James Garvin Email & Phone Number

Greater New York City Area

• Responsible for leading the Salesforce Marketing Cloud migration for the Digital Engagement email portfolio consisting of ten journeys with 54 versions total.• Manage Digital Engagement cards trigger and retail repeater emails including those promoting paperless, FICO, and an assortment of digital and mobile usage messaging.• Developed an alternative two click enrollment experience for cards and retail paperless and marketing preferences emails in response to a legal mandate prohibiting the use of one click enrollment.• Worked regularly with CRM and other partners to effectively plan for and manage capacity support for Digital Engagement email deployments.• Managed statement channel and interstitial creative development• Responsible for end-to-end execution of digital wallet & spend marketing campaigns including PayPal, Amazon, Apple Pay, and Zelle.• Managed campaign business and data requirements for monthly programs, mobile, and other online placements targeting existing consumer card and retail bank customers.

Greater New York City Area

• Oversaw digital marketing strategy aimed at driving engagement & awareness for more than twenty card benefits.• Managed an online and offline servicing communication stream for more than twenty card benefits.• Achieved +50% increase in overall awareness of benefits by focusing on the customer experience, consumer insight data, and industry trend research.• Implemented communication approach across consumer and small business cards for new Concierge benefit.

Greater New York City Area

• Exceeded website visit forecast +62% in 2013, by identifying and managing multiple integration opportunities across the business.• Directed a "change in terms” to over 20MM customers, with twenty-seven message variations across multiple channels including email, direct mail, and statement messaging.• Managed budget and P&L for all website related expenses.• Provided SME for all loyalty and product marketing launched to drive customers to the site.• Tracked website performance, via Omniture web analytics, and reported on key performance indicators.

Greater New York City Area

• Led marketing creative development and all drive to marketing efforts to launch and grow the Card Benefits Website.• Developed below the line marketing, social media, and external media plan.• Advised on website creative and user experience

Greater New York City Area

• Finalized and evaluated newly developed website for user experience and content accuracy.• Implemented BETA testing plan to measure customer response and spend behavior resulting from marketing messages and website customer experience

Greater New York City Area

• Owned acquisition and engagement marketing for Citi Debt Protection product across multiple online channels, while simultaneously playing a key role in the development of a new website for card benefits.• Defined and managed creative business rules and customer experience for new website.• Developed a microsite for Sears co-branded debt protection product.

Greater New York City Area

• Managed telemarketing programs for the cards expansion products LOB.

Greater New York City Area

• Developed and implemented the overall sales and marketing strategy, leading to a +25% increase in sales for 2007.

Greater New York City Area

• Managed marketing partnerships with Delta Airlines, Blockbuster Video, and America Online driving new member enrollments.

Bachelor'S Degree, English

Education record