Head Of Publications
My role was to develop and oversee, exciting and engaging marketing campaigns for Habitat’s European multi-channel communications. I also managed the strategy, commerciality, design, creative, production and long-term development of these.Managed ad/media campaigns, direct mail, catalogues, directories, brochures, magazines, advertising, PR look books, online brochures, multi-media cd’s, through up to12 translations, in line with the marketing promotional calendar.Creation & delivery of digital content for all European websites.Creation & delivery of POS content for UK, France, Germany & Spain.Tendering and supplier contract negotiation.Multi-million £ budget setting and management.Manage, lead and develop the internal team – project managers, content managers, stylists, graphic designers, artworkers and the sample team.Management of external freelance team - design, production, art directors, photographers, videographers, editors, copywriters, set builders, repro houses, printers.Internal client management of buying/merchandise, franchise teams and other key stakeholders to ensure the group function delivers in its role as a retail service provider.Art directing photographic shoots, location scouting, appointing photographers & stylistsPrint and paper buying, press and binding passes – web offset and sheet fedManage the sample development space/warehouse, operations and workflowEvent management for press shows