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I believe in PEOPLE and the power of COMMUNITY. A great TEAM is the most important competitive advantage any organization can have.At POWER, our mission is simple yet powerful: We fuel automotive dreams. Whether you’re behind the wheel, tinkering in the garage, or chasing down the next 200 mph thrill, we create stories, events, and videos to entertain, inspire, and connect. Cars ignite our passions, build vibrant communities, and create unforgettable moments—and we’re here to share that magic with the world.I’m focused on pushing the loud pedal every day, driving innovation, and connecting with fellow enthusiasts to deliver exceptional automotive content and experiences.I also run a tech startup called HAPPY – which delivers intelligent coaching based on behavioral science. That has been an amazing experience as well.My leadership journey wasn’t straightforward—I learned early on that real authority doesn’t come from a title. It comes from understanding your team, building trust, and fostering a culture where people thrive. That belief has shaped every company I’ve launched, every team I’ve led, and every decision I’ve made.Here’s a bit about me: • Launched four startups, including Happy, our tech coaching platform • Former Chairman of the Specialty Equipment Manufacturing Association (SEMA) • National champion in auto racing and youth football coaching • Proud husband to Melissa and dad to Bradley, Jordan, and TaylorWhen I’m not leading the team at POWER/HAPPY or spending time with my family, you’ll find me: • Coaching youth football • Chasing the next adrenaline rush behind the wheel • Diving into great books like The Hard Thing About Hard Things by Ben Horowitz and 7 Habits of Highly Effective People by Stephen CoveyI love connecting with like-minded people who share a passion for innovation, leadership, and creating incredible experiences. Whether it’s through a podcast, public speaking, or collaborating with entrepreneurs and visionaries, I’m always looking for opportunities to share ideas and solve big problems.💌 Let’s connect: james@powerautomedia.comAt my core, I believe the cornerstone of every great organization is its people. My mission has always been to create extraordinary things by unlocking the power of connection, collaboration, and passion—whether that’s in the workplace, at the racetrack, or in a garage full of wrenches and dreams.
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Chief Executive OfficerPower Automedia Aug 2006 - PresentTemecula, Ca, UsCEO of Digital Media company in the Automotive Aftermarket. -
Ceo & CofounderHappy Companies Jan 2023 - PresentTemecula, Ca, UsIn the new era of work, building effective teams is more important than ever to organizational performance. Happy enhances organizational culture, communication and manager effectiveness at scale – making your people your competitive advantage. Happy is a coaching platform that uses behavioral science & AI to build a user manual for your entire team in less than 10 minutes. -
Sema Chairman Of The BoardSpecialty Equipment Market Association (Sema) Jul 2019 - Jul 2023Diamond Bar, Ca, UsAs SEMA's Chairman of the board, I worked with the SEMA Board of Directors, provide leadership to the SEMA's CEO and SEMA Executive Management team, and helped lead the SEMA Association toward the future. SEMA is the #1 automotive aftermarket association in the world representing more than $50B of revenue. -
Chief Executive OfficerSpeedvideo Jun 2016 - Aug 2021CEO of subscription-based Live Streaming Motorsports Network. Sold to FloSports in 2021.
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Select Council Leadership, Sema Future Leader NetworkSpecialty Equipment Market Association (Sema) Jul 2009 - Jul 2011Diamond Bar, Ca, UsSelect Council Leadership, FLN/Young Executives Network (YEN) at SEMA. Responsible for helping lead the Young Executive Network/FLN within SEMA along with the select council and Chairman. -
President/FounderPromedia Publishing Llc Dec 1998 - Aug 2006Founder of event production/media business. Also I was responsible for charting the strategic direction for the company, new business development, acquisitions, financial operations, marketing including digital, print, radio, TV; and also oversaw media/publishing/content. -
EditorMotortrend Group Jan 1997 - Dec 1998El Segundo, California, UsAs an editor for the Ford Media Group within Petersen Publishing (now TEN/Discovery/Motor Trend). I planned, coordinated, and developed a wide array of content.
James Lawrence Skills
James Lawrence Education Details
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Ucla -
Harvard-Westlake School
Frequently Asked Questions about James Lawrence
What company does James Lawrence work for?
James Lawrence works for Power Automedia
What is James Lawrence's role at the current company?
James Lawrence's current role is CEO @ POWER⚡️ Automotive Media.
What is James Lawrence's email address?
James Lawrence's email address is ja****@****ema.org
What is James Lawrence's direct phone number?
James Lawrence's direct phone number is +194941*****
What schools did James Lawrence attend?
James Lawrence attended Ucla, Harvard-Westlake School.
What are some of James Lawrence's interests?
James Lawrence has interest in Online Video, New Technology, Motorsports, Digital Media, Exercise, See 1, Business Development, Cars, See Less, Video Sharing.
What skills is James Lawrence known for?
James Lawrence has skills like Digital Marketing, Online Advertising, Advertising, Marketing, Automotive, Marketing Strategy, Digital Media, New Media, Online Marketing, Product Development, New Business Development, Video.
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