Product Marketing Manager
San Ramon, California, Us
Joined Dialpad as the first product marketing hire to manage two high profile B2B products: Dialpad and UberConference. • Led a strategic repositioning exercise for Dialpad and UberConference leading to 30% increase in enterprise accounts including strategic wins such as Uber, Nielsen, and Netflix. • Selected by the board and CEO to run all onboarding, retention, and churn reduction efforts. Revamped sign-up and onboarding experience leading to 10% increase in conversion over two months• Achieved positive churn in six months by identifying and instituting new pre-sales qualification processes, support organization improvements, and post-sales account management initiatives. • Created extensive content for UberConference and Dialpad such as case studies, whitepapers, ROI calculators, blog posts, webinars, data sheets, pitch decks, etc… enabling sales and marketing to more effectively target enterprise accounts• Created a strategy and execution plan to train and enable a worldwide sales force based on customer journey and sales cycle with content mapped to each sales cycle stage• Identified opportunity and built business case for enterprise focused price package increasing margins by over 150% for new enterprise customers• Developed go-to-market strategies including buyer personas, content messaging, sales enablement, voice of customer interviews, and buyer journey's • Served as spokesperson at high profile conferences, trade shows, and executive events• Created entirely new help center to help reduce support costs while simultaneously decreasing churn• Developed extensive list of video content for self-service education portal* Analyzed and acted upon key customer product usage data to better understand feature adoption and churn indicators