James Wade Email & Phone Number

Purchase, New York, Us

Purchase, New York, Us

Lead Portfolio Marketing team to deliver best-in-class marketing programming across national media and in-store retail calendar. Developing big-budget, high-quality 360 campaigns with premier partners including the NFL and FIFA. Lead Sports Partnerships on behalf of Frito-Lay North America, in collaboration with total business - region sales, foodservice, and other PEP business sectors and countries.Partner closely with PepsiCo Beverages to establish best-in-class portfolio joint operations that drive brand value and pull consumers in-store at scale.

Purchase, New York, Us

As Chief of Staff to the CMO, helped develop the long-term Marketing vision for Frito Lay, and drive shared vision across NA marketing and global executive leadership. Supported portfolio-wide strategic initiatives, holistic A&M budget management, talent management, executive reviews, and annual business planning processes.

Purchase, New York, Us

Led Frito Lay Foodservice marketing team across QSR, FSR, C&U, and K-12. Established culinary innovation pipeline in collaboration with industry-leading restaurant partners. Led COVID-19 taskforces during the height of FSV shutdowns. Managed assortment prioritization, product diversions and donations, and pivoted marketing messages.

Purchase, New York, Us

Led portfolio strategy initiatives within the largest salty snack sub-category, potato chips.Coordinated with brand marketing, insights, sales, finance, and R&D to define growth opportunities and communication strategies across FLNA's portfolio of potato chip brands.Developed and execute a strategic learning agenda to drive long-term business and consumer relevance for Lay's, the world's largest snack brand.

Purchase, New York, Us

Managed in-store promotions, media strategy, and digital campaign execution for the Ruffles brand. Developed and executed marketing strategies with a household penetration focus, efficient media strategy, and consumer-driven flavor pipeline.Led creative agency and cross-functional partnerships to enable additional consumer value and unlock new capabilities for Frito-Lay.

Purchase, New York, Us

+Member of internal start-up agency “D3”, delivering 360 digital media solutions for Frito-Lay owned brands. Functioned as a hybrid account planner and manager bringing marketing campaign development fully in-house.+Developed and lead pitches to internal brand clients integrating insights, strategy, and creative visions for in-house campaign development.+Partnered with research vendors and digital platforms to test and validate new tools, technologies and approaches to improve creative effectiveness and inform brand positioning.+Managed day-to-day production workflow of digital assets across Frito-Lay brands to deliver digital marketing campaigns reaching millions of consumers and meeting or exceeding FLNA benchmarks for success.

Purchase, New York, Us

+Developed and executed consumer research learning agendas to identify sustainable product innovations for Lay’s, Tostitos, Ruffles, and Frito-Lay Dips three-year pipelines.+Collaborated with innovation marketers to shepherd product innovations through key research stages –concept development, flavor optimization, naming, positioning, design, and home-use prior to national US launch.+Executed large-scale, advanced qualitative and quantitative studies to understand brand equity and consumer perceptions to inform annual brand communication strategies.+Optimized creative executions for Lay’s national media campaigns through storyboard, animatic, and finished film creative testing.

+Researched and delivered reporting to identify digital opinion leaders at category and brand levels, tuned to address client outreach and campaign needs.+Managed a rotating team of analysts across short-term and long-term digital social deliverables, serving as the liaison and primary contact for multiple C-suite clients.+Mapped the social media landscapes of industries including candy and confectionaries, cancer treatment, personal computing, and B2C security software. +Established digital KPIs for clients across paid, earned, and shared media across Facebook, Instagram, Twitter, YouTube, and Pinterest.

+Coordinated with the Director of Product Innovation on the development of Red Bull’s “Audience Insights” platform: an internal monitoring tool for digital and social communities and content. +Embedded within Red Bull’s consumer insights, advertising, editorial, social media, and digital content teams to oversee analytics, concept online content, innovate on outreach methods, and engage with community.+Built and presented research including: competitor campaign tracking, regional opinion leader identification, consumer segmentation, and social sentiment tracking.+Maintained “Audience Insights” reporting backlog and served as advocate for internal adoption of new research and reporting.

• Restructured existing project management system to better integrate Salesforce across every step of production process.• Drafted script copy centered on lead conversion. Coordinated with copy director to edit and finalize scripts based on supplied creative briefs and client meetings.• Designed, coded, wrote, and managed databases for the promotional email marketing of 50+ automotive dealers across Canada.• Maintained companies recurring billing system. Managed invoicing and contracting for both clients and in-house acting talent.

Master Of Arts, Advertising

Bachelor Of Arts, Communication Studies; Minor: Chinese

Education record