James Crook Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Utah, Us

• Built enrollment landing page with developer to increase enrollment rates; responding in 3 high-value instant new quotes for the company in first demo of new enrollment process• Analyze data and trends in Google Analytics and Hotjar to optimize MGIS web properties• Developed comprehensive marketing automation/sales funnel system with sales and IT to drive awareness-stage prospects to MQL• Led LinkedIn marketing program that led to a 137% increase in unique visitors, 600% increase in new followers, 1,906% increase in post impressions, and 1,500% increase in website visits within 60 days of launch

Salt Lake City, Utah, Us

Chief editor for all MGIS content including product marketing sheets, email content, blog posts, and bylined articles in industry publicationsManage marketing automation efforts including implementation, data consistency, and CRM integrationManage team of web, content, and design freelancers by blending solid leadership techniques with the latest work from home technologiesBuild websites and landing pages designed to qualify leadsConduct jobs to be done market research to pinpoint new opportunities for innovation and growthDevelop email marketing campaigns that create valuable opportunities for salesOversee messaging strategyManage social media efforts

Salt Lake City, Utah, Us

• Selected and implemented marketing technology (MarTech) stack including marketing automation software after conducting thorough analysis of several vendors

New York, Us

• Developed curriculum from Leadership and Self-Deception for customer service excellence program. Program has led to major upswing in level of customer service• Built customer service ticketing program using Trello and custom automatons in Microsoft Flow to enhance customer experience• Initiated Net Promoter Score program• Automated several processes using Microsoft Flow and Office 365 to save our unit thousands of dollars per year• Documented dozens of processes to create customer service standards and created system to measure the effect of implementation

• Manage and develop automated email campaigns; effectively measure open rates, click rates, and ROI• Improved KPIs: decreased CPC by 45%, increased CTR by 97.5%, and decreased cost-per-sign-up by 82% after hiring and collaborating with a digital marketing consultant to optimize mobile advertising campaign performance• Grew revenue by a month-over-month compounded 37% rate during first 10 months of operations by establishing sales processes and scaling business • Surveyed 450+ students/professionals to understand price sensitivity and emotional reactions to job searching; discovered approximately 76% of students and professionals associate a strongly negative emotion with job searching• Launched job-search assistance company by following lean-startup principles; ahead of net-income goals• Conducted focus groups and consumer interviews based off the jobs to be done framework to create new products and services• Grew revenue and established profitability ahead of schedule, 61% MoM revenue compound growth rate to date• Creating and developing an interactive networking tool to streamline and improve the networking process for job seekers; currently discussing implementation with BYU-Idaho

• Developed list of costs and dimensions for $100k of equipment needed for restaurant buildout using Microsoft Excel• Comprehensively researched different point of sale systems to determine which system complimented our production flow and fit our $15k budget

Centennial, Colorado, Us

• Established a consistent Instagram account with an engagement rate of 24% by implementing well used hashtags• Engaged in direct customer outreach to invite micro-business owners to join the CMBA community

Rexburg, Idaho, Us

• Increased student appointment satisfaction from 9.0 – 9.6 (7%) over three semesters after creating survey system to record student reviews and implementing suggested changes• Wrote survey to learn how effective our services were in the eyes of employers recruiting at BYU-Idaho (results pending)• Solved budget crisis after calculating a potential $5,000 deficit; made plan to stay $200 in black and executed• Developed and created a career preparation website containing articles and resources from scratch; increased mentor-student appointment engagement• Grew social media followers by 64% during the Winter 2016 semester by promoting originally produced content through incentives to students; used analytic research to decide which posts and accounts users found most beneficial

• Resolved conflict between executive and two operations team members by applying Arbinger outward mindset techniques• Exceeded first two weeks of revenue, gross profit, and net profit goals by implementing efficient sales strategies• Created intricate sales record sheet in Google Sheets using powerful if statements, countifs, and sumifs• Unanimously selected as first CEO of student-run startup as part of the hands-on, intensive BYU-Idaho IBC program• Manage CFO, CMO, and COO to ensure goals are met; infusing expectations into each action taken by employees• Oversaw the collection of 10+ preorders of product before official launch date

• Create resumes, LinkedIn profiles, cover letters, websites, and business cards for diverse set of clients• Unparalleled quality while completing projects with time to spare

• Assembled an excellent team of interns by co-managing the hiring process for the Fall 2016 semester• Recruited by CEO to join business administration committee to focus organizational goals and business plan• Nudged local news stations to publicize our search for funding; organization was featured on local news and radio

Salt Lake City, Ut, Us

• Recruited by organization to discuss benefits of the resume making “Optimal Resume” website• Gave opinions on best way for LDS Employment Centers across America to use Optimal Resume• Suggested that members of committee each submit at least one example resume in order to design a new template• Committee selected my resume to use as one of the Optimal Resume templates

• Responsible for accurately keeping record of the score, hits, runs, RBIs, errors, etc. that occurred during the game• Presented information about game situations to develop hitter-by-hitter pitching strategies • Added leadership presence to dugout and increased team sportsmanship

• Recruited 15 members and held weekly hour-long meetings to discuss service projects and coping strategies• Consoled several club members who suffer with diverse mental ailments, helping them live happier lives

Salt Lake City, Ut, Us

• 24 of the 25 candidates I worked with on résumés, job search strategies, networking, interviewing, and etc. found employment• Created or revised over 60 documents, charts, and graphs to increase our center’s productivity• Managed the center when the manager was fulfilling responsibilities away from the office• Asked by manager to contact all new employer editors, religious leaders, and candidates who registered on our website • Given my own assistant after 2 months of service, enabling me to work on side projects given to me by upper management• Fixed every computer issue resulting in a more efficient office

Salt Lake City, Utah, Us

Efficient - Delivered documents to appropriate businesses and courts with a 100% completion rateVersatile - Learned to use many different computer programs that helped the office's productivity

Member of the National Forensics League5th place at the 2012 State of Utah's Debate Tournament in Impromptu Speaking1st place at the 2011 Speech Arts Debate Tournament in Impromptu Speaking

Bachelor’S Degree, Business Management-Marketing | Cit Course Cluster

Education record