- Led the marketing team- Led the UX/UI and graphics team- Led the technical writing team- Built marketing tech stack and analytics infrastructure- Developed north-star, business & management metrics and dashboards- Developed and executed the product marketing plan, responsible for messaging, content, and product positioning- Identified market patterns and opportunities; consolidated industry trends and challenges into meaningful value-propositions- Collaborated with product management to understand the road map, releases, and new product offerings and absorb that into the overall product marketing plan- Worked with cross-functional teams to support product launches and create marketing assets including data sheets with business benefits, elevator pitches, customer presentations, use cases by persona, articles, web pages, etc.- Developed and executed automated sales, marketing and retention campaigns- Interviewed customers to understand customer needs, market dynamics, and competitive landscape to inform and influence future product development strategy- Worked with Partners to develop co-marketing relationships and materials to facilitate sales

- Increased lead generation from paid marketing by 300% while decreasing the budget by 20% for a client- Increased profitability by 250% while improving customer satisfaction by restructuring the sales and admin departments- Developed a highly personalised automated campaign with a customised scoring engine and 230 emails across 3 languages.- Developed a marketing and sales automation tool for insurance brokers- Developed and executed numerous successful outreach, retention, remarketing & sales campaigns, as well as landing pages and lead magnets- Mentored customers in-house marketing teams- Spearheaded growth and technology transformation projects- Advised businesses on technology, marketing and sales strategies- Performed tasks central to program progress, including scheduling, budgeting and accounting, and resource management----------------------------------------------------------------------------------------------------------Growfast uses technology and high impact online sales & marketing strategies to grow small to medium sized businesses cost effectively and fast.----------------------------------------------------------------------------------------------------------

Drawing on 14 years of experience in the ecommerce field, both in South Africa and internationally, I know what works and what doesn't. I have helped countless businesses (including national retailers) launch and grow their businesses online, from start-ups to multi-million rand businesses.I can add value with:- Ecommerce Strategy- Recommendation Engines- Ecommerce Implementation- Ecommerce Growth- Ecommerce Search Optimisation- Ecommerce Marketing- Ecommerce Processes and System Optimisation- Payment Processing- IntegrationEcommerce Platforms- Magento - Shopify- WooCommerce- BigCommerce - OpenCartEnterprise E-commerce Platforms- SAP Hybris- Oracle Commerce- DemandwareSearch Technologies:- Elastic Search- SolrPredictive Analytics:- Rapidmner- Scikit-Learn- Python- R Studio

----------------------------------------------------------------------------------------------------------Comalytics is a B2B ecommerce platform that aligns your sales channels and buying from your suppliers to be powerful and insightful to you, your sales team and your customers. Our customers have experienced a significant increase in order value, order frequency, and loyalty. ----------------------------------------------------------------------------------------------------------I started Comalytics to answer the needs of B2B customers. Our customers knew they needed ecommerce, but tried to make things work with a B2C system. Based on the experience with ShopDirect, I embarked on the development of a new B2B platform from the ground up to handle the unique requirements of the B2B ecommerce environment.The Comalytics B2B system was designed to streamline the ordering process between customers and suppliers. It incorporated EDI functions, a sophisticated intelligent search system, predictive order mechanisms and the ability for customers to log in and place massive orders in a matter of seconds. Tight ERP integration was at the heart of the product, and thus required the integration into a multitude of ERP systems.I brought the business from the point of concept to product launch. Initially I was very involved in gathering customers requirements and translating them into the product offering. After the launch of the product, I was responsible for developing and executing the marketing and sales strategy.Ecommerce Experience- Conversion optimization- Predictive analytics- Recommendation engines- Intelligent search- Usability / user testing- E-commerceSales & Marketing Experieince- Onboarding- Sales automation- Marketing automation- Inbound sales systems- Outbound sales systems- Customer retention

----------------------------------------------------------------------------------------------------------Credit card gateway business for B2C shopping cart software.----------------------------------------------------------------------------------------------------------EcoPay was built as a value added service to ShopDirect customers. I leveraged our customer base to establish EcoPay as a powerful streamlined payment system for small merchants.Through the development of EcoPay I was exposed to fraud management and the card acquiring business.

-----------------------------------------------------------------------------------------------------------------------------------------ShopDirect is one of South Africa’s top B2C ecommerce service providers. We have designed and launched over 1300 online stores and have helped their customers generate over R1 billion rand in revenue. Clients range from mom & pop stores to national retailers, having anywhere from 1 product to 15 million products.-----------------------------------------------------------------------------------------------------------------------------------------As the founder of ShopDirect, I built up the company from scratch on a shoe string budget to one of the top ecommerce providers in South Africa. Having started the business on my own I successfully grew the business over 12 years with a successful exit.The core of the ShopDirect offering was a scalable and optimised B2C ecommerce shopping cart platform, similar feature set to Magento and BigCommerce. I architected the platform (based on Microsoft .Net and SQL Server) to be highly scalable, being able to easily handle Millions of products and Millions of page impressions.I chose to build the business organically, starting with small customers and as we grew, our customers grew and we started attracting larger customers, to the point that we have been proud to call some of South Africa’s top national retailers our customers.I have been very involved in all aspects of the business, but more recently my focus has been on:► Ensure our team is delivering the very best advice and service to our clients.► Help drive new client acquisition and build lasting client relationships.► Meet and exceed top line revenue growth and Organic Growth on an annual and quarterly basis.► Assist in developing sales and marketing strategies along with communications to optimize ShopDirect’s position in the marketplace.

----------------------------------------------------------------------------------------------------------Assisted early stage businesses with raising capital, strategy and product development.----------------------------------------------------------------------------------------------------------As an independent consultant I worked with a variety of businesses in the retail and online gaming space.- Raising Capital, strategy and development of a 3D based online gaming platform- Developed a SMS based call back system, substantially reducing the cost of international phone calls. - Worked with a company that scanned sports betting prices across multiple online sites looking for arbitrage opportunities.- Developed and launched a B2C ecommerce business exporting gemstones from South Africa.

----------------------------------------------------------------------------------------------------------Network Associates Inc was a Nasdaq listed company which was a leader in Network Security / Support Software / Network Management Tools. The company has since restructured and is now known as McAfee.----------------------------------------------------------------------------------------------------------As the Territory Manager at Network Associates, I conducted extensive client management operations for the securing of our customer base and the generation of new business. While in this position, I successfully established and grew the South African territory.During my tenure with the company, I leveraged a broad platform of marketing channels in the promotion of new revenue streams and applied leading industry tools to meet and exceed sales quotas. In addition, I executed a variety of customer retention strategies including communications, competitor analysis, and timely follow-up activities per company action plans.

----------------------------------------------------------------------------------------------------------A computer supply and management service company, which had the agencies for a number of international software products.----------------------------------------------------------------------------------------------------------I was responsible for the sale, customisation and implementation of Help Desk software.During my time at Elexir involved in the sale implementation of internal help desk software for Vodacom and a division of Rand Merchant Bank and Microsoft South Africa.

----------------------------------------------------------------------------------------------------------A software and hardware services business, whose software division specialised in the development of Rental Management & Accounting Software.----------------------------------------------------------------------------------------------------------After leaving school I joined TCS as a junior developer, where I developed and supported rental management software and accounting software.