James Cox Email & Phone Number

United Kingdom

New York, New York, Us

Hired to analyse, advise and align the right growth strategy with sales and product leaders amid Generative AI's impact on its sector. Successfully targeted market upgrade opportunities. Modernised marketing and business development playbooks, operations and outcomes using AI.Achievements include quadrupling average order value, doubling total contract value, improved positioning, integrated ICPs and messaging, halved marketing operations costs, acquired by Teleo Capital and merged with Sharpen, Webtext and Octopus.Plum Voice makes voice apps easier to build using AI and migrate using open standards. Modernising legacy VXML apps using AI is the smart and less risky way to drive ROI up and TCO down.

San Diego, California, Us

Recruited to analyse, align and accelerate the right growth strategy with senior leadership to navigate Generative AI's initial impact on the conversational AI sector, overhauled brand positioning, messaging and restructured team for direct sales, partner and channel go-to-market.Achievements include a 465% YoY increase in pipeline, 254% increase in average order value, halved customer acquisition costs, captured and leveraged 94% customer satisfaction in advocacy program, successfully merged with Capacity and Denim Social in a Series C funding round. LumenVox harnesses the power of AI to understand what people say no matter how they speak. The only integrated conversational AI with unified API access to speech recognition, transcription, voice biometrics, call progress analysis, and answer machine detection capabilities.

London, Gb

Worked with high-potential SaaS and CPaaS clients to define and refine effective growth strategies and efficient marketing plans for new marketing teams I recruited and coached to implement and iterate. Created marketing and demand generation playbooks to deliver 3X partner revenue increase within first year.Tracepoint accelerates revenue growth for technology companies using proven strategies from modern marketing playbooks. Specialising in crafting and executing marketing initiatives to significantly improve revenue growth and operational efficiency powered by marketing automation.

Chesterfield, Mo, Us

Transformed marketing at OpenMarket, the $300M CPaaS mobile messaging division of Amdocs, by analysing and targeting high-growth market segments, repositioned, re-branded, re-structured, re-tooled and re-trained marketing team in less than 6 months.Boosted ROI fivefold, 4X partner revenue, 4X marketing sourced pipeline impact and cut cost of acquisition by 93%, launched new brand and strategic partnerships to boost company value ahead of acquisition by Infobip.OpenMarket helps the biggest brands in the world use mobile messaging to connect with people in the moments that matter. When they need to be helpful and responsive in real time. When their customer experience culture isn’t just a buzzword, it’s an obsession.

London, Gb

Founded company with a vision to be the best performance marketing partner for high growth XaaS - infrastructure (IaaS), platform (PaaS), software (SaaS) in EMEA. Built and developed team of certified Google, Salesforce, Pardot and HubSpot experts in demand generation: inbound, outbound, content and revenue marketing.Achieved consistent double-digit revenue growth for multiple clients, managed seed investment and doubled revenue every year for five years, secured Goldman Sachs leadership investment and became UK’s first HubSpot Gold Partner.Tracepoint accelerates revenue growth for technology companies using proven strategies from the modern marketing playbook. Specialising in crafting and executing marketing initiatives to significantly improve revenue growth and operational efficiency powered by marketing automation.

London, Gb

Built and led new marketing and business development function for this Infrastructure as a service (IaaS) provider. Defined and analysed ideal customers with Microsoft, Citrix, and VMware partners. Automated campaigns using Pardot to supply sales with qualified leads.Increased revenue 183% and delivered 22:1 marketing ROI. Implemented one of the first Pardot automations in Europe. Significantly increased EBITDA and company value for a trade sale to Alternative Networks.Intercept is a cloud computing pioneer specialising in virtual desktop and server virtualisation for the City of London. Offering managed services, technology integration and infrastructure support to the financial and professional services sectors.

London, Gb

Led cross-functional team to conduct product & market analysis and aligned and implemented product improvements.Improved gross margin by 5% through targeted product cost improvements & strategic pricing adjustments.BT Conferencing offers cutting-edge conferencing solutions, enhancing global enterprise collaboration with seamless communication technologies and robust support.

Minato-Ku, Tokyo, Jp

Launched IP telephony in EMEA, developed key channel partnerships & solved product supply chain problems.Improved gross margin by 8%, increased market share by 6%, resolved supply chain & inventory issues.Toshiba provides business communication solutions and the was the first pure IP telephony provider in EMEA to offer enhanced collaboration and operational efficiency with reliable support.

Ca

Built and led team to target and win multimillion strategic enterprise campus accounts with global account sales team and channel partners across EMEA.

Ca

Managed customer experience research team and led global cross-functional changes to improve customer loyalty and value with business unit leaders across EMEA.

Ca

Managed team to launch video conferencing and messaging products, devised new product configuration & quoting tool, increased market share by 5%.

Ca

Developed telco partnerships, proposed & launched call centre campaign and supported major bids across EMEA.

London, Gb

Secured one of only six UK scholarships available from this global communications satellite provider.

Goldman Sachs High Growth Programme, Business, Management, Marketing, And Related Support Services

Education record

Ucl Advances, Goldman Sachs 10Ksb Programme

Education record

Education record

Bsc (Hons) 2:1, Information Engineering & Business