Svp, Director, Strategy
CurrentLead B2B Brand and Creative Strategy for Bank of America including Strategic Growth Initiatives, Global Research, Global Markets, and International.
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@tcbinc.org
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4 phones found area 217 and 212
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James Friedman is listed as SVP, Strategy | Visionary Leader | Strategic Planner | Cross-Functional Collaboration Champion | Transforming Challenges into Opportunities at Leo Burnett, based in Maplewood, New Jersey, United States. AeroLeads shows a work email signal at tcbinc.org, phone signal with area code 217, 212, and a matched LinkedIn profile for James Friedman.
James Friedman previously worked as SVP, Director, Strategy at Leo Burnett and Co-Owner at Passé Projects & Publishing. James Friedman holds Jd, Entertainment Law, Intellectual Property from Brooklyn Law School.
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As an innovative senior strategy leader, I bring a dynamic edge to fostering brand innovation and creative excellence. My career spans across crucial sectors such as technology, consumer packaged goods, luxury, healthcare, finance, and telecommunications, in both B2B and B2C contexts. My strategic expertise is rooted in a deep commitment to leveraging data and insights, driving not only brand distinctiveness but also impactful business outcomes.I am recognized for my ability to navigate and unify complex brand landscapes, resulting insubstantial industry accolades. Notably WARC’s #1 most effective campaign in2023 and have contributed to winning 16 Cannes Lions over the past three years—including twoGrand Prix, a Titanium, five Gold, five Silver, and three Bronze awards.Ex Leo Burnett, The Community, FCB NY, Droga5, JWT, Barbarian, Ogilvy NYCore Competencies:Audience Insight & Segmentation: Expert in dissecting audience data to craft targetedstrategies.Brand & Digital Strategy: Skilled in establishing compelling positions and campaigns that meet consumers where they live.Business & Competitive Strategy: Proficient in driving distinctiveness and differentiation in both brand and offering.Channel & Connections Strategy: Adept at leveraging key channels and tactics to achieve business goals.Cultural Insight & Innovation: Focused on integrating nuanced cultural intelligence and innovative perspectives on product, competitive and marketing dynamics.Research: Comprehensive experience in both qualitative and quantitative researchmethodologies.Social Media & Content Strategy: Thoughtful in crafting impactful social media and contentstrategies that resonate with diverse audiences.Thought Leadership & Writing: Recognized thought leader with a knack for articulatingvisionary ideas.I am passionate about turning rigorous thinking into engaging creative strategies that resonate withaudiences and exceed business objectives.Contact: james.friedman@gmail.com
Listed skills include Music, Creative Direction, Digital Media, Social Media, and 34 others.
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Chicago, Illinois, Us
Lead B2B Brand and Creative Strategy for Bank of America including Strategic Growth Initiatives, Global Research, Global Markets, and International.
Paris, Ile De France, Fr
Brand and Creative Strategy focused on the intersection of business and culture
Miami, Florida, Us
AgAge Multicultural Agency of the Year 2023Led brand and creative strategy across Hispanic and CSR initiatives for Verizon
Strategic gun for hire. Eager to roll up my sleeves and bring both fresh eyes and rigor to projects across brand, business, creative, digital, marketing, comms, and innovation strategy.Recent projects have included Spirits, Consumer Technology/Mobile, Home Decor, Beer, Non-Profit, Internet/Telecom, DTC, Financial Services, B2B, CPG, Luxury, and more.
Ad Age Agency of the Year: 2016Ad Age Agency A-List: 2010-2017Adweek Agency of the Year: 2012 | 2014 | 2016Cannes Lions Independent Agency of the Year: 2015 | 2016Creativity Agency of the Year: 2007 | 2011 | 2015 | 2016Fast Company World's Most Innovative Companies: 2013 | 2017
New York, Ny, Us
Brand StrategyAccount PlanningBrand ArchitectureAudience InsightsComms Planning
New York, Ny, Us
2016:Winner North American Effie's (Silver) in the Business to Business Category: US Open Sessions with James Murphy (IBM)2015:Winner North American Effie's (Gold) in the Business to Business Category: #IBMFoodTruckWinner North American Effie's (Silver) in the Internet/Telecom Category: #IBMFoodTruckWinner Media Effie's (Silver) in the Media Innovation- New Channel Creation Category: #IBMFoodTruckWinner North American Effie's (Silver) in the Corporate Reputation Category: Made With IBMWinner North American Effie's (Silver) in the Business to Business Category: Made With IBMWinner Media Effie's (Bronze) in the Media Innovation - Existing Channels Category: Made With IBMWinner Most Effective Brand (IBM) at 2015 Effie's2014:Winner 4A's Jay Chiat Strategy Award (Silver) in the Product/Service Category: #IBMFoodTruckWinner AdAge B2B Best Award in the Nontraditional/Experiential Category: #IBMFoodTruck
Brooklyn, New York, Us
Supervision of editorial and video content across owned and earned channels Creative ideation and strategy informing branded content and experiential activations on behalf of brands including Heineken, Samsung, and Smirnoff
Assisted in the development of education materials for Bar Association conferences and promoted membership in the EASL committee amongst law students in Brooklyn
Handle creative development, business development and production for a growing events marketing and pr agency based in NYC and LA
Strategic Planner/ Blogger
Secured US distribution, tour booking and press services, managed all day to day operations, liased with distribution and sales teams in the US and UK, and secured sponsorship, licensing, and live event opportunities
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James Friedman works for Leo Burnett.
James Friedman is listed as SVP, Strategy | Visionary Leader | Strategic Planner | Cross-Functional Collaboration Champion | Transforming Challenges into Opportunities at Leo Burnett.
AeroLeads has found 1 work email signal at @tcbinc.org for James Friedman at Leo Burnett.
AeroLeads has found 4 phone signal(s) with area code 217, 212 for James Friedman at Leo Burnett.
James Friedman is based in Maplewood, New Jersey, United States while working with Leo Burnett.
James Friedman has worked for Leo Burnett, Passé Projects & Publishing, The Community, Fcb New York, and Self-Employed.
You can use AeroLeads to view verified contact signals for James Friedman at Leo Burnett, including work email, phone, and LinkedIn data when available.
James Friedman holds Jd, Entertainment Law, Intellectual Property from Brooklyn Law School.
James Friedman is listed with skills including Music, Creative Direction, Digital Media, Social Media, Public Relations, Advertising, Event Management, and Marketing.
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