James Frame - has a Bachelor of Economics and has studied a wide range of areas of health including nutrition, exercise physiology and natural products. He has been working in the natural products industry for fifteen years and is a born entrepreneur, starting his first company while still at University, trading kava out of Vanuatu to Australia, the US and Europe. Since then he has set up a global supply network with operations in Australia, Vanuatu, Pakistan, France and Peru. This network includes organic and sustainable farming, industry and value adding manufacturing operations, clinical research and development of health products and distribution of natural health products across ten countries. James has a comprehensive knowledge of each area of the Global Natural Products Industry from seed to shelf. He regularly consults for other international companies on sourcing, designing and distributing natural product as well as lecturing, writing and interviewing on holistic health.He was involved in the privatization of the kava market in Vanuatu, which up until 1997 was a prescribed commodity. From 1998-2002 his company was the largest exporter of kava with exports in excess of 300 tons. The kava market experienced a significant downswing in 2002 due to health issues around kava which were later proved false however during this time they diversified into Tamanu Oil and other natural products from Vanuatu. James was also instrumental in establishing the St. John’s Wort industry in Australia in 1998, working with the departments of Agriculture and Development securing orders for over 300 tons in their first year. From 1999 to the present he has been involved in establishing NHI’s operation in Peru which includes growing, harvesting and manufacturing with a capacity of 1000 tons per annum. NHI's supply operations have now extended to include France and Pakistan where NHI's joint venture results in over ten times the amount of investment into the local community.