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A people-first leader who has led start-ups, turnarounds and established brands. Adept at identifying strategic opportunities for organizations and developing the tactical plans to seize them. Putting my 20+ years of success in the CPG world to the service of nonprofits. I make the complex, simple, and rally teams to deliver.NOTABLE ACCOMPLISHMENTS* SCALING SUCCESS: Led hyper-growth at Rip Van (10x sales growth), powered by the creation of a strategic category framework, channel expansion, price/pack architecture, innovation and organization-building. * RESULTS TRANSFORMATION: Engineer of turnarounds including Trident gum (consistent growth after 5 years of decline), Ritz (a fully mature brand growing at a +9% CAGR over 3 years) and Wheat Thins (from a share loser to a gainer 4 quarters in a row).* MARKETING EXCELLENCE: Developed Effie, Ogilvy and Cannes recognized marketing campaigns for Ritz and Wheat Thins. Combined deep consumer insights with cutting-edge implementation, including traditional, social and mobile executions.* SALES STRATGY EXPERTISE: Architect of Mondelez International’s industry-recognized “More Moments” selling strategy, which powered new listings and incremental merchandising.* PROFIT BUILDING: Returned Mondelez gum portfolio to profitable growth and improved margins (+400BP in 1 year) via focus on marketing ROI, portfolio management & operational efficiency.
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Senior Director, DevelopmentCovenant House New Jersey Sep 2024 - PresentNewark, New Jersey, Us* Crafting strategy and implementation plans to support the CHNJ Development team. * Working to provide unconditional love, absolute respect and unrelenting support to young people facing homelessness. -
Chief Operating Officer (Fractional)By The Way Bakery Apr 2024 - PresentNew York, New York, UsStrategic advisor to founder and CEO, focused on driving profitable growth through optimized business and operational processes, and the development of strong selling strategies. -
Board MemberMove For Hunger Mar 2024 - PresentNeptune, New Jersey, Us -
ConsultantThe Tepper Foundation Dec 2023 - Sep 2024* Managed all activities for the Fund during the 2024 grant cycle.* Created innovative shared service model to provide double the expected number of grant advisors to food security agencies.* Drafted strategic evolution for the Fund’s second year, including focus on systemic change for the nonprofit food system, expanded grant invitation list and rationalized application process. -
AdvisorRip Van Sep 2023 - Jan 2024New York, New York, UsProvide strategic support to company co-founders. -
PresidentRip Van Oct 2019 - Sep 2023New York, New York, UsResponsible for day-to-day operations and strategy for cutting-edge snacking company. Full P&L accountability. Direct report to co-founders.* Scaled company revenue 10X via strong velocity, distribution gains and new product launches.* Drove 4X increase in retail distribution, including securing distribution at Walmart, Costco, Racetrac, CVS; and expansion in ecommerce channels like Gopuff and iHerb.* Expanded team from 8 people to 50, creating first functional verticals within the company. Team was fully remote and international in scope.* Developed and implemented tools, processes and policies across functions to better connect and enable team to support Rip Van’s hyper growth.* Directed pricing and contract negotiations with key partners, including primary co-manufacturer.* Partner with co-founders to develop the company’s strategic and executional plans, including specific goals and metrics to ensure progress against objectives.
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Executive Vice President, Marketing And SalesSchuman Cheese Jul 2017 - Sep 2019Fairfield, Nj, UsDirect report to owner/CEO of family-owned specialty cheese company. Responsible for leading marketing and sales, as well as retail business unit. Direct P&L responsibility for $70MM+ in annual sales.* Drove 200%+ growth on Whisps, the company’s top priority product line, including distribution expansion from 19% to 33% ACV. Rapid growth enabled successful sale of the brand in April, 2019.* Launched premium-positioned Cello cheese brand at retail, showcasing company’s unique, award-winning Copper Kettle Cheese product. Led development of all aspects of launch, including pricing, packaging, product selection, selling story, distribution strategy, and marketing efforts.* Accelerated Dodoni Greek Feta sales at retail via comprehensive marketing campaign including both in-store and targeted digital components.* Customized and implemented Salesforce.com tool to manager customer contacts and relationships. -
General ManagerEnjoy Life Foods 2016 - 2017Chicago, Il, UsAppointed to succeed company founder by Mondelez Chief Growth Officer. Full P&L accountability and responsibility for all functions. Enjoy Life is the leading free-from brand in the United States and operates as an autonomous unit within Mondelez.* Developed and executed fast and comprehensive turnaround plan, moving company from shrinking sales to +20% growth.* Reorganized operations, sales and marketing teams to enable progress on key improvement areas and ensure future success.* Reset company strategy and goals to prioritize distribution gains for core product line, expansion of the consumer target and focused innovation to generate news and excitement for the brand.* Overhauled operations recruiting to attract higher quality applicants resulting in the largest single number of new employees on-boarded in company history.* Assessed and approved needed capital investment to protect product quality, increase capacity and protect worker safety. -
Senior Director, Global New VenturesMondelēz International / Enjoy Life Foods 2016 - 2016Greater Chicago Area, Il, UsSelected to lead growth initiatives as a member of the Enjoy Life Foods Leadership Team, a $50M company acquired by Mondelez in 2015. Operating in a small company environment with limited resources, major projects include: * Drive strategy to broaden consumer target and deliver new marketing campaign for the brand.* Advance expansion to international markets by two years, beginning with UK launch on 10/1/16. -
Senior Director, North American GumMondelēz International 2013 - 2015Greater Chicago Area, Il, UsRecruited by head of North American region to turn around $700M North American gum business. Full P&L ownership; staff of 12.* Returned Trident to growth with 1st 5 consecutive quarters of growth in 5+ years via expansion to new pack types, overhaul of marketing to focus on functional benefits and consolidation of media in top three vehicles (TV, digital/social and in-store). * Expanded marketing ROI by 25% in 2014 by developing and deploying proprietary real-time media optimization model, enabling adjustment of digital media buys and creative choices every other week. * Led portfolio simplification efforts, including SKU reduction, package productivity and sales focus on core SKUs, delivering 2 straight years of profit growth with 1st margin expansion (+400BP) in 4+ years.* Introduced Stride Sour Patch Kids gum, the best launch of 2014, which grew category penetration among core young buyers and achieved $50M in sales.
