As an innovative senior strategy leader, I bring a dynamic edge to fostering brand innovation and creative excellence. My career spans across crucial sectors such as technology, consumer packaged goods, luxury, healthcare, finance, and telecommunications, in both B2B and B2C contexts. My strategic expertise is rooted in a deep commitment to leveraging data and insights, driving not only brand distinctiveness but also impactful business outcomes.I am recognized for my ability to navigate and unify complex brand landscapes, resulting insubstantial industry accolades. Notably WARC’s #1 most effective campaign in2023 and have contributed to winning 16 Cannes Lions over the past three years—including twoGrand Prix, a Titanium, five Gold, five Silver, and three Bronze awards.Ex Leo Burnett, The Community, FCB NY, Droga5, JWT, Barbarian, Ogilvy NYCore Competencies:Audience Insight & Segmentation: Expert in dissecting audience data to craft targetedstrategies.Brand & Digital Strategy: Skilled in establishing compelling positions and campaigns that meet consumers where they live.Business & Competitive Strategy: Proficient in driving distinctiveness and differentiation in both brand and offering.Channel & Connections Strategy: Adept at leveraging key channels and tactics to achieve business goals.Cultural Insight & Innovation