James E. Brown Email & Phone Number

Houston, Texas, Us

EncourageX is a new online platform designed to help individuals encourage the people they care about in a personal, authentic, and consistent way. With over 3,000 encouragement topics, events, and situations curated, EncourageX helps its users develop personal encouragement plans to deliver meaningful and appropriate encouragement experiences.• Created new online encouragement platform and marketplace to help users manage all of their encouragement needs in one place. • Developed brand strategy to position EncourageX as the leader in personal, authentic, and consistent encouragement planning and delivery for personal and professional relationships.• Created curator affiliate program designed to help subject matter experts convert user-generated content into monetizable encouragement tools and deliverables.• Implemented price optimization model to optimize sponsorship and app purchase decision making for curators.

Houston, Texas, Us

Superior Energy Services serves the drilling, completion and production-related needs of oil and gas companies worldwide through a diversified portfolio of specialized oilfield services and equipment Provided strategic marketing and sales leadership for corporate, business units and international product lines. Developed integrated platform for all internal communications channels. Managed $13 million dollar budget and 26 global employees.- Developed strategy to reposition corporate brand identity and value proposition to compete with Schlumberger, Halliburton and Baker. Managed consolidation of 40 independent brands into 10 flagship brands and affiliates. Implemented new marketing ecosystem and “Brand Hub” to simplify access and go-to-market execution. Improved efficiencies and decreased annual marketing budget by 61%. - Restructured corporate sales team priorities, resources and sales processes to drive business unit growth priorities and collaboration to accelerate the sales cycle. Replaced low return tradeshows and events with strategic customer and investor experiences focused on building long-term preference and advocacy for the Superior Way of doing business. - Created quick market intelligence (QMI) platform designed to collect, report and share market insights. Weekly, monthly, and quarterly reports distributed digitally to confirm trends and identify market opportunities. QMI reports used by sales people, support functions, as well as executive staff.Key activities include: marketing strategy, market segmentation and positioning, brand management, advertising and promotions, creative development, promotions, web strategy, social media, marketing research, trade shows, corporate business development, marketing planning, employee communications, and go-to-market strategy.

London, England, Gb

Led all strategic marketing activities related to Natural Gas, Power & Environmental Solutions for all lines of business within Shell Energy North America (Commercial, Industrial, Aggregators, Utilities, Producers, Business Development and Risk Products). Key activities include: Marketing strategy, segmentation, positioning, brand management, advertising, creative development, promotions, web strategy, executive presence, sales enablement, customer experience, marketing research and go-to-market strategy. Key Accomplishments: Successful brand repositioning of $40 M energy risk management business to differentiate for growth during Dodd-Frank regulatory transition. Implemented new marketing communications strategy designed to catalyze high potential product offerings during peak season. Implemented new customer experience mapping & net promoter score program designed to empower front line employees to be accountable for delivering exceptional customer experiences.

London, England, Gb

Led all strategic marketing activities related to Natural Gas, Power and Environmental Solutions for Commercial, Industrial and Aggregator segments. Key activities included: Business strategy, market segmentation & positioning, marketing planning, marketing campaign & program design, advertising copy design, lead development, and sales training. Key Accomplishments: Conducted M&A analysis related to three retail energy providers. Created initiative “Project Refresh” to rebrand Coral Energy into what is now known as Shell Energy North America (2008 AMA award for best rebranding). Project Refresh used as test case for Royal Dutch Shell Brand Refresh in 2010. Successfully developed & launched $100 M global business opportunity (Environmental products – renewable energy, energy credits). Implemented new Go-to-Market strategy designed to expedite the sales cycle and increase gross margin realization. Led merger & acquisition team for retail energy.

Palo Alto, Ca, Us

Led global strategic marketing and channel development activities for new Information Lifecycle Management division. Key strategic marketing areas of focus included: product and solution definition based on vertical and horizontal market segmentation, ROCE target market selection and positioning, total customer experience definition (origination to post sales support) and PR & AR activities. Channel development activities include: Selection of global channel partners including system integrators and service providers, pricing, sales engagement model and sales tools to expedite sales cycle.

Palo Alto, Ca, Us

Led cross-functional team of marketers, engineers, analysts and program managers responsible for developing and executing global GTM strategy. Key areas of focus include: 1) Marketing Programs and Events 2) Field Sales Training and Tools, and 3) Press and Analyst Relations. Implemented new strategic marketing plan designed to integrate all outbound marketing and sales tools. New processes and tools include: Field Market Sensing Dashboard, Market Translation Guide, Quick Positioning Pages and At-a-Glance Competitive Pages.

Palo Alto, Ca, Us

Led team of marketing and business analysts responsible for driving strategic growth for $1.1 B Global Business Division. GBU increased revenue by 10%, and margins by 3%, in a 12-month period of flat growth. Incremental growth driven by execution of the following strategies and programs: Strategic business and marketing plans, branding strategy, product family positioning, financial modeling and analysis, financial\market sensitivity dynamic models, emerging technologies roadmap, competitive landscape model, product growth matrix strategy, Go-To-Market strategies, channel strategy, market research, and employee engagement programs.

Palo Alto, Ca, Us

Led team of 4 marketing managers and agency writers for $5.2 B global business unit responsible for translating customer and product success stories into high impact marketing and sales tools. Key Achievements:- Key marketing and sales tools included: Customer testimonials and references, product beta testing, case studies and press evaluations. - Implemented new strategic plan, which increased endorsements production and usage by over 300%.

Led cross-functional category business team responsible for $79 M dry food packaging segment. Responsible for managing all aspects of Dry Food P&L. Developed and implemented comprehensive business and marketing plans designed to penetrate existing markets with new and existing products. Rebalanced product portfolio to drive profitable growth by eliminating 23% of product skus. New portfolio delivered $3 M incremental margin. Led initiative to evaluate customer mix based on profitability, growth and core competencies. Implemented new prospecting database and sales planning system.

Chicago, Il, Us

Developed strategic marketing and repositioning plans for two national CPG brands. Managed consumer promotions, packaging, pricing strategy and $11 M marketing budget. Led cross-functional business team through new product development process. Evaluated the effectiveness of marketing programs and provided market analysis and insights to senior management.

Boston, Ma, Us

Implemented market development and commercialization plan to grow incremental business by 60% in 18 months. Target markets included: Light and heavy duty trucks, watercraft and turf equipment. Led cross-functional customer buying teams through sales cycle, including new product development process. Developed modified stage and gate process to expedite new product development. Re-prioritized new business targets to drive revenue growth. Partnered with OEM marketing and product management teams to optimize product design based on consumer insights.

Master Of Business Administration - Mba, Marketing, Strategy, Organizational Behavior

Bachelor Of Business Administration - Bba