James Erskine Email and Phone Number
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Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships....... call it what you want, I have created, produced, managed and distributed it across all media over the last 12 years in media, marketing and communications. Over that time I've worked on hundreds of campaigns and have integrated advertising, sponsorship, PR and promotional activity.Following 10 years working a big group agencies I launched three successful marketing businesses and lead the client function at all three. I now work as CEO of Rocket where we work for brands in the youth and family space delivering content, social media, influencer marketing and paid media partnerships. The campaigns I've worked on have launched products, increased basket size, won awards, driven subscription, encouraged data capture, demonstrated CRM and always demonstrated a solid return on investmeent.The activity I work on at Rocket is always designed to meet hard nosed business objectives and deliver tangible results.Specialties: Branded Content, Broadcast, Radio, Digital, Pitching, PR, Marketing, social media, advertising, branding, partnerships, CRM, subscriptions, distribution, FMCG, telecommunications, broadcasting, media planning and media buying.
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Group CeoRocket: Youth & Parents Marketing Specialists May 2017 - PresentI have surrounded myself with a truly excellent and professional team. We deliver best-in-class work for brands and organizations who want to better understand and better engage youth, children’s and family audiences. My role as CEO is to stay out of the way of the talented team and occasionally ‘join-the-dots’.I have never enjoyed work more.
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Strategy DirectorThe Big Shot Feb 2014 - May 2017London, United KingdomA new role to reflect a slightly broadened remit and encompass much of the work I was already doing. I still oversee strategic media solutions for clients of Rocket. In addition, I now work with key clients to shape their strategy relating to content, from creative concept, production through to placement, distribution, media partnerships, audience mobilization and monetisation of content.
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Director Of MediaThe Big Shot Sep 2011 - Feb 2014London, United KingdomThe Big Shot is a content marketing agency, unique in combining extensive brand marketing AND entertainment creation experience under one roof. Working with brands and agencies to identify opportunities and refine their content plans we ensure that content achieves marketing objectives and a demonstrable ROI.Specialising in the creation, production and distribution of all types of content including, documentary, comedy, drama, animation, product demo, interviews, live music events, experiential, games…in fact anything that can be filmed/produced into informative or entertaining content.We distribute the content that we produce using editorial, advertorial, social and viral techniques to maximise the potential suitable reach of each campaign.
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Media And Podcast Consultant4Dc Sep 2020 - PresentLondon, England, United KingdomAfter over 10 years away, the Markettiers group asked me back to work on a contract basis offering ideas and insight across global campaigns for their digital audio consultancy, 4DC.In addition I am working on some wider global media campaigns specializing on media partnerships and influencer activation. It’s been fun working on many of these exciting campaigns. -
Industry Board MermberGlobal Academy Jul 2018 - PresentI was honored to be asked by The Global Academy to sit on their industry board - a group that work with this incredible education facility for digital, social and creative students. Our role is to shape the courses and advise on what industry needs from young people in the work place. -
DirectorSocial Circle Feb 2015 - Mar 2019LondonSocial Circle was the first influencer marketing agency for brands in the UK. We have been working on Social Circle campaigns - paid for social influencer placements - for brands like Audible.co.uk, Barclays, Google, Telegraph Media Group and leading communications and media agencies .Now Social Circle offers Direct Managed campaigns and a Managed Service. -
Non-Executive Strategy DirectorDigital Audio Network Jul 2011 - Jun 2016London, United KingdomThe Digital Audio Network work with digital audio producers of all kinds and help monetise their podcasts through advertising , sponsorship, promotions, affiliate partnerships and other non-traditional streams. In short they match podcasts with brands who want to reach engaged audiences. My role, as a podcast geek, is listening to lots of podcasts, offering advice and ideas for podcasters and brands alike. -
Planning DirectorOrchestra Jan 2011 - Sep 2011Orchestra are a nimble, creative, media, advertising and marketing agency. They champion Orchestrated thinking. My job was to be responsible for all the planning and buying of media across a number of exciting clients.I was lucky enough to manage a great team and work with some very creative people. -
Head Of Media & Group Account DirectorSound Creative Limited Mar 2009 - Jan 2011I was promoted to Head Of Media at Sound and was responsible for all media output at Sound and tasked with exploring new communication techniques across broadcast marketing.I also worked with a number of clients challenging them, responding to their briefs and delevring effective and innovative solutions to their business issues. The solutions we created were innovative, exciting and delivered results. -
Media Manager And Account DirectorSound Creative Ltd Jul 2005 - Mar 2009The paid for programming division of Markettiers4dc became Sound Creative Ltd. in 2005.The company continues to develop its radio offering across all possible platforms.Alongside Markettiers4dc we also developed an online video content, planning, buying and marketing offering which saw us move into creating short form programming to be streamed online and downloaded onto MP4's and mobiles.In recent months we have added to our skill set creating TV programming and mobile only campaigns to achieve a clients goals. Adding value to a clients business is our goal. The innovative ways which we deliver this objective are what keeps me enthused and excited every day.
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Media ManagerMarkettiers4Dc Apr 2003 - Jul 2005markettiers4dc is an independent broadast marketing agency having been established for 14 years.Working in the paid for programming division, I was responsible for conceptualising and delivering branded content solutions for brands across broadcast media - before 'branded content' was the recognised term for such initiatives.We combined pioneering radio programming solutions and impressive media buying to deliver impressive results for clients as diverse as Vodafone, Flares nightclubs (!) and Sainsburys.My role was that of Media Manager, responsible for the delivery and success of every campaign. My role was also to work with media partners to find new ways of integrating brands within the fabric of editorial, communicationg their key messages and adding value to a clients business. -
Radio Planner BuyerOmd Uk Jan 2001 - Mar 2003Planning and Buying Radio Airtime Campaigns primarily for Vodafone.
James Erskine Skills
James Erskine Education Details
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Media And Cultural Studies -
Reading Bluecoat School
Frequently Asked Questions about James Erskine
What company does James Erskine work for?
James Erskine works for Rocket: Youth & Parents Marketing Specialists
What is James Erskine's role at the current company?
James Erskine's current role is Youth Marketing, Media and Podcast Strategist.
What is James Erskine's email address?
James Erskine's email address is ja****@****l.co.uk
What is James Erskine's direct phone number?
James Erskine's direct phone number is 07719 8*****
What schools did James Erskine attend?
James Erskine attended Liverpool John Moores University, Reading Bluecoat School.
What skills is James Erskine known for?
James Erskine has skills like Social Media Marketing, Advertising, Digital Marketing, Integrated Marketing, Digital Media, Digital Strategy, Social Media, Sponsorship, Radio, Media Buying, Broadcast, Media Planning.
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James Erskine
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James Erskine
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