"You're a marketer that the sales channel actually LIKES to work with." This is one of my favorite compliments. It reflects something that's central to my beliefs: marketing isn't some stand-alone function of writing promotions and press releases. It's a part of product/service development, sales, service... every aspect of an organization. I may have found some unconventional solutions to business problems, but my objectives are always aligned with the entire organization. It doesn't matter if I'm promoting next generation 360 panorama imaging or defining and executing new service strategies. Good marketing always stems from the whole business.As a former director of corporate communications and successful market analyst, I can lead from any level. I'm just as comfortable presenting a business strategy to the executive suite as I am implementing the tactics that will make a well-crafted marketing plan turn into revenue. This includes market research, market segmentation, KPIs, budgeting, planning, product/service creation, design and implementation, and reading metrics to determine ROI. My strengths are in strategic thinking, individualization, learning, ideation and connectedness. Ask about my portfolio for case studies about my work with Mentor Graphics, Integrity OnLIne, Tektronix, OrCAD and other organizations.
Listed skills include Product Marketing, Program Management, Start Ups, Product Management, and 34 others.