Head of Marketing for Language Service Provider (Translations/Localization), Beyont• Designed and created systems for all areas of marketing operations, including CRM, Marketing Metricsand analytics processes• Developed company website, including branding collateral, using HTML, CSS, Wordpress, Elementor, DiviCMS Platforms• Responsible for all marketing channels including online content, email marketing, blog, webinars• Revise marketing strategy on a yearly basis to review content, branding, channels; ROI analysis for allmarketing initiatives.• Created webinar series

Created and launched new website: www.groupskate.comCo-produced marketing and communications videos for Stanford University, Stanford Hospitals and Clinics, Beckon, Inc and Stanford Institute on Economic Policy Research.Co-producing and co-editing documentary film on Ran Ortner, a New York based artist, with a focus on the creative process.

Instructor and Lecturer – Marketing, International Business and EntrepreneurshipWon FIDM's Instructor of the year 2014 and 2015.Teach university business students Marketing Management (segmentation, channel development, market analysis, SEM/SEO, product strategy), Entrepreneurship (business plan development, investor relations, startup management), and International Business (global trade, capital markets).Courses currently taught:• Marketing Management: Curriculum Focus – Identifying Market Segments; Marketing Channels; Market Analysis; Digital Media Marketing (SEM & SEO), Product Strategy.• Entrepreneurship: Curriculum Focus – Business Plan Development; Financial Reporting; Business Model Development; Investor Presentation.• International Business: Political Economy; Global Trade and Investment; International Business Strategy and Operations• Business Management: Curriculum Focus – Financial Viability, Business Plan Development; CRM and Consumer Strategies; Competitive Analysis; Forecasting; Business Law.

The International School of Management and ISG (Institut Supérieur de Géstion) have partnered together to create a new MBA program focused on International Marketing and Communications. I have been asked to create brand new curricula and teach the following courses:• Design Thinking and Creativity in Business (Methods of Idea Generation, Mindsets and Creativity, Systematic Approaches to increase team creativity)• Strategic Marketing and Communications (Advertising and Digital Communication Strategies, Marketing Strategies for improved messaging.)• Marketing Channel Management (Methods to increase efficiencies in Marketing Channels.)

At Tracker Apps, we are empowering students and teachers on their learning journeys Our first product, Skill Tracker, is an intuitive, clear solution to tracking ATL skill development for students in IB schools. The accompanying teacher web portal provides real time tracking of student skill development, giving comprehensive feedback on curriculum implementation.

Direct marketing efforts for Translation and Localization firm, Venga Global. Manage all marketing channels, including inbound, digital, content marketing, and outbound marketing.• Designed new email marketing campaigns, increasing lead generation and conversion by 20% on monthly basis.• Established firm’s thought leadership through new collateral and blog publication. Increased blog subscription readership by 45% over 3 month period.• Created new PPC and LinkedIn sponsored ad campaigns, increasing inbound lead generation by 25% month over month.• Developed strategy to penetrate new target markets in the international retail and health care industries. Acquired new client Ambry Genetics.

Consultant from 2011 to 2013. Position became full-time in 2014.Worked in both the engineering side and the tech/startup side of the firm, advancing and executing new marketing strategies to reach untapped markets in the AEC industry (2014 to 2015). Consulted, created and executed product marketing strategy for an early-stage image-sharing app, providing a mobile workspace for Architects, Engineers, and Construction teams (2011 to 2013)• Sought out and secured business partnerships with payment vendors offering gateway, subscription management, and customer service solutions.• Drafted B2B penetration strategy leveraging industry associations in the highly exclusive AEC sector to reach and pre-qualify over 600 contacts.• Installed and customized Salesforce, built out reporting capabilities and launched system training program for business and technical teams.

Designed international business development plan and lead generation strategy laying the groundwork to win global client companies Converse, SkyTV, Disney, VISA, and Levi's.• Defined initial target market – Retail & CPG corporations with >$30M in marketing spend and $400M in revenues across the East and West Coasts.• Partnered with VP Sales to research and capture contact info for 2,000+ CMOs and Marketing Directors, building a list of 600 high-value qualified leads.• Directed and managed investor/client promotional event, featuring VC firms such as Andreessen Horowitz, Greylock, Canaan Partners and Sequoia Capital.• Designed and implemented new Salesforce modules to further integrate Marketing & Sales.

Reporting to the CEO, led growth initiatives spanning Marketing, Business Development, HR, and IT at this $3M architecture and design firm. Managed 3 staff.• Uncovered and helped claim $1.2M in new business opportunities through extensive market research—an integral step in landing multi-year contracts with world-leading UCSF and Stanford hospitals and clinics.• Facilitated a deal with the 2nd largest client in firm history by taking the lead on Creative Services and Marketing. Became the in-house design resource.• Led telecom and server expansion project, handling issues linked to T1 data/voice lines, 4 servers, and desktops – saving the company ~$1K/month in consulting fees.• Consolidated HR from 5 consultants to 1 agency, saving $2K per hire/termination.• Oversaw Finance, including internal auditing – rectifying a $40,000 accounting error.