James Cummings

James Cummings Email and Phone Number

SVP, Global Head of Consumer and Business Intelligence @ Kenvue
Fairfield, CT, US
James Cummings's Location
Fairfield, Connecticut, United States, United States
James Cummings's Contact Details

James Cummings work email

James Cummings personal email

n/a
About James Cummings

Data driven B2B/B2C marketing leader, focussed on driving revenue through insightful & data-informed marketing strategies. | Expert in leveraging big and thick data to drive business outcomes.| Articulate, persuasive communicator who drives key stakeholders to action. | Motivating team leader.My career has spanned both the client and supplier side including expatriate assignments in the UK, Hong Kong and Singapore. I have been fortunate enough to have held roles spanning brand/communications strategy, product managment, business strategy and analytics. Specialties: Content Marketing, Product Management, SEO, Consumer Insight Generation, Digital Marketing, Advertising, Brand Equity Development, Segmentation, Syndicated Data Analysis, Brainstorming/Idea Generation, Marketing Mix and ROI Modeling, Trade/Shopper Marketing, New Product Forecasting, Predictive Analytics.

James Cummings's Current Company Details
Kenvue

Kenvue

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SVP, Global Head of Consumer and Business Intelligence
Fairfield, CT, US
Website:
kenvue.com
Employees:
17968
James Cummings Work Experience Details
  • Kenvue
    Svp, Global Head Of Consumer And Business Intelligence
    Kenvue
    Fairfield, Ct, Us
    View
  • Kenvue
    Svp, Global Head Of Consumer & Business Intelligence
    Kenvue Jul 2024 - Present
    Skillman, New Jersey, Us
    View
  • Mars
    Global Vp Data, Analytics & Insight
    Mars Dec 2020 - Nov 2024
    Mclean, Virginia, Us
    View
  • Whelen Engineering
    Senior Vice President
    Whelen Engineering Aug 2019 - Dec 2020
    Chester, Ct, Us
    View
  • Anheuser-Busch Inbev
    Vice President, Global Insights & Analytics
    Anheuser-Busch Inbev Oct 2017 - Sep 2019
    Leuven, Be
    View
  • Anheuser-Busch Inbev
    Global Director, Premium Brands
    Anheuser-Busch Inbev Jun 2016 - Sep 2017
    Leuven, Be
    Senior Director with responsibility for brand and innovation insights across Budweiser, Stella Artois and Corona.
    View
  • Energizer Personal Care
    Director Consumer & Shopper Insights, North America
    Energizer Personal Care 2012 - May 2016
    St Louis, Missouri, Us
    Leadership:Manage the NA Consumer Insights team, serve as the voice of the consumer on the Marketing Leadership Team.Learning Plan Development: Responsible for the US learning plan in support of brand marketing, shopper marketing and category management including qual/quant/analytics and syndicated.Marketing Planning: Managing data reporting and target setting in support of annual marketing planning.Ideation Facilitation: Planning and running insight and ideation sessions, both internally and with retailers.Analytics: Responsible for marketing mix, digital and Price/Promotion analytics.Partnership:With Brand Marketing, Shopper Marketing, Category Management and Field Sales to ensure that brand, channel and retailer strategies are insight based.
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  • Energizer Personal Care
    Director Consumer Insights, Global Business Management & Strategy
    Energizer Personal Care 2007 - 2012
    St Louis, Missouri, Us
    Leadership:Serve as the consumer voice on the Product Leadership Team, drive for consistency in global research methods and practices, manage a team of 2 direct reports and collaborate with partners and consultants in local markets.Strategic Planning:Ensure that consumer needs were central to the long term product road map.Conduct market entry analysis and spend/volume forecasts, war-gaming and scenario planning, consumer targeting and segmentation, post-launch performance tracking.Innovation:In partnership with Global Business Management and R&D oversee research to guide development of product, positioning, packaging, pricing, claims and copy. Opportunity Identification:Keep partners abreast of key market trends, leverage segmentation and A&U analysis to identify white space.
    View
  • Mastercard
    Leader- Global Business Intelligence
    Mastercard Apr 2006 - Sep 2007
    Purchase, Ny, Us
    View
  • Millward Brown
    Vice President
    Millward Brown 1997 - 2006
    London , Co
    View

James Cummings Skills

Brand Equity Fmcg Shopper Marketing Consumer Behaviour Consumer Products Market Research Consumer Insight Brand Architecture Product Innovation Product Development Analytics Advertising Research Competitive Analysis Marketing Strategy Strategy Trade Marketing Positioning Segmentation Consumer Behavior Customer Insight Marketing Research

James Cummings Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Masters In Business Analytics
  • University Of Birmingham
    University Of Birmingham
    Bsocsci Sociology

Frequently Asked Questions about James Cummings

What company does James Cummings work for?

James Cummings works for Kenvue

What is James Cummings's role at the current company?

James Cummings's current role is SVP, Global Head of Consumer and Business Intelligence.

What is James Cummings's email address?

James Cummings's email address is ja****@****zer.com

What is James Cummings's direct phone number?

James Cummings's direct phone number is +120394*****

What schools did James Cummings attend?

James Cummings attended Nyu Stern School Of Business, University Of Birmingham.

What skills is James Cummings known for?

James Cummings has skills like Brand Equity, Fmcg, Shopper Marketing, Consumer Behaviour, Consumer Products, Market Research, Consumer Insight, Brand Architecture, Product Innovation, Product Development, Analytics, Advertising Research.

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