David Rowland Email & Phone Number

Chattanooga, Tn, Us

Chattanooga, Tennessee, Us

Nektur helps organizations create sustainable growth by leveraging proven digital marketing solutions. From strategy to execution, we can help you get to where you want to be. Our first goal is to evaluate your current sales and marketing process to look for areas of opportunity. We then help you create an ideal customer journey for prospects that is engineered to attract, close, and convert. Finally, we help you identify mission-critical KPIs so that it is easy to keep track of goal progress. We can help with: - Persona/Audience creation- Customer journeys- Conversion optimization- Content strategy- Email campaigns- Analytics- SEO

Fort Payne, Alabama, Us

As part of my function, I am responsible for leading overall marketing operational tasks, such as managing a team of marketing experts, monitoring suppliers to fulfill corporate objectives, and managing marketing budget to maximize ROI.One of my key responsibilities is to define my company's strategy, identify target consumers, and create marketing strategies with precise goals for various channels and segments.It is worth emphasizing that I am in charge of overseeing the implementation of marketing campaigns from start to end, using internal resources and encouraging teamwork.My major responsibilities include creating, maintaining, and conducting analytics reporting across many platforms, as well as extracting essential data for future campaign creation and go-to-market plans, replete with formal proposals and tactical suggestions.Below listed are some of my achievements within this role:- Improved business Intelligence by connecting isolated systems to build reports into data.- Successfully managed 500k e-commerce project with 7000+ products and many custom integrations.- Decreased cost of customer acquisition by 30% on marketing channels and increased YOY leads by an average of 23%.- Accomplished meeting project deadlines within defined budget by improving all key performance indicators for team.- Spearheaded development of a new e-commerce website from inception to completion, and implementation of HubSpot marketing and sales hub.- Established dashboards providing actionable analytics to support team decision-making for ad spending, tech platforms, and other budget considerations by employing Google Analytics, HubSpot, and ClicData

Chattanooga, Tn, Us

As Marketing Director at SIGNiX, I was responsible for developing and executing comprehensive marketing strategies to raise awareness of the company's commercial operations. Created high-quality material for the company's internet presence.I assisted in the planning, creation, and execution of all online, SEO, marketing database, email, social media, PPC, and display advertising campaigns as part of this position.I oversaw the strategy and implementation of Web marketing campaigns with a particular emphasis on SEM.Moreover, I collaborated with an internal data team to automate marketing operations and develop strong dashboards and analytics.It is important to note that I supervised a significant rise in income throughout the pandemic by establishing procedures and lead scoring that made sales teams 2.3 times more successful, as well as a new website with enhanced SEO and conversions.A section of my key contributions include:- Reduced CPL, CPC, and CPA through A/B testing, conversion optimization, and sales enablement tactics.- Established SignIx as a leader online for remote online notaries through ads, SEO, and software review sites.- Boosted monthly visits from 2.5k to over 15k by overseeing website traffic and executing conversion strategies.- Attained success in raising main keyword from position 46 to 17 on Google.- Increased revenue and visibility to SignIx's flagship digital signature offering by creating lead-generation plans.- Launched a new Remote Online Notary (RON) product into marketplace by conducting market research and keyword planning for ad placements, campaigns, and virtual expos.

Los Angeles, Ca, Us

During my time in this role, I was responsible for developing, overseeing, and improving all of the strategic marketing and client retention efforts. Anticipated leadership roles in areas such as sales and marketing, as well as customer service and client relationship management.I was the one who was responsible for cultivating and strengthening both internal and external connections, which ultimately led to an increase in both lead generation and market share.I established multidisciplinary groups with the goal of fostering and directing long-term, sustainable development. Developed a comprehensive understanding of the company's offerings in order to identify potentially lucrative commercial prospects.My achievements are as follows:- Penetrated new markets by coordinating the implementation of campaigns.- Decreased churn rate by 17% by developing a system to educate users.- Increased MQLs by 56% by creating effective campaigns and landing pages.- Improved monthly website visitors by 72% in the span of two years and enhanced MRR by 48% YOY.- Elevated conversions, identified user personas, and reduced churn rate by establishing and implementing strategies.

My primary role at NiteLine Express/Southern Air Freight was to handle the entire operational operations of all sales and marketing efforts to expand the company via website and sales playbook management.One of my primary responsibilities was to establish a market presence by identifying, creating, defining, and closing commercial partnerships.By investigating industry and related events, publications, and announcements, I was able to identify trendsetter ideas.In addition, I investigated risks and prospective commercial prospects. Accepting accountability for completing new and diverse demands improved the organization's reputation.A section of my key contributions include:- Created standard operating procedures to increase effectiveness and reduce turnover.- Grew overall revenue by an average of 27% YOY by building partnerships and creating effective online channels.- Played a pivotal role in increasing revenue by 70% each year while lowering cost of customer acquisition by 32%.

Houston, Texas, Us

Helped grow a new franchise by managing flagship store in a new region. From purchase ads, to training the sales team and planning events/expos, I led a store that produced 1.75 million annually.

As a project leader, my goal was to manage teams of people from around the region/country on projects that would help people in our community. I had grown up learning how to be handy, so I was able to use my gifts to not only help Widows in our area, but also teach others how you can help as well. It was an amazing experience.

Economics

Education record