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Senior Director, Nabisco Sales PlanningMondelēz International 2012 - 2013Greater Chicago Area, Il, UsTook unique, career broadening opportunity to become first marketer to direct sales planning for the biscuit portfolio with $5B in sales and a 9,000 person sales force. * Directed the transformation of sales communication and strategy in the wake of Kraft’s split into two separate companies. * Crafted 2014 selling strategy (“More Moments”), broadening Nabisco’s frame of reference from cookies and crackers to total snacking. Robust story drove enhanced customer buy-in on strategic initiatives and supported +6% gain in total distribution points and growth of 450K product displays.* Conceived and launched “one-stop shop” website (“theSource.com”) for selling tools and information to serve 9,000 person sales force and headquarters team. Included optimized versions for mobile devices and Nabisco proprietary tablet.* Overhauled broken commercial planning process by negotiating a new process across all functions, including sales, marketing, R&D, operations and legal. Enabled first on-time launch of plans in 3 years and established a global model for sales planning.
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Senior Marketing Director, Wholesome Savory SnacksMondelēz International 2011 - 2012Greater Chicago Area, Il, UsHeld full P&L and strategic accountability for $1.2B, 5 brand portfolio, with $80M marketing budget.* Drove marketing ROI by 100%+ by doubling TV paybacks and innovative use of digital/social media. * Led creation of Wheat Thins branded integration on “The Colbert Report”. Integration was most viewed segment of the year on the Colbert website and named one of the 10 best of the decade by AdWeek.
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Marketing Director, Wheat Thins And TriscuitMondelēz International 2008 - 2011Greater Chicago Area, Il, UsTapped to develop new visions and positionings for Wheat Thins and Triscuit brands, resulting in share turnaround for both brands. * Created new-to-the-world social media campaign for Wheat Thins, driving best-in-class Twitter community and over 4M YouTube views in just 6 months. Campaign responsible for best velocity gains on record and 4 quarters of share growth.* Conceived and launched the “Home Farming Movement” for Triscuit. Social media and 60 market activation produced a 14 point change in base trends for the brand.
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Senior Brand Manager, Ritz CrackersMondelēz International 2005 - 2008Greater Chicago Area, Il, UsRevived the most iconic brand in crackers via breakthrough marketing and innovation. Efforts delivered 30% sales growth and +1.4 share points between 2007 and 2009.* Led creation and execution of the “Open for Fun” campaign, which ran for 7 years.* Launched Ritz Fresh Stacks, now a $125M pack platform, and Roasted Vegetable Ritz, the most successful line extension in 20 years.
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Brand Manager, ConfectionsMondelēz International 2003 - 2005Greater Chicago Area, Il, UsManaged diverse and complicated portfolio of five confections brands across grocery, mass, c-store and club channels. Led pioneering online advertising effort that lifted returned the Trolli Gummi business to growth with industry-beating increases in brand awareness, purchase intent, brand favorability.
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Senior Associate Brand Manager, New ProductsMondelēz International 2001 - 2003Greater Chicago Area, Il, Us
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Associate Brand Manager, Ritz CrackersNabisco 2000 - 2001Us -
Legislative AssistantU.S. House Of Representatives And U.S. Senate 1992 - 1998Washington, Dc, Us* Rallied support for initiatives with other elected officials, Presidential appointees and interest groups.* Represented Senator and Congressman with home-state and Washington, D.C. groups in meetings to both understand stakeholder needs and generate support for key priorities.* Drafted legislation and speeches to support and deliver messaging in compelling fashion. -
Intake/Outreach WorkerCovenant House International 1990 - 1991New York, Ny, UsProvided direct service to and built relationships with homeless teens five nights per week in the highrisk areas where youth gathered and hustled.
Jim Low Skills
Jim Low Education Details
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Unc Kenan-Flagler Business SchoolMarketing And General Management -
William & MaryReligion/Government
Frequently Asked Questions about Jim Low
What company does Jim Low work for?
Jim Low works for Covenant House New Jersey
What is Jim Low's role at the current company?
Jim Low's current role is Business and Nonprofit Executive.
What is Jim Low's email address?
Jim Low's email address is lo****@****ail.com
What is Jim Low's direct phone number?
Jim Low's direct phone number is (973) 227*****
What schools did Jim Low attend?
Jim Low attended Unc Kenan-Flagler Business School, William & Mary.
What are some of Jim Low's interests?
Jim Low has interest in College Of William And Mary, Mobile, Reunion Committee, Member.
What skills is Jim Low known for?
Jim Low has skills like Integrated Marketing, Strategy, Marketing Strategy, Marketing Management, Competitive Analysis, Advertising, Strategic Planning, Social Media Marketing, Brand Development, Digital Marketing, Business Planning, Thought Leadership.
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