A travel tech start-up in Sydney launched my career in marketing and innovation over 20 years ago. From there I went on to work for globally renowned advertising agency Ogilvy, leading marketing programmes for clients including Cisco and Philips. Over the past 10 years I have built up substantial marketing experience in the immersive technology sector (VR,AR and MR), working with a range of organisations from start-ups through to Fortune 500 companies. As Chief Marketing Officer for Immerse, I helped them to become the market leader in enterprise VR, winning numerous industry awards along the way. I then set up XRTech Marketing, a consultancy that focused on providing marketing services for the immersive technology sector. I have since joined The Glimpse Group (Nasdaq: VRAR) as their CMO, responsible for all Group marketing functions and assisting our 7 subsidiaries with their marketing programmes. As a regular keynote speaker, I have spoken at numerous events such as: AWE Europe 2022, Women of Silicon Roundabout, SXSW, World VR Forum (Switzerland), New Realities (Berlin), Connected World Summit, Wearable Technology Show, Laval Virtual (France), Reach 2020, VR Days 2020, VRARA Global Summit 2020/21 and ARVR Innovate 2021 & 22.