James Hall Email & Phone Number

Palo Alto, Ca, Us

•Lead and manage a team of digital marketers in planning, executing, and optimizing online campaigns across various channels, including email, web, and SEO. •Develop and implement digital marketing strategies aligned with the company's goals and brand identity. •Analyze and report on the performance and ROI of digital marketing campaigns using web analytics tools and data-driven insights. •Identify and test new and emerging digital marketing trends and technologies to enhance the user experience and track engagement. •Collaborate and provide strategic advice to internal and external stakeholders, such as practice group marketers, lawyers, communications team, client service team, business development, pitch and proposals, and CRM teams, to ensure alignment and effectiveness of digital marketing messages and campaigns. •Oversee the maintenance and improvement of the company's website, cooley.com, and multiple blogs covering various legal topics and industry insights. •Report to the Chief Marketing Officer and provide guidance and support to the digital marketing team. •Partner with external vendors and agencies to manage and optimize the company's digital marketing platforms and tools and manage budget.

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Los Angeles, California, Us

• Supported development of and executed an omni-channel marketing strategy to gain and retain new app users• Leveraged industry channel and content partners to reach a qualified target audience• Collaborated with foundation Education team to maintain quality of content subject matter• Analyzed, optimized, and reported on digital metrics for owned, and earned media campaigns • Led creation of visual, written, print, and digital assets in partnership with the communications team• Managed contractors and app team to maintain efficiency, maximize ROI and cultivate innovation

Brooklyn, Ny, Us

Used Hubspot CRM, Mailchimp, and Salesforce to create and optimize lead generation and demand generation campaigns and assets not limited to emails, landing pages, dashboards for whitepapers, webinars, podcasts, and product samples/demos. Created, managed, and optimized Google Search and paid social ads. Worked with product marketers to identify new opportunities and a/b test content to increase website traffic, improve email/lead capture metrics, gain new prospects, leads and improve MQL/SQL ratio. Maintain up to date reporting on national campaign KPI’s using Tableau and lead bi-weekly presentations to recommend new improvements based on data insights. Used WordPress to build new product and regional micro-sites and landing pages.

Reported to the CEO and President as leader of brand development and digital marketing strategies for two boutique hotels, event spaces, and restaurants. Managed and produced seasonal marketing campaigns to drive direct bookings, expand brand awareness, and increase web traffic and engagement to websites, third-party travel sites, and social media. Leveraged customer and website data by identifying trends and implementing targeted landing pages, e-marketing tactics, and digital ads such as social, display, retargeting, and keyword marketing. Webmaster, responsible for updating site content, SEO, and UI/UI enhancements. Managed third-party vendors and agency relationships. Maintained brand assets such as guidelines, photos, videos, logos, and collateral.

San Diego, Ca, Us

Los Angeles, California, Us

Redesigned company website and migrated content from Squarespace to WordPress. Worked closely with the in-house UI/UX design team to create and ensure aesthetics and all assets were consistent with brand standards. Maintained mobile-first and mobile responsive design standards. Coordinated with in-house back-end developers and project managers to create new web pages.

London, England, Gb

Lead digital marketer and multimedia designer responsible for overseeing lead generation campaigns across seven B2B verticals including newsletters, paid-entry awards, webinars, trade show publications, conferences, and print magazines. Responsible for creating digital and print brand assets such as emails, landing pages, sales sheets, social media content, paid media display ads, print ads, email banners, brochures, media kits, event signage, presentations, whitepapers, charts & graphs, video clips, logos, and website landing pages. Project manager for turn-key digital marketing, design, and production of global virtual events webinar program. Developed strategy to scale B2B webinar sales and production volume by 20%. Optimized integrated marketing strategies by monitoring KPIs and metrics such as reach, open rate, CTR, CPA, submissions, live attendance rate, submission rates, on-demand viewership, and attendee engagement. Optimized email marketing and social media campaigns by creating automated drip campaigns using suppression lists and a/b testing. Used CRM to manage customer databases, review analytics, and report on B2B lead generation. Used database to build, dedupe, and segment targeted audience queries for email deployments. Managed Jr. designers to prioritize projects and maintain brand guidelines.

London, England, Gb

New York, New York, Us

Graduate Certificate, Educational/Instructional Media Design

Master'S Degree, Internet Marketing

Bachelor'S Degree, Digital Arts & Design