I founded Atomic Altitude with one aim; to make paid media work better for clients. More effectively, more efficiently, with greater precision & with more value from their media investment. We could've created a an agency that operates in the same dysfunctional way as all other media agencies & make a tidy profit in the process. However, I’ve worked in those agencies & it’s dispiriting! I believe there's a better way. The paid media approach of today is not set up to deliver the level of effectiveness, value or growth brands need to thrive in a hyper-competitive market. Put simply Paid Media is broken. ⛔️ There has been a race to the bottom over the last 10 years. ⛔️ Short-term tactics that prioritise price above everything. ⛔️ Changes in the availability of data & how it's utilised. ⛔️ The rise of SANs like Facebook & Google dominating spend & hoarding data.⛔️ Lazy & disconnected creative. Poor formats, unsuitability to channel, audience & role. At Atomic Altitude we prioritise growth. Whatever channel & whatever role media plays to deliver the desired result. We don’t take the path of least resistance. We invest & measure media effectiveness wherever opportunity exists to help our clients' grow.I want to work with brands who are equally frustrated with the state of paid media. Brands who believe their media should deliver results that genuinely transform their business, deliver more value, & drive tangible growth. Our core principles: 🚀 Growth-First: The best performing media & creative, whatever the platform, wherever it sits in the funnel. Delivering results that drive both business & brand growth.🚀 Planning Process: Media is easy to buy, but what makes media valuable & effective is what it’s fed with. Feeding the performance machine to get better results, more effectively & more efficiently is what our planning process does.🚀 Performing Creative: Creative is the key performance driver at our disposal, yet it’s the most undervalued & underused. Every creative is delivered with purpose & plays a key role in driving growth.🚀 Value-based measurement: The true value of media can only be determined when measured effectively. We take all value-drivers to provide a ROAS attributable to every buy line regardless of channel & media. Meaning our campaigns are always measured & optimised to deliver short & long-term growth.🚀 A Culture of Curiosity: Everything above only works if we’re curious about what’s happening & why. We won’t settle for what worked in the past. It’s about what will work next to help our clients grow.