• Managed product marketing & technical sales teams• Evaluated the EDC marketplace and worked with customers to define a roadmap for feature development• Developed and launched new suite of offerings for different market segments

• Presented efficient technical sales presentations both over the phone and onsite while traveling to major customers within the U.S.A.• Maintained expert product knowledge and conducted training on new features for all Sales and marketing representatives• Managed multiple marketing efforts including the design and maintenance of Medrio.com• Assured company’s CRM (Salesforce.com) usability through conceptualizing and developing custom business applications used to optimize internal processes• Managed Technical Sales, assisted with generating new business and training new Sales representatives• Monitored Sales and Marketing performance through analytics and metrics; delivered Sales forecasts and performance statistics to the executive management team• Supervised design, development, implementation, and operation of company’s main website• Effectively increased the volume from inbound web leads through new marketing initiatives• Traveled domestically to work with large clients and prospects, participated in vendor selection presentations client facing bid-defenses• Oversaw the entire scope of the Medrio Scholars program, a freemium product for academics; including budgeting, strategy, development, marketing, and hiring for the

• Worked wearing multiple hats on a three person product team • Incorporated an eLearning suite into Medrio’s software application for training of new clients• Trained customers on using the product and built out Salesforce for customer service• Managed a small team in the product org to support operations, customer service, and development of internal tools• Transitioned many company procedures into Salesforce.com and integrated applications • Designed and developed the corporate website and other marketing materials as well as user interface designs for the Medrio application