James H. Email & Phone Number

Syracuse, New York , Us

Welcome to Robineau Media, where our passion for marketing drives our commitment to delivering tailored solutions for each unique client. Founded in 2018, our agency boasts over 25 years of combined expertise, experience, and specialized skills.We believe every customer interaction is a unique opportunity to enrich lives and maximize potential. Our agile, consultative approach ensures we meet your specific needs by employing a mix of strategies across traditional and digital channels.Ready to Make Marketing Human™? Let's connect and craft a customized marketing solution that elevates your brand!

I had the privilege of working as a consultant to develop and deliver a top-notch strategy aimed at enhancing brand awareness. The project entailed crafting data strategies, data discovery, and digital OOH programmatic executions, along with providing strategic consulting.Key Achievements:• Conceptualized and delivered innovative strategies that spanned from overarching visions to detailed tactical implementations within the comprehensive media realm.• Informed both client and internal teams about the latest advancements and best practices in digital executions within the sector.• Built and maintained productive relationships with various departments, including sales, marketing, product, business development, media, and agency partners, enhancing team collaboration.Notable Outcomes:• Identified new audience segments through 2nd party data and platforms, influencing the larger business direction.• Assessed performance metrics across digital platforms, providing essential insights to activation teams for strategic planning.• Supervised various demand sources, programmatic tech vendors, and external partners during the roll-out of private marketplace agreements.• Refined vital Media Ops processes, which covered RFP analysis, campaign propositions, and the entire span of campaign initiation & fulfillment.• Achieved a 50% increase in gross revenue in a mere three months.• Conceived and executed test and learn methodologies, raising the bar for KPI achievements.• Spearheaded programmatic projections and budget considerations, inclusive of inventory and pricing structures for digital out-of-home revenue generation.Let's connect if you're looking to improve your brand's digital strategy and achieve remarkable results!

I had the opportunity to serve as a Director of Ad Ops, focusing on developing value proposition positioning, visual identity, and data-rich metrics for both go-to-market strategies and internal stakeholders. My role included providing strategic consulting services for inventory & revenue monetization strategies, marketplace trends, and best practices across platforms like Programmatic, Video, OTT, Mobile, and Social Media. Key Achievements:• Launched and built a digital media division, conceptualizing and executing media buys while formulating a programmatic strategy for an emerging publisher's revenue-generating tech stack.• Collaborated with brand stakeholders to create and execute data-driven audience growth plans across OTT, video, programmatic, mobile, and social platforms, leveraging the power of 1st party intent data.• Managed demand sources from programmatic technology vendors & outside partners, building frameworks and implementing private marketplace deals through Supply Side Platforms.• Enhanced key Media Ops processes, including RFP analysis, campaign proposals, and campaign setup & delivery across various channels.If you're looking to create a compelling value proposition and leverage data-driven insights for your brand, let's connect and explore how we can achieve remarkable results together!

New York, Ny, Us

Director of Programmatic Advertising Operations at Madison Logic: Driving Growth & InnovationAt Madison Logic, I had the incredible opportunity to serve as the Director of Programmatic Advertising Operations for over 2 years, helping create value proposition positioning, visual identity, and data-rich metrics for both go-to-market strategies and internal stakeholders. My role involved providing strategic media investment recommendations for top B2B clients such as IBM, Dell, Cisco, and Red Hat. I focused on simplifying media and data complexities for clients by integrating holistic media planning within existing processes and internal tools. Key Achievements:• Boosted gross revenue by 400% in 2014 and again in 2015 by revamping campaign strategies, media planning, and optimization tactics. Onboarded new business accounts like Microsoft, RSA, AT&T, and Verizon.• Hired, mentored, and managed a team of Traffic Specialists and Media Analysts.• Developed innovative "first-to-market" campaign executions across mobile web, app, desktop, video, data, and custom rich-media marketing strategies, delivering ROI for clients.• Recommended measurement plans for both soft KPIs (brand equity improvements) and hard metrics (leads & actions taken).• Created and streamlined processes to enhance efficiency, productivity, and profitability for company growth.If you're looking to drive growth and innovation in your programmatic advertising operations, let's connect and explore how we can achieve remarkable results together!

