James Crothall M Idm Email & Phone Number

Ireland

Ireland

Ireland

Ireland

Responsible for consulting with clients and understanding their digital marketing goals, followed by leading strategic, data-driven practices to achieve them; all underpinned by timely web analytics reporting to ultimately make marketing more accountable.

Responsible for the management (including Line Manager responsibilities) of the Direct Investing Customer Engagement & Content strategy, including:- Acting as the SEO lead to ensure optimum information architecture and absolute adherence to search engine guidelines and technical best practice including content taxonomy, image requirements, keyword density, meta data and URL structure- Developing a data-led focus on conversions through frequent measurement and reporting on site KPIs… Show more Responsible for the management (including Line Manager responsibilities) of the Direct Investing Customer Engagement & Content strategy, including:- Acting as the SEO lead to ensure optimum information architecture and absolute adherence to search engine guidelines and technical best practice including content taxonomy, image requirements, keyword density, meta data and URL structure- Developing a data-led focus on conversions through frequent measurement and reporting on site KPIs and goals including A/B testing and multivariate testing of key landing pages- Evaluating new and existing Digital Marketing trends and communicating these to the Customer Engagement & Content team, as well as the wider business- Optimising user journeys by which prospects and customers consume content across all channels and devices- Supporting the development of the customer segmentation strategy and target market prioritisation for the Digital Investing audience- Working closely with the Head of Customer Engagement (Director) to refine the Customer Engagement & Content strategy for Digital Investing Show less

Responsible for the implementation of the Direct Investing Customer Engagement & Content strategy, including:- Developing the Customer Engagement and Content strategy with particular focus on key digital touch points across the Digital Investing front-end website- Driving and implementing the Customer Engagement and Content strategy and approach across the Digital Investing proposition- Identifying opportunities to create and optimise both timely and evergreen content that… Show more Responsible for the implementation of the Direct Investing Customer Engagement & Content strategy, including:- Developing the Customer Engagement and Content strategy with particular focus on key digital touch points across the Digital Investing front-end website- Driving and implementing the Customer Engagement and Content strategy and approach across the Digital Investing proposition- Identifying opportunities to create and optimise both timely and evergreen content that educates, informs and influences every phase of the customer journey- Maintaining strong daily communication with the Digital Delivery, Marketing, Product and Proposition teams- Working with multiple stakeholders from across the business to manage rapid content workflow, from understanding content requirements through to delivery of published web pages Show less

Responsible for the creation, implementation and development of the SEO strategy for hl.co.uk (with no external agency support), including:- Producing ongoing keyword research projects to identify and maximize profitable content opportunities- Ensuring strict site-wide compliance with search engine guidelines and algorithm updates- Advising on site architecture including 301 / 302 redirects, canonicalization and noindex,nofollow tagging- Utilising advanced optimisation… Show more Responsible for the creation, implementation and development of the SEO strategy for hl.co.uk (with no external agency support), including:- Producing ongoing keyword research projects to identify and maximize profitable content opportunities- Ensuring strict site-wide compliance with search engine guidelines and algorithm updates- Advising on site architecture including 301 / 302 redirects, canonicalization and noindex,nofollow tagging- Utilising advanced optimisation methods including JSON-LD, Open Graph Protocol and schema.org markup- Monthly KPI reporting using Adobe Analytics (Omniture) data alongside various third party software suppliersAlso responsible for the Social Media strategy (with no external agency support), including:- Drafting and posting updates across four social networks- Daily monitoring of social interactions and management of replies from corporate profiles- Weekly KPI reporting using Adobe Analytics (Omniture) data alongside native social network reporting Show less

Managed a complete re-branding exercise, both on and offline for a group of companies: - PCB Partners UK (Portsmouth, England) - Accorde Esprit Electronics (Southampton, England)- Icon Electronics (Knaresborough, England)- Open System Solutions (Southampton, England) - AEF Solutions (Kent, England)Now renowned throughout the UK as AEI Electronics.Key responsibilities included:- Complete website overhaul, working with an external design agency-… Show more Managed a complete re-branding exercise, both on and offline for a group of companies: - PCB Partners UK (Portsmouth, England) - Accorde Esprit Electronics (Southampton, England)- Icon Electronics (Knaresborough, England)- Open System Solutions (Southampton, England) - AEF Solutions (Kent, England)Now renowned throughout the UK as AEI Electronics.Key responsibilities included:- Complete website overhaul, working with an external design agency- SEO strategy- PPC (Pay Per Click / Google AdWords) management- PR / Online News creation and distribution- Google Analytics reporting- Print collateral (brochures, stationary etc)- Exhibition ManagementAll of the above accountable via monthly sales meetings at Board Level. Show less

Responsible for supporting the marketing communication strategies for HRG's International Products & Services via traditional offline media as well as online marketing activities.Took on major sponsorship campaign management, working with senior marketing representatives from the following organisations to strict deadlines and rules of promotion:- National Basketball Association: Production of print and on-site collateral for NBA Live 2007- Red Bull: Production of print ads… Show more Responsible for supporting the marketing communication strategies for HRG's International Products & Services via traditional offline media as well as online marketing activities.Took on major sponsorship campaign management, working with senior marketing representatives from the following organisations to strict deadlines and rules of promotion:- National Basketball Association: Production of print and on-site collateral for NBA Live 2007- Red Bull: Production of print ads and on-site event management for the Red Bull Air Race London 2007Also responsible for managing an internal product marketing communications programme delivered via a series of webinars as well as leading the re-brand of HRG Executive Leisure. Show less

Developed a brand new CRM (Customer Relationship Management) methodology by re-processing customer survey packages from a paper-based system to user-friendly, online framework.This was rolled out to major clients such as PwC, GSK and HSBC.Other key responsibilities included monthly market intelligence reports analysing competition and industry trends for evaluation at senior level.Also awarded sponsorship to attend Cardiff University in 2005.

The Idm Award In Search Marketing, Sem & Seo, Distinction

Business Management (Marketing) (Bsc), 2:1

Activities and Societies: Cardiff Business School (CARBS) Rugby 1st XV (2005-2008)

A-Levels: Economics, English, History

Activities and Societies: Churcher's College Rugby 1st XV (2000-2003)