum best integrated content campaign award in 2017, Goldman Sachs top 20 UK SME in 2014, Toshiba innovation award in 2005, Nortel Networks President’s circle in 2001, European customer satisfaction and quality award in 2000.
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Senior Vice President MarketingCapacityUnited Kingdom
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Vp Of MarketingPlum Voice May 2023 - PresentNew York, New York, UsHired to analyse, advise and align the right growth strategy with sales and product leaders amid Generative AI's impact on its sector. Successfully targeted market upgrade opportunities. Modernised marketing and business development playbooks, operations and outcomes using AI.Achievements include quadrupling average order value, doubling total contract value, improved positioning, integrated ICPs and messaging, halved marketing operations costs, acquired by Teleo Capital and merged with Sharpen, Webtext and Octopus.Plum Voice makes voice apps easier to build using AI and migrate using open standards. Modernising legacy VXML apps using AI is the smart and less risky way to drive ROI up and TCO down. -
Vp Of MarketingLumenvox Jan 2022 - Jul 2023San Diego, California, UsRecruited to analyse, align and accelerate the right growth strategy with senior leadership to navigate Generative AI's initial impact on the conversational AI sector, overhauled brand positioning, messaging and restructured team for direct sales, partner and channel go-to-market.Achievements include a 465% YoY increase in pipeline, 254% increase in average order value, halved customer acquisition costs, captured and leveraged 94% customer satisfaction in advocacy program, successfully merged with Capacity and Denim Social in a Series C funding round. LumenVox harnesses the power of AI to understand what people say no matter how they speak. The only integrated conversational AI with unified API access to speech recognition, transcription, voice biometrics, call progress analysis, and answer machine detection capabilities. -
Fractional CmoTracepoint Marketing Jan 2020 - Dec 2021London, GbWorked with high-potential SaaS and CPaaS clients to define and refine effective growth strategies and efficient marketing plans for new marketing teams I recruited and coached to implement and iterate. Created marketing and demand generation playbooks to deliver 3X partner revenue increase within first year.Tracepoint accelerates revenue growth for technology companies using proven strategies from modern marketing playbooks. Specialising in crafting and executing marketing initiatives to significantly improve revenue growth and operational efficiency powered by marketing automation. -
Vp Of MarketingAmdocs Sep 2016 - Dec 2019Chesterfield, Mo, UsTransformed marketing at OpenMarket, the $300M CPaaS mobile messaging division of Amdocs, by analysing and targeting high-growth market segments, repositioned, re-branded, re-structured, re-tooled and re-trained marketing team in less than 6 months.Boosted ROI fivefold, 4X partner revenue, 4X marketing sourced pipeline impact and cut cost of acquisition by 93%, launched new brand and strategic partnerships to boost company value ahead of acquisition by Infobip.OpenMarket helps the biggest brands in the world use mobile messaging to connect with people in the moments that matter. When they need to be helpful and responsive in real time. When their customer experience culture isn’t just a buzzword, it’s an obsession. -
Founder And CeoTracepoint Marketing Sep 2010 - Aug 2016London, GbFounded company with a vision to be the best performance marketing partner for high growth XaaS - infrastructure (IaaS), platform (PaaS), software (SaaS) in EMEA. Built and developed team of certified Google, Salesforce, Pardot and HubSpot experts in demand generation: inbound, outbound, content and revenue marketing.Achieved consistent double-digit revenue growth for multiple clients, managed seed investment and doubled revenue every year for five years, secured Goldman Sachs leadership investment and became UK’s first HubSpot Gold Partner.Tracepoint accelerates revenue growth for technology companies using proven strategies from the modern marketing playbook. Specialising in crafting and executing marketing initiatives to significantly improve revenue growth and operational efficiency powered by marketing automation.
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Marketing DirectorIntercept It Jan 2007 - Sep 2010London, GbBuilt and led new marketing and business development function for this Infrastructure as a service (IaaS) provider. Defined and analysed ideal customers with Microsoft, Citrix, and VMware partners. Automated campaigns using Pardot to supply sales with qualified leads.Increased revenue 183% and delivered 22:1 marketing ROI. Implemented one of the first Pardot automations in Europe. Significantly increased EBITDA and company value for a trade sale to Alternative Networks.Intercept is a cloud computing pioneer specialising in virtual desktop and server virtualisation for the City of London. Offering managed services, technology integration and infrastructure support to the financial and professional services sectors. -
Product Marketing DirectorBt Jan 2006 - Dec 2006London, GbLed cross-functional team to conduct product & market analysis and aligned and implemented product improvements.Improved gross margin by 5% through targeted product cost improvements & strategic pricing adjustments.BT Conferencing offers cutting-edge conferencing solutions, enhancing global enterprise collaboration with seamless communication technologies and robust support. -
Product Marketing DirectorToshiba Dec 2002 - Dec 2005Minato-Ku, Tokyo, JpLaunched IP telephony in EMEA, developed key channel partnerships & solved product supply chain problems.Improved gross margin by 8%, increased market share by 6%, resolved supply chain & inventory issues.Toshiba provides business communication solutions and the was the first pure IP telephony provider in EMEA to offer enhanced collaboration and operational efficiency with reliable support. -
Solutions Marketing DirectorNortel Networks Nov 2000 - Oct 2002CaBuilt and led team to target and win multimillion strategic enterprise campus accounts with global account sales team and channel partners across EMEA. -
Senior Customer Value And Change ManagerNortel Networks Nov 1999 - Oct 2000CaManaged customer experience research team and led global cross-functional changes to improve customer loyalty and value with business unit leaders across EMEA.
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Product Marketing ManagerNortel Networks Nov 1997 - Oct 1999CaManaged team to launch video conferencing and messaging products, devised new product configuration & quoting tool, increased market share by 5%.
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Partner Marketing ManagerNortel Networks Sep 1994 - Nov 1997CaDeveloped telco partnerships, proposed & launched call centre campaign and supported major bids across EMEA.
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Sponsored StudentBae Systems Sep 1989 - Aug 1994London, GbSecured one of only six UK scholarships available from this global communications satellite provider.
James Cox Skills
James Cox Education Details
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Saïd Business School, University Of OxfordAnd Related Support Services -
Gartner Challenger Sales And Marketing
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UclGoldman Sachs 10Ksb Programme
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Hubspot Academy
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Nortel And Toshiba Leadership Development
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University Of HullInformation Engineering & Business
Frequently Asked Questions about James Cox
What company does James Cox work for?
James Cox works for Capacity
What is James Cox's role at the current company?
James Cox's current role is Senior Vice President Marketing.
What is James Cox's email address?
James Cox's email address is ja****@****t.co.uk
What is James Cox's direct phone number?
James Cox's direct phone number is +4420898*****
What schools did James Cox attend?
James Cox attended Saïd Business School, University Of Oxford, Gartner Challenger Sales And Marketing, Ucl, Hubspot Academy, Nortel And Toshiba Leadership Development, University Of Hull.
What skills is James Cox known for?
James Cox has skills like Lead Generation, B2b Marketing, Business Development, Seo, Strategy, Marketing Strategy, Marketing Communications, Management, Email Marketing, Marketing, Multi Channel Marketing, Competitive Analysis.
Who are James Cox's colleagues?
James Cox's colleagues are Andy Moffat, Gege (Grace) Xiong, Adam Galinski, Karaline Venezia, Jenna Stephens, Brian Tiemeier, Benjamin Hutchison.
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