Providing UX thought-leadership, coaching, mentorship, and guidance while collaborating with leadership to develop and realize a vision for the next generation of Drip's product suite. Leading initiatives on onboarding, growth, and product improvements. My goal is to weave a next-level, opinionated product experience into the day-to-day usage of Drip, bringing focus and guidance to the customer experience of multichannel marketing.

Development of brand, experience, and content strategy/content modeling; UX/UI design; component-based design systems and front-end code across multiple clients in data/content/media. Projects include:Southern Company: Design and development of a CCA (composite content application) publishing corporate communications to multiple destinations.Handsome: Creative director at an agency designing the experience of AI for Grammarly. If/Then: UX Strategist designing the experience around online investing for BitPanda. Stash Wealth: Fractional CXO, building the holistic experience across brand representation, marketing content and campaigns, and product design, for a startup in financial services. Diligent.com: SEO, IA, content strategy, and page design for Enterprise/B2B services.LobbyCRE: designing the brand and experience for data applications in commercial real estate.CallRail: strategic restructuring of communications; rebranding the company as a marketing attribution platform.InVision: strategic refocusing of content and distribution to promote InVision as the leader in the design education space.Splunk: concept design of a software platform for data-centric developers.Big Nerd Ranch: launch of The Frontier, an online education platform for advanced coders.MailChimp: designing a system of content and technology to personalize the user’s experience of MailChimp.com.IDEO: redesigning the website experience for the citizens of the City of Boston.Universal Sports: re-focusing UniversalSports.com on all video-based content, both subscription and free.Lucasfilm: a research project to optimize the user experience of StarWars.com.

Led a team producing instructional materials in alignment with marketing initiatives, with an emphasis on measuring the effectiveness of content across the customer journey. Projects include development of a publishing system to distribute content across the MailChimp ecosystem. Daily tasks include resource allocation across the department to achieve outcomes in a cross-functional, collaborative environment.

Headed the UX group at Barbarian, building it into a multidisciplinary group across four locations, bridging interaction design, content strategy, and quality assurance. Our goal was to remain involved throughout the lifecycle of a project, representing the user experience at every step. Our team, at peak, had 10 members across locations and disciplines.

Working from a strategic and user-focused perspective, the project lead role at Barbarian worked with both internal and external teams to create, share, and uphold the vision for a project over its lifecycle. The role was involved in every aspect of the project from beginning to end: working directly with clients to understand assets and capabilities, to craft a project vision, and to communicate the vision to all team members thru documentation, deliverables, and reviews. I led projects for Modelinia.com, RedBull.com, RockHall.com, and CNN OpenStories.

Turner Entertainment’s first foray into online-only entertainment, this project was conceived and designed by a team of four and sold through the corporate chain of command to be fully funded at a budget of $15M. Concept and design began in 2006, we launched in January 2007, and were assimilated into AdultSwim.com in May 2008. Along the way we built a brand, averaged 2M uniques/month and earned critical praise from Gawker, the Webbie awards, and the W3 awards.