James Edward Mills is a Founder and CEO - Executive Producer at The Joy Trip Project. Colleagues describe them as "James Edward Mills is one of the most significant outdoor writers of our time. Through his book, The Adventure Gap—as well as his numerous other stories—he has helped transform the worlds of mountain literature, recreation, and environmentalism, into places that are starting to become more inclusive and more equitable. With diligent research, journalistic integrity, innovative ideas, and elegant prose, he tells the kinds of tales our society needs, amplifying the voices, perspectives, and experiences of Black mountaineers and members of other underrepresented groups in the outdoors. His dedication to improving society through storytelling, journalism, and literary arts makes him an inspiration to many. As an editor, I have been fortunate to work with him since 2012, and I recommend him highly." and "Depth. I always think of depth when I read or hear James Mill’s name on a story. Not only depth in research and thoroughness but in the way the story unfolds. It is just not well researched surface but the depth of the emotions and reasons behind it. You learn why and the reason for the why. James is a great writer, a great speaker and a great friend."