Strategic Marketing, Sales and Business Development Leader with over 20 years of experience. Served as Head of Marketing & Sales, Director of Marketing Strategy, Director of Business Strategy, Product Development Manager, Brand Strategist, Business Development Manager, Solutions Consultant and Distributor Sales Representative. Focused on the problem solving, marketing design and implementation of strategic marketing and sales programs that drive profitable growth and organizational alignment. Committed to building strong cross-functional teams and brand ambassadors at every level within the organization. Passionate about the creation of strong brands that deliver clear, concise and consistent value propositions for employees, customers, investors. AREAS OF EXPERTISE- Marketing Strategy and Sales Planning and Performance Management- Executive Communications - Company, Investor, Employee, Board of Directors- Business and Marketing Planning and Implementation- Digital Marketing and Integrated Marketing Campaigns- Brand Strategy, Brand Identity Design, Go-to-Market Implementation- Customer Sensing and Experience Mapping- Project Management and Stakeholder Change Management- Market Research, Analysis and Insight DevelopmentVERTICAL MARKETS- Natural Gas & Power Trading, Risk Derivatives and Environmental Credits (SHELL)- Oil Field Services (SUPERIOR ENERGY SERVICES)- Commodity Chemicals, Distribution, Engineering & Manufacturing Services (DOW CHEMICAL) - Engineered Thermoplastics, Market Development – Outdoor Vehicles & Devices (GE) - Consumer Packaged Goods – Shake N’ Bake, Bull’s Eye BBQ Sauce (KRAFT FOODS)- Plastic Packaging for Consumer Packaged Goods – Coffee & Pet Food (PECHINEY PACKAGING)- Enterprise Server Storage, Information Lifecycle Management (COMPAQ\HP)
Listed skills include Strategy, Competitive Analysis, Business Development, Marketing Strategy, and 18 others.
