James Fernie Email and Phone Number
A digital, ecommerce and marketing professional with 25 years experience at the digital coalface across both client & agency side, pure-play and multichannel. A specialist in growth with expertise in UX/ UI, performance marketing and ecommerce trading. Board level director leading digital strategy and team management. Also responsible for global physical retail and marketplace channels.Since 2011- Radley - handbags & accessories- FFX - power tools & accessories- Aspinal of London - luxury handbags & accessories- Jack Wills - apparel - Boux Avenue - lingerie, nightwear and swimwearHighly experienced with both owner-operated and Private Equity models. AGENCY:From private companies and VC funded start-ups to blue chips and public bodies, I've worked with a wide range of businesses developing websites, intranets, ecommerce platforms, eCRM strategies and technology solutions.Starting before the original dot com boom, my career has tracked the progress of the modern web. Originally as an account manager, I have a solid technical background earned through selling & servicing data centre services and have an excellent understanding of internet architecture & systems. Clients were developed in line with the ever changing web landscape from simple design & basic data capture, through database integration, crm, seo, ecommerce, social and beyond. Rising to business development director and finally to MD, I have spoken at many web forums on the open web, Web 2.0 and aspects of social. A supporter of O'Reilly, Jeff Jarvis, Steve Krug et al, I am an advocate of the the open web, the economy of abundance and look forward to the continued evolution of what's possible with great anticipation.Facebook case study: https://en-gb.facebook.com/business/success/boux-avenueCLIENT-SIDE:I was firstly engaged as a contractor for an online marketing consultancy working for Betfair to optimise comms within their CRM department. Subsequently, I joined Boux Avenue (part of the Theo Paphitis Retail Group) in 2012, a multichannel, lingerie, swimwear and nightwear business, as Head of Ecommerce for 4 years after which I was promoted to Ecommerce Director with a remit covering international & logistics. Specialties: DTC trading, UX/ UI, mobile web, CRM (acquisition & retention), SEO, PPC, paid social, affiliate marketing, online gaming, senior management, HR, TUPE, multichannel
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Global Dtc DirectorRadley London Jan 2023 - PresentLondon, England, Gb
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DirectorMetalflake Aug 2022 - PresentSupporting the family business my father set up in 1967. Automotive refinishing supplies to trade, wholesale and DTC -
Ecommerce And Marketing DirectorFfx Tools & Fixings Oct 2020 - Aug 2022Lympne, Kent, Gb -
Ecommerce DirectorAspinal Of London Limited Apr 2019 - Mar 2020Fernhurst, West Sussex, Gb -
Director Of EcommerceJack Wills Feb 2018 - Apr 2019London, London, Gb -
Ecommerce DirectorBoux Avenue Apr 2016 - Feb 2018London, GbAs below, adding international & logistics -
Head Of EcommerceBoux Avenue Jun 2012 - Mar 2016London, GbOverall responsibility for ecommerce performance, ecrm/ VIP loyalty, web development, CRO, digital marketing/ channel management, innovation, social, department P&L and team development.Boux Avenue is an aspirational lingerie & nightwear business owned by Theo Paphitis. The digital flagship is supported by 28 stores nationwide and a growing international estate.1000% growth over 4 years
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Digital Marketing ManagerGift-Library.Com Apr 2011 - Jun 2012Looking after ecommerce conversion optimisation and online marketing channels across email broadcast, SEO, PPC, affiliates, display and social.Gift-Library.com is a pure-play ecommerce business providing both everyday and luxury gifts perfect for every occasion. Ranges and stock rotate quickly and our integrated online marketing strategy allows us to run high profile and effective customer acquisition campaigns as well as communicating new lines, on trend products and promotions quickly and efficiently. 100% year on year growth.
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Senior Online Marketing ConsultantBetfair Oct 2010 - Jun 2011London, England, GbManaging various online projects for Betfair on behalf of Stream 20. Overall the aim is to leverage existing technology in order to automate and personalise online marketing campaigns to improve efficiency, ROI and enable CRM marketeers to use their skills and time productively. -
Managing DirectorDial Media Group Mar 2007 - Oct 2010Manage day-to-day operation of a busy new media design and development agency and data centre. Based in Shalford, Surrey, the business employs 25 web professionals, with a turnover of £2m. Services include all areas of web design, development and online marketing. (CSS, XML, AJAX, Flash, PHP, ASP.NET, C#, SEO, PPC, Social media, ETC Prior to my appointment as Managing Director, I was the Business Development Director and prior to that I was an account director for 8 years. I have project and account managed over 100 corporate web and intranet build projects and have also worked with many clients at board level to create and implement online marketing strategies across all disciplines including overall SEO, PPC, online gaming, viral, social media and so on.UPDATE:On instruction from the chairman in December 2009, I found a buyer to acquire the new media division and handled the deal including the TUPE transfer of 8 studio and sales staff to a larger agency. The last six months have been involved in building business within the remaining data centre operation. Increasing sales of server hosting, virus protection, spam filtering, email broadcast hosting, domain management, basic email accounts and other miscellaneous technical and support services.
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Founder And ManagerStudley'S Ltd Nov 2004 - May 2006As a passionate foody a major ambition was to design, start up and run a top-end sandwich and coffee shop. After six months researching and developing my brand, the shop opened in Twickenham in early 2005 and quickly developed a loyal customer base and towards the end of 2005 was achieving a weekly turnover of £3000. After receiving an offer for the lease of the shop I sold it in July 2006. The experience of conceiving an idea and working hard to realise the dream has been the most rewarding of my professional life to date. As owner and manager I ran the entire operation from marketing and buying to hiring and accounting and even cleaning! This process has given me a great insight into all areas of business and the overall retail / high street arena.
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Business Development Manager / Account DirectorDial Media Group Jan 1997 - Nov 2004Demands of the job: To proactively source and develop new business from both prospective and existing clients. To oversee and direct the day-to-day project management and client contact from the planning stage through implementation and post-production. To think creatively, in order to work with the studio to produce new and exciting concepts for prospective clients. To effectively service and manage the client account, to maintain excellent relationships and ensure future business. To be commercially aware and financially astute, in order to consistently improve profitability and assist the bottom-line.Responsibilities include:identify, target and research new businessmanage marketing of the company and its message / offering in order to arrange meetings with potential clientsto plan new creative concepts to take to marketarrange and prepare for 'credentials' presentationsto present the company, its products and services and ascertain the client's requirementsto plan, direct and create the response to invitations to tender, liasing with the account team and design studioto oversee the production of visual output and creative work to ensure that it meets the requirements of the briefBudget responsibility - to manage profitability and exceed annual target of £250-£300K of £1.5M turnoverManage the day-to-day running of the project and liaise with key personnel to keep all involved aware and informed of project status and developments as they occurWork to achieve key milestones on time and to budgetService all existing accounts with regular meetings to exploit current technology and explore future opportunitiesCurrently manage over 100 corporate accounts including Dixons, News International, Burton, M.O.D, The Co-op and Holmes Place Plc
James Fernie Education Details
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University Of The West Of England -
St John'S School, Leatherhead
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U.W.E, BristolSociology & Politics
Frequently Asked Questions about James Fernie
What company does James Fernie work for?
James Fernie works for Radley London
What is James Fernie's role at the current company?
James Fernie's current role is Global DTC Director @ Radley London -Ecommerce, Stores, Amazon.
What schools did James Fernie attend?
James Fernie attended University Of The West Of England, St John's School, Leatherhead, U.w.e, Bristol.
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