Director, International Distributors
Current* First dedicated hire to help lead the new International Distributor channel for Allbirds* Onboarded 11 new partners in first 12 months. More to come.
Oct 2023 - Present
AeroLeads people directory · profile
James Petrie Email & Phone Number
Global Business Development Leader | Proven Market Growth Expert
at
Allbirds
1 work email found
@trimco-group.com
2 phones found area 805
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Business Development Leader | Proven Market Growth Expert
Location
Santa Barbara, California, United States
Who is James Petrie? Overview
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Quick answer
James Petrie is listed as Global Business Development Leader | Proven Market Growth Expert at Allbirds, based in Santa Barbara, California, United States. AeroLeads shows a work email signal at trimco-group.com, phone signal with area code 805, and a matched LinkedIn profile for James Petrie.
James Petrie previously worked as Director, International Distributors at Allbirds and Market Development Director at Trimco Group. James Petrie holds Mba (Open), Management Studies from The Open University.
Company email context
Email format at Allbirds
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{first}.{last}@trimco-group.com
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AeroLeads found 1 current-domain work email signal for James Petrie. Compare company email patterns before reaching out.
Profile bio
About James Petrie
SUMMARY:* 24 years’ experience in Global Business Development, Strategic Revenue Growth and Operational Excellence for Fortune 500s within Apparel, Footwear and Outdoor industries AREAS OF EXPERTISE INCLUDE:* Sales Leadership: Consumer Packaged Goods, Brand Identity Products, Sales Management, Customer Acquisition, Target Segments, Partnership Sales, Market Expansion, Channel Growth, Lead Generation, Buyer Relations, Team Building, KPIs, Competitive Assessment, Customer Pricing, Strategic Selling* Operational Leadership: Financial Analysis, Budget Management, ROI Analysis, Opportunity Management, Supplier Relations, Merchandising, Organizational Structure, Stakeholders, Supply Chains, Matrixed Organizations, Transitional Leadership, Closeout Management, Business Intelligence
Listed skills include Retail, Sales, Management, Sales Management, and 34 others.
Current workplace
James Petrie's current company
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9 roles
James Petrie work experience
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Market Development Director
* Created and published global sales collateral for Trimco Group’s traceability platform ProductDNA® * Immediate impact and contribution to 44% YoY growth in the US market within first year
Nov 2021 - Oct 2023
Director Of Business Development - Americas
* Increased K-Swiss and Palladium international revenue during first year of pandemic* Prospected and secured two long term Canadian and LATAM distributor partnership deals
Aug 2020 - Jul 2021
Global Director Of Business Development
* Attained a partnership with a leading global licensing agent accruing $2M-$10M in new royalty revenue* Secured global key accounts generating average $150K YoY increase in Sanuk annual revenue
Oct 2018 - Jun 2020
Director Of Brand Operations - Performance Lifestyle Group (Hoka, Teva And Sanuk)
* Played an integral role in revenue increase of 12% for 3 brands (HOKA, Teva, Sanuk)* Reduced sku count 25%+ and closeouts 15%+ (for 3 brands); significantly increasing ROI and profits
Apr 2016 - Sep 2018
Senior Manager, International Business Development And Brand Planning
* Promoted and relocated to Sanuk global office to drive brand success in EMEA, Canada & Latin America* Drove creation of global MFP's and strategic product analyses to lead global brand merchandising efforts
Jul 2012 - Mar 2016
Area Manager Distributors And Emerging Markets Vans Emea
* Moved $10M distributor sales into owned subsidiary sales; achieved 35% market conversion growth* Increased brand awareness through installation of 10 shop-in-shops and opening of 5 partnership stores
Jul 2011 - Jul 2012
Distributor Sales Manager Vans Emea
* Project Leader on 8 market conversions integrating new subsidiaries into the Vans brand
Mar 2008 - Jul 2011
Various Sales Operations, Integrated Planning And Customer Experience Roles
* Increased roles and responsibilities after joining Vans UK and Ireland in 2001 in London, UK; moved to Vans EMEA office in Lugano, Switzerland in April 2006
Aug 2001 - Mar 2008
2 education records
James Petrie education
Mba (Open), Management Studies
The Open University
Bsc. & Msc., Sport Studies
University Of Chichester
FAQ
Frequently asked questions about James Petrie
Quick answers generated from the profile data available on this page.
What company does James Petrie work for?
James Petrie works for Allbirds.
What is James Petrie's role at Allbirds?
James Petrie is listed as Global Business Development Leader | Proven Market Growth Expert at Allbirds.
What is James Petrie's email address?
AeroLeads has found 1 work email signal at @trimco-group.com for James Petrie at Allbirds.
What is James Petrie's phone number?
AeroLeads has found 2 phone signal(s) with area code 805 for James Petrie at Allbirds.
Where is James Petrie based?
James Petrie is based in Santa Barbara, California, United States while working with Allbirds.
What companies has James Petrie worked for?
James Petrie has worked for Allbirds, Trimco Group, K-Swiss Global Brands, Deckers Brands, and Vf Corporation.
How can I contact James Petrie?
You can use AeroLeads to view verified contact signals for James Petrie at Allbirds, including work email, phone, and LinkedIn data when available.
What schools did James Petrie attend?
James Petrie holds Mba (Open), Management Studies from The Open University.
What skills is James Petrie known for?
James Petrie is listed with skills including Retail, Sales, Management, Sales Management, Merchandising, Brand Management, Marketing, and Apparel.
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