Founder & Email Marketing Strategist at DigistratAt Digistrat, we're on a mission to transform email marketing for businesses across various sectors, with a particular passion for health and wellness brands. Our unique approach blends cutting-edge marketing strategies with robust deliverability principles, ensuring our clients' messages not only reach inboxes but also drive meaningful engagement and revenue.Our proprietary SENDER Framework forms the cornerstone of our methodology:• Sending Architecture & Authentication• Engagement Optimisation• Nurture Sequences & Automation• Data Hygiene• Effective Content Strategy• Results Measurement & ROIThis holistic approach allows us to tackle the multifaceted challenges of email marketing, from technical deliverability issues to crafting compelling content that resonates with audiences.As the founder, I lead our team in providing:• Comprehensive email marketing audits• Tailored strategy blueprints• Ongoing optimisation and consultationWe're not just another marketing agency. Our goal is to be true partners in our clients' success, helping them harness the full potential of email marketing to drive engagement, boost revenue, and build lasting customer relationships.Whether you're looking to revamp your email strategy, improve deliverability, or maximise your ROI, we're here to help. Let's connect and explore how Digistrat can elevate your email marketing efforts.Interested in learning more about our approach? Subscribe to our newsletter for insights on the SENDER Framework and the latest email marketing trends at https://digistrat.co.uk

TWILIO ACQUIRED SENDGRID - Contributing to the Global CSM Twilio annual initiatives & CSM model strategy- Leading a team of CSM's dedicated to Twilio's top strategic customers across EMEA.- Mentorship and coaching: driving a strategic customer-centric approach focussed on delivering value- Increased team efficiency via creation of Tableau & Gainsight dashboards and Playbooks- Best in class retention; team achieved 100% against retention KPI targets in 2021, 2022 and 2023- Enablement around SMS / Email Deliverability best practice, digital marketing strategies and overall Customer Journey understanding

Managing a portfolio of Sendgrid's EMEA's Strategic and Enterprise customers leveraging their Email infrastructure via API, as well as their Marketing Campaigns platform via the UI.Partnering and consulting with customers on their digital marketing strategy, objectives and goals. Regular Business Reviews to optimise usage of the Twilio API's and Sendgrid platform, as well as deliver best practice education around SMS and Email Deliverability, scaling up volume sends, repairing sender reputation, and which communication channels to use when. During our monthly and quarterly reviews we would also advise on how to drive increased engagement via personalisation, overall performance monitoring and benchmarks, compliance advice as well as high level discussions around Customer Journey/Experience mapping.Internal collaboration with Product, Engineering and Sales to ensure the customer's voice and needs were being heard throughout the organisation

Helping to release a sales team's natural style, ensuring they are comfortable selling in their own skin, leading to stronger sales results. Partnering with businesses to consult and help devise bespoke coaching and sales enablement programmes that result in increased sales performance - achieved through sustained learning and consistent behavioural change.

Groovita is an online business with a mission to help make being healthy that little bit easier.We have a range of organic superfood powders categorised by their health benefits, making choosing which superfood to incorporate into your lifestyle and to help reach your health goals a breeze. We sell our superfoods in 100g pouches, as well as having dedicated health goal boxes containing single serving sachets for busy people and life on the go.

Senior Business Manager covering central London.Assisting companies in London increase efficiency within their businesses by embracing the latest technology with telecommunications and data.• Field based role selling into and managing SME’s (employees 50 – 300) within London • Products; mobile & data telecoms & landlines, MDM software, broadband, public Wi-Fi• Average sales cycle 3 - 4 months – consultative, solution based sale• Face to face meetings presenting tailored solutions at board level.• Selling into CEO & CFO level as well as IT Directors & Finance Directors• Implemented a brand new email campaign system into the southern region• Highest volume of deals signed 2015 in Central London team• Largest landline deal within region 2015

A Search & Selection firm providing Sales & Senior Management personnel across M&E and IT related sectors. • Full 360 degree recruitment role developing all business from scratch• Successfully helped grow LG account to place 75% of their sales force nationwide• Built good ongoing relationships/accounts with likes of LG, Ricoh, ABG, Armstrong International, Nuaire, THUS Telecoms, Toshiba, Applied Energy, HSS Hire & Honeywel