James is a seasoned cross-functional team leader with over fifteen years of experience in Digital Design, Marketing Automation, and Product Development. He possesses specialised skills in email design, development, and implementation, driving successful marketing automation strategies for global organisations. With a proven track record of managing the complete product development life cycle, he collaborates with stakeholders, senior management, and product users to deliver intuitive experiences.**Marketing Automation & CRM:** James specialises in marketing automation and is an expert in all aspects of CRM. With extensive experience in email design, development, and deployment, he combines his design expertise with strong development knowledge and marketing insights. This unique blend allows him to excel in all facets of customer relationship marketing, driving outstanding customer engagement and measurable outcomes. He has an impressive track record of driving significant increases in channel metrics, boosting OR, CTRs, and lead generation through innovative design and marketing.**Product Management and Marketing:** James pivoted towards Product Management and Marketing in the latter half of his career. His background in Digital Design and extensive knowledge of enterprise-level SaaS applications uniquely position him to build user-friendly and effective marketing applications. In these roles, he has overseen the entire product development lifecycle, including planning product roadmaps, scoping and briefing new features, directly managing software development teams, and ensuring well-defined testing and deployment processes.**Project & Team Management:** James is an experienced project manager and team leader in cross-functional environments. He advocates for the benefits of utilising project management tools and has successfully implemented these systems while providing training across multiple organisations. Proficient in tools such as Trello, Jira, Basecamp, Workfront, and Wrike, he adapts to existing systems while emphasising the importance of clearly defined procedures to ensure efficient and quality production.**Digital Design:** James began his career in design, initially focusing on traditional fields such as branding, magazine design, and packaging. As his skills evolved, he expanded into digital channels, including web design, video production, and online marketing. James has worked in various agencies and in-house roles throughout his career while pursuing his passion projects through his freelance work.