Consultant Director of Media Ops & Programmatic Ad Ops: Driving Conversion & ROIAs a Consultant Director of Media Ops & Programmatic Ad Ops, I've successfully ensured digital media efforts led to demonstrable conversion and solid ROI. In under two months, I helped close incremental new business by creating strategic branded opportunities based on business objectives and digital goals. These opportunities drove conversion through media planning & buying, campaign creation & management, and social media. Key Achievements:• As a consultant, I helped create structure and instill sequential procedures within the growing digital media departments at various vendors. To achieve these goals, I provided day-to-day supervision & execution of client campaigns, refined existing executions, and built long-term engagement strategies for community building across major programmatic/RTB and digital platforms.• Assisted in setting KPIs and goals, while working on building internal team confidence in advising clients on campaign performance.If you're looking for an experienced consultant to drive conversion and ROI in your media operations and programmatic ad ops, let's connect and explore how we can achieve remarkable results together!

New York , Us

Manager, Ad Operations Feb'11 – Jun'12Senior Ad Operations Specialist Sept'10– Feb'11Remnant Traffic Specialist Aug'09 – Sept'10Traffic Coordinator Mar'08 – Aug'09 Effective Execution & Growth at Fox News Digital Network: Display Campaigns & Team Leadership I had the privilege of being hired to drive the effective execution of all digital display campaigns across Fox News Digital Network's diverse portfolio. My role encompassed media booking, campaign creation, creative testing, ad-trafficking, campaign implementation, optimization, and financial reconciliation. During my tenure, I achieved four annual promotions and increased responsibility in managing the Fox News Digital operational team. Key Responsibilities & Accomplishments: Management:• Mentored, motivated, developed, and managed a team of Traffic Specialists;• Managed daily servicing needs of sales teams and clients, including campaign trafficking, reporting, and additional requests;• Forecasted inventory availability, calculated sell-through using statistical analysis & modeling, and optimized digital inventory monetization;Ad Operations:• Provided strategic consulting services for inventory & revenue monetization, marketplace trends, UX development, and best practices across all platforms, including Display, RTB, Remnant, Mobile web, Apps, and Video; Client Relations:• Fostered strong client relationships by understanding customer sites, KPIs, audiences, and businesses with a focus on driving client satisfaction and supporting associated sales efforts.If you're seeking a proven leader with expertise in digital display campaigns and team management, let's connect and explore how we can achieve outstanding results together! t satisfaction and supporting associated sales efforts;

Collaborative Execution & Monitoring for Optimal Results in Digital Media During my tenure, I worked closely with the traffic manager and sales staff to ensure client negotiations were executed as promised. I also collaborated with the Broadcast Operations group to confirm the flawless execution of all deals. Key Responsibilities & Achievements: Sales & Execution:• Generated weekly sales reports to track interactive business;• Implemented an inventory tracking system to monitor available and sold sponsored areas;• Monitored all interactive deals daily to ensure scheduled delivery was on track; Supervision & Community Engagement:• Supervised online message boards for all Oxygen Network Shows, fostering a thriving community for viewers.If you're looking for a professional who excels in collaboration, execution, and monitoring for optimal results in digital media, let's connect and explore how we can achieve exceptional outcomes together!

In my role, I successfully led a website redesign project to appeal to our company's target upscale audience. I also created updated product PDF tear sheets for our sales representatives and maintained the XML coding of the website to ensure smooth performance. Key Responsibilities & Achievements: Website Redesign:• Revamped the website, catering to the desired upscale audience, which helped enhance the company's brand image; Sales Support:• Created updated product PDF tear sheets for sales representatives, streamlining their sales process;Web Maintenance:• Maintained the XML coding of the website, ensuring seamless performance and user experience; Optimization & Monitoring:• Monitored all interactive usage to optimize sales and maximize revenue opportunities.If you're seeking a creative professional with expertise in web design, sales support, and optimization, let's connect and explore how we can achieve extraordinary results together!

In my role, I successfully revamped the company's website to appeal to our target younger audience, and I took the lead on marketing through various internet channels. My focus was on creating an engaging and seamless user experience that boosted sales and brand awareness. Key Responsibilities & Achievements:Website Redesign:• Redesigned the website to resonate with the desired younger audience, enhancing the company's brand image;Technical Support:• Provided daily troubleshooting and resolution of technical errors, working closely with server hosts to ensure a seamless user experience;Digital Marketing:• Led marketing initiatives for the website and company products through various internet channels, such as Google Ads, Yahoo Ads, and Myspace;Advertising & Awareness:• Served as the gatekeeper for all company advertising, designed weekly subscriber newsletters, and created a company Myspace page to boost awareness; Sales Processing:• Handled the processing of consumer sale orders made through the website, ensuring timely and accurate order fulfillment.If you're looking for a versatile professional with expertise in web design, digital marketing, and sales processing, let's connect and explore how we can achieve exceptional results together!

Bachelor’S Degree, (B.F.A)Communication Arts/ Television And Radio Programming

High School, Visual Communication