James is a technology focused executive with a robust background in founding, leading and successfully exiting SaaS products and businesses with a focus on product management, digital strategy and commercial excellence. He is the former founder and CEO of 'Yourself Online', AI-driven software strategically acquired by a private equity-owned group in two years. Following this he then led a product with 1M paying users in the acquiring group.Prior to this, James has developed extensive experience in digital/business strategy, operations and execution in high-profile roles at Google and Accenture and MBA from London Business School.James is also a consultant, investor and guest lecturer at leading universities and business schools.