Vice President Of Sales
CurrentDirect the P&L, business development, and client relationship management of the wholesale department for both Colectivo Coffee and Troubadour Bakery. Drive revenue growth by optimizing business strategies, including improvements to partnership building, marketplace analysis, and contract negotiations. Train and coach a high-performing sales team of frontline, field sales, and key account personnel. Establish a work culture of collaboration, excellence, and dedication. Develop KPIs to improve performance management across new business development and key account management. Collaborate with senior marketing and logistics executives to support business objectives.Delivered significant results: Reversed a three-year trend of negative sales and achieved revenue growth within the first six months.Executed the formulation, product development, and product rollout of a ready to drink beverage; launched distribution to multi-unit grocery chains and independent operators, projecting $400K of annual revenue. Managed the project for co-branded retail packaged coffee with the Milwaukee Bucks, resulting in the highest selling promotional coffee in the history of the company with $500K+ annual revenue.Scaled the grocery packaged bread channel from 4 to 49 points of distribution during the COVID-19 pandemic, $1M+ annual revenue.
