James Fernie
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James Fernie Email & Phone Number

Global DTC Director @ Radley London -Ecommerce, Stores, Amazon at Radley London
Location: East Horsley, England, United Kingdom 12 work roles 3 schools
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Global DTC Director @ Radley London -Ecommerce, Stores, Amazon
Location
East Horsley, England, United Kingdom

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James Fernie is listed as Global DTC Director @ Radley London -Ecommerce, Stores, Amazon at Radley London, based in East Horsley, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for James Fernie.

James Fernie previously worked as Global DTC Director at Radley London and Director at Metalflake. James Fernie studied at University Of The West Of England.

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Email format at Radley London

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Radley London

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About James Fernie

A digital, ecommerce and marketing professional with 25 years experience at the digital coalface across both client & agency side, pure-play and multichannel. A specialist in growth with expertise in UX/ UI, performance marketing and ecommerce trading. Board level director leading digital strategy and team management. Also responsible for global physical retail and marketplace channels.Since 2011- Radley - handbags & accessories- FFX - power tools & accessories- Aspinal of London - luxury handbags & accessories- Jack Wills - apparel - Boux Avenue - lingerie, nightwear and swimwearHighly experienced with both owner-operated and Private Equity models. AGENCY:From private companies and VC funded start-ups to blue chips and public bodies, I've worked with a wide range of businesses developing websites, intranets, ecommerce platforms, eCRM strategies and technology solutions.Starting before the original dot com boom, my career has tracked the progress of the modern web. Originally as an account manager, I have a solid technical background earned through selling & servicing data centre services and have an excellent understanding of internet architecture & systems. Clients were developed in line with the ever changing web landscape from simple design & basic data capture, through database integration, crm, seo, ecommerce, social and beyond. Rising to business development director and finally to MD, I have spoken at many web forums on the open web, Web 2.0 and aspects of social. A supporter of O'Reilly, Jeff Jarvis, Steve Krug et al, I am an advocate of the the open web, the economy of abundance and look forward to the continued evolution of what's possible with great anticipation.Facebook case study: https://en-gb.facebook.com/business/success/boux-avenueCLIENT-SIDE:I was firstly engaged as a contractor for an online marketing consultancy working for Betfair to optimise comms within their CRM department. Subsequently, I joined Boux Avenue (part of the Theo Paphitis Retail Group) in 2012, a multichannel, lingerie, swimwear and nightwear business, as Head of Ecommerce for 4 years after which I was promoted to Ecommerce Director with a remit covering international & logistics. Specialties: DTC trading, UX/ UI, mobile web, CRM (acquisition & retention), SEO, PPC, paid social, affiliate marketing, online gaming, senior management, HR, TUPE, multichannel

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James Fernie's current company

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Radley London
Radley London
Global DTC Director @ Radley London -Ecommerce, Stores, Amazon
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12 roles

James Fernie work experience

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Global Dtc Director

Current

London, England, Gb

Jan 2023 - Present

Director

Current

Supporting the family business my father set up in 1967. Automotive refinishing supplies to trade, wholesale and DTC

Aug 2022 - Present

Director Of Ecommerce

London, London, Gb

Feb 2018 - Apr 2019

Ecommerce Director

London, Gb

As below, adding international & logistics

Apr 2016 - Feb 2018

Head Of Ecommerce

London, Gb

Overall responsibility for ecommerce performance, ecrm/ VIP loyalty, web development, CRO, digital marketing/ channel management, innovation, social, department P&L and team development.Boux Avenue is an aspirational lingerie & nightwear business owned by Theo Paphitis. The digital flagship is supported by 28 stores nationwide and a growing international estate.1000% growth over 4 years

Jun 2012 - Mar 2016

Digital Marketing Manager

Gift-Library.Com

Looking after ecommerce conversion optimisation and online marketing channels across email broadcast, SEO, PPC, affiliates, display and social.Gift-Library.com is a pure-play ecommerce business providing both everyday and luxury gifts perfect for every occasion. Ranges and stock rotate quickly and our integrated online marketing strategy allows us to run high profile and effective customer acquisition campaigns as well as communicating new lines, on trend products and promotions quickly and efficiently. 100% year on year growth.

