James D. Goodwin Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

• Member of Siteman’s marketing and communications leadership team, working closely with faculty leadership, senior management and program leadership across the enterprise to direct strategic communications activities that promote, enhance and protect Siteman's brand and reputation with relevant and targeted constituents• Communications strategist on the Siteman Marketing, Communications and Physician Services team, collaboratively co-developing and measuring integrated marketing and communications strategies and plans that support strategic priorities in research, patient care and prevention and control• Collaborates with Siteman marketing and communications colleagues to develop, execute and measure the strategy for written, spoken and video content for web, virtual and in-person events, social media, podcasts and other channels• Strategizes, develops, directs and measures media and public relations strategy• Advances the Siteman brand through increased visibility and recognition of its mission of research, teaching, patient care and prevention and control• Leads social media strategy and execution• Serves as media strategist, liaison and spokesperson for Siteman• Responsible for story planning, writing, material preparation and pitching, in collaboration with public affairs offices and/or communications colleagues at affiliated organizations• Develops messages and communications strategy as needed for Siteman executives for both internal and external opportunities• Directs Siteman's engagement with the cancer advocacy community locally, regionally and nationally, including individual advocates, advocacy groups and professional societies

San Francisco Bay Area

This nonprofit is a collaboration among many of the country’s leading immunotherapy researchers and academic cancer centers.• Implemented integrated strategic communication plans to advance the organization as a leader in the immunotherapy space and broaden awareness of its scientific initiatives. Developed content strategy for network members. Partnered with cross-functional teams to maximize engagement and identify challenges and emerging issues.• Partnered with communications agency to reestablish the communication functions after nearly a year of dormancy, to highlight the unique nature of the organization by targeting a highly specialized audience that includes physician-scientists, cancer researchers and biotech industry venture capitalists.• Leveraged the strengths of leading researchers, industry partners and venture capitalists to amplify awareness of the organization, its network of collaborative members, and KOLs.• Developed a video library of interviews with industry-leading researchers to advance the education of the targeted audience and public. • Expanded audience reach by incorporating SEO and broadening range through media diversification.• Improved engagements 43%+ with 10,100 Twitter followers in first eight months.• Outperformed all industries averages over a 12-month period on the email newsletter with a 40% average open rate vs 21% for all industries and an 8.5% average click rate vs. 2.6% for all industries.• Increased LinkedIn followers 12% in first eight months through 72 published posts, 158k impressions and 6,600 engagements.

As chair, vice chair and a board member of the Public Affairs & Marketing Network, led and engaged an all-volunteer organization of communications, marketing and business development professionals from 70 academic cancer centers that co-hosted an annual conference attended by 500.• Chair, 2020-2022• Vice chair, 2016-2018• Steering Committee member, 2014-2022

Greater St. Louis Area

Reported to Executive Director of Marketing, Communications and Physician Services and manage 2 staff members. Team leader working vertically and horizontally within the organization. Collaborate cross-functionally to create, influence and execute business development and brand awareness strategies. Develop internal and external communications plans for one of the highest-rated, largest-volume cancer centers in the U.S. Oversee executive communications and orchestrate interaction with key stakeholders and influencers.• Partnered closely with development officers to plan, promote and publicize high-value charitable contributions, which raise awareness of the institution and its benefactors.• Increased media placements 124% in 2019 over the previous year by developing and managing the outreach plan, resulting in 1,041 mentions in 2019.• Improved message alignment by working with advertising agencies and internal marketing and communications teams to co-develop tone-of-voice documents.• Partnered with social media team to lead, script and host Facebook Live programming, including identifying key faculty members and marquee clinical and research programs to showcase, resulting in a total reach of 849,032 in 2019 with a 95% completion rate by unique viewers of 4,041. • Launched monthly column in 2019 to highlight key experts as a community outreach and education vehicle, published by 37 outlets in 24 states, meeting requirement as a federally designated comprehensive cancer center and generating brand awareness in geographic areas where Siteman doesn’t advertise.

Greater St. Louis Area

Reported to the Assistant Director of Medical Public Affairs. Worked with subject matter experts to write news releases. Pitched local, regional, national and international media and responded to inquiries. Conducted communication training. • Recognized as a strategic partner in media/public relations on key projects, including the announcement of cancer-detecting goggles. News placements with BBC News, Reuters and other outlets played a role in the developer receiving the Saint Louis Award in 2015.• Partnered on social media plans, resulting in a tenfold increase in Twitter followers in 3 years.• Enhanced the center’s reputation by earning media in The Wall Street Journal, The Economist, BBC News, Reuters, Al Jazeera America and other news outlets.

Greater St. Louis Area

Chief communications officer for nonprofit created to maintain the rights of scientists and patients to pursue promising therapies. Served as spokesman in news media interviews. Also presented on public outreach, coalition building and community advocacy. Primary writer of marketing plans, web content, news releases, e-newsletters, social media posts, PowerPoint presentations and other communications.• Increased awareness of the organization and its efforts by developing and executing communication strategies, resulting in placements in local, national and international news outlets.• Acted as key lead in developing and executing the 2010 HOPE Summit, attended by 250 researchers, advocates and policymakers, generating increased engagement with these stakeholders. • Drove 130% increase in Twitter followers from year over year 2011-2012. • Aided in community education of BioSTL.org, serving as project manager and content developer for the nonprofit joint venture, advancing company creation and driving economic development.

Greater St. Louis Area

Managed operation and editorial content of daily publication aimed at lawyers, judges and other members of the legal community• Led staff of four reporters and a photographer• Appointed by publisher to head a committee to revamp the paper’s website and those of two sister publications

Greater St. Louis Area

• Covered bioscience, government, technology, law and accounting for one of American City Business Journals’ most well-read publications

Jefferson City And Springfield, Missouri

• As senior political reporter, wrote long-form analyses, daily stories and frequent web updates about Missouri’s executive, legislative and judicial branches, as well as legislative, congressional and presidential elections• Interviewed such newsmakers as Vice President Dick Cheney aboard Air Force Two and presidential candidate John Kerry and others at campaign events in Missouri and at the 2004 Iowa Brown & Black Presidential Forum

Columbia, Missouri Area

• Was part of a team of reporters whose coverage helped spark an NCAA investigation of the University of Missouri men’s basketball team• Reported extensively on an accidental death that prompted the Missouri Legislature to beef up inspection requirements for portable rock climbing walls

Sedona, Arizona

• Played a role in saving the only emergency room in a 25-mile radius by breaking the news and providing continued coverage about a regional health-care system’s plans to close the facility• At Arizona Newspapers Association's 2001 Better Newspapers Contest, won first place in lifestyle features category for "Bridging the gap: Deaf woman overcomes communication barriers"​ and third place in news category for "MVD mistake may have sent money to the wrong county"​• At Arizona Newspapers Association's 2000 Better Newspapers Contest, won second place for best sustained coverage/series for stories about new Forest Service user fees• Named Employee of the Year (2001)

Springerville, Arizona

• Covered a regional hospital, the Forest Service, city and county government and area school districts. News stories included the questionable transfer of power from a re-elected county board member who quickly resigned, to his handpicked successor• At Arizona Newspapers Association's 1999 Better Newspapers Contest, won first place in sports category and received honorable mention for news photography

Bachelor Of Journalism, News-Editorial, With Minors In Political Science, History And English

Master Of Science, Data Marketing Communications