Helping to build the growth in global participation of martial arts & combat sports.

Winning Group is a world leading retailer of appliances and electronics underpinned by a sophisticated logistics, distribution and last mile delivery infrastructure. Having had significant prior executive experience at the group, I was delighted to help establish the foundations of the groups launch into the New Zealand Market. Outcomes over my 6 month consultancy included:* Establishment of 6,000 sqm Distribution Facility in the Ports of Auckland* Transitional Facility (MPI) set up for DC including training and Standard Operating Procedures* Successful launch of SAP ERP/MRP* Launch of new retail website andoo.co.nz* Establishment of Winning Services 3PL business model* Acquisition and onboarding of foundational Winning Services 3PL client

Executive team member. Responsible for the development, execution and management of the technology team (IT) & group marketing strategy at the Jones Family Business group.The Jones Family business group has three core businesses- Kitchen Things, Applico and Jones Services, all specialising in major domestic appliances and providing New Zealanders with a complete offering in purchasing and maintaining premium European appliances.

Appliances Online is part of the Winning Group of companies based in Sydney Australia with distribution centers in the five capital cities. Launched in 2005, this pure-play ecommerce business grew quickly to become the largest online retailer of major domestic appliances in Australia.My responsibility was for the Appliances Online business. Leading a large team of experts from marketing through to UX, ecommerce web development, data strategy, category product managers and contact centers. This included responsibility for the development and maintenance of all technology projects. Total team size was 250+, including six direct report senior managers.During my time leading at Appliances Online we achieved some great industry recognition including:• 2016 Online Retail Industry Awards - Online Retailer of the year • 2014 Oracle World Retail Awards - Best Customer Experience• 2014 Online Retail Industry Awards Australia & NZ - Best Pure-Play Online Retailer• 2013 Online Retail Industry Awards Australia & NZ - Best Pure-Play Online Retailer

As CMO at Appliances Online I reported directly to the Winning Group CEO as part of the Senior Executive team. I had responsibility for the Appliances Online business unit P&L within the Winning Group. This included ultimate responsibility for marketing, sales & technology, and a key stakeholding in buying, inventory and logistical strategies. I led a large team of experts from acquisition marketing through to UX, ecommerce web development, data strategy, category product managers and contact centers. My total team size was 80+, including six direct report senior managers.

Compare the Market is an online financial services comparison site. Established in the United Kingdom in 2006 as part of the BGL group of companies, ComparetheMarket.com rose to become the market leader thanks, in a large part, to one of the most exceptional modern multi channel advertising strategies ever seen, combined with an exceptional online user experience. ComparetheMarket.com.au was launched in 2012 as part of an aggressive international growth strategy for the BGL Insurance Group. Australia was identified as having huge potential in the financial services price comparison space and cookie cutting the BGL groups UK comparison site business model and implementing this locally in Australia was the strategy.Initially responsible for a prototype business model and then negotiation of Compare the Market’s go-to-market strategy, including the licensing of the brand in Australia and establishing a stand alone entity. In parallel, a key accountability of this role was to recruit a team focused in the areas of digital marketing, technology and data, to build and then grow the web based business ongoing. Once the team had been established my accountability shifted more to establishing a 5 year growth plan and P&L for the business and optimising the strategy for the local market.

Responsible for the overall Appliances Online Business unit P&L and growth plan. Development, management & overall responsibility of the marketing strategy. Reporting directly to the CEO, my role was focused on scaling up the sales & marketing strategy of a rapidly growing pure-play online retail start up. Day-to-day, I recruited and lead a growing ecommerce team, including key specialist positions in areas such as - Web Development, Design, Digital Performance Media, CRM, Email, Web Analytics and SAAS implementation experts (e.g product reviews). A key area of focus was social media, which I identified as a new low cost way to raise brand awareness at the time. During my time as Marketing Director we had some great industry acknowledgments, including:• 2011 Online Retail Industry Awards Australia & NZ - Best Site Optimisation and Design• 2011 Online Retail Industry Awards Australia & NZ - Best Customer Experience• 2010 Online Retail Industry Awards Australia & NZ - Best Customer Experience• 2010 Online Retail Industry Awards Australia & NZ - Best Pureplay Online Retailer

My overall objective was to drive growth in online channels by implementing performance based online marketing strategies. Blue chip clients included, Volkswagen, ANZ Bank, NZ Lotteries, Sky Television and Pink Batts.

Provided leadership and strategic services to Westpac’s internal business partners. Was responsible for the internet business teams’ awareness of Westpac’s strategic imperatives and enterprise initiatives. Involved in the collaborative development of new online marketing strategies, including the implementation of Westpac’s foundational search engine marketing and web analytics.

Reporting at a P&L level to the Managing Director and board, my objective was to maximise growth as the business transitioned to a model more focused on ecommerce. Implemented a completely new online sales & marketing strategy, which included the recruitment of online marketing specialists, development team and online customer support crew. • Achieved an online revenue increase of 600% year on year

Reporting directly to the CEO, my role was technical sales. At the time the search engine and digital performance marketing industry was in it’s infancy in NZ. My objective was to sell ecommerce strategies spearheaded by search engine and digital performance marketing. Set up strategic service agreements with key brands such as The Warehouse, Air New Zealand, Telecom Yellow Pages, The Radio Network, Ezibuy, Torpedo7 and Tourism Holdings.

Part of a sales team focused on growing directory advertising billings (Yellow Pages), related interactive media (IYP and UBD) and search engine optimisation.

As a Yellow Pages sales representative my objective was to maximise revenue in my allocated portfolio of printed directory and interactive media advertisers.• Achieved 408% of annual revenue target • Gained 100% record in all internal company training assessments • Developed $500,000 strategy with previously $0 client • First employee to implement full colour advertisement for client • Awarded ‘Sales Person of the Year’

I started working for this niche publication in a sales capacity and eventually took a stake holding in the business as part of a strategy to target the sailing community during the lucrative America’s Cup period in New Zealand. My time running this publication helped me develop the raw skills I required for a future in media sales.