Apr 2011 - Jun 2012

Senior Online Marketing Consultant

London, England, Gb

Managing various online projects for Betfair on behalf of Stream 20. Overall the aim is to leverage existing technology in order to automate and personalise online marketing campaigns to improve efficiency, ROI and enable CRM marketeers to use their skills and time productively.

Oct 2010 - Jun 2011

Managing Director

Dial Media Group

Manage day-to-day operation of a busy new media design and development agency and data centre. Based in Shalford, Surrey, the business employs 25 web professionals, with a turnover of £2m. Services include all areas of web design, development and online marketing. (CSS, XML, AJAX, Flash, PHP, ASP.NET, C#, SEO, PPC, Social media, ETC Prior to my appointment as Managing Director, I was the Business Development Director and prior to that I was an account director for 8 years. I have project and account managed over 100 corporate web and intranet build projects and have also worked with many clients at board level to create and implement online marketing strategies across all disciplines including overall SEO, PPC, online gaming, viral, social media and so on.UPDATE:On instruction from the chairman in December 2009, I found a buyer to acquire the new media division and handled the deal including the TUPE transfer of 8 studio and sales staff to a larger agency. The last six months have been involved in building business within the remaining data centre operation. Increasing sales of server hosting, virus protection, spam filtering, email broadcast hosting, domain management, basic email accounts and other miscellaneous technical and support services.

Mar 2007 - Oct 2010

Founder And Manager

Studley'S Ltd

As a passionate foody a major ambition was to design, start up and run a top-end sandwich and coffee shop. After six months researching and developing my brand, the shop opened in Twickenham in early 2005 and quickly developed a loyal customer base and towards the end of 2005 was achieving a weekly turnover of £3000. After receiving an offer for the lease of the shop I sold it in July 2006. The experience of conceiving an idea and working hard to realise the dream has been the most rewarding of my professional life to date. As owner and manager I ran the entire operation from marketing and buying to hiring and accounting and even cleaning! This process has given me a great insight into all areas of business and the overall retail / high street arena.

Nov 2004 - May 2006

Business Development Manager / Account Director

Dial Media Group

Demands of the job: To proactively source and develop new business from both prospective and existing clients. To oversee and direct the day-to-day project management and client contact from the planning stage through implementation and post-production. To think creatively, in order to work with the studio to produce new and exciting concepts for prospective clients. To effectively service and manage the client account, to maintain excellent relationships and ensure future business. To be commercially aware and financially astute, in order to consistently improve profitability and assist the bottom-line.Responsibilities include:identify, target and research new businessmanage marketing of the company and its message / offering in order to arrange meetings with potential clientsto plan new creative concepts to take to marketarrange and prepare for 'credentials' presentationsto present the company, its products and services and ascertain the client's requirementsto plan, direct and create the response to invitations to tender, liasing with the account team and design studioto oversee the production of visual output and creative work to ensure that it meets the requirements of the briefBudget responsibility - to manage profitability and exceed annual target of £250-£300K of £1.5M turnoverManage the day-to-day running of the project and liaise with key personnel to keep all involved aware and informed of project status and developments as they occurWork to achieve key milestones on time and to budgetService all existing accounts with regular meetings to exploit current technology and explore future opportunitiesCurrently manage over 100 corporate accounts including Dixons, News International, Burton, M.O.D, The Co-op and Holmes Place Plc

Jan 1997 - Nov 2004
3 education records

James Fernie education

Education record

University Of The West Of England

Education record

St John'S School, Leatherhead

Certificate Of Higher Education, Sociology & Politics

U.W.E, Bristol
FAQ

Frequently asked questions about James Fernie

Quick answers generated from the profile data available on this page.

What company does James Fernie work for?

James Fernie works for Radley London.

What is James Fernie's role at Radley London?

James Fernie is listed as Global DTC Director @ Radley London -Ecommerce, Stores, Amazon at Radley London.

Where is James Fernie based?

James Fernie is based in East Horsley, England, United Kingdom while working with Radley London.

What companies has James Fernie worked for?

James Fernie has worked for Radley London, Metalflake, Ffx Tools & Fixings, Aspinal Of London Limited, and Jack Wills.

How can I contact James Fernie?

You can use AeroLeads to view verified contact signals for James Fernie at Radley London, including work email, phone, and LinkedIn data when available.

What schools did James Fernie attend?

James Fernie studied at University Of The West Of England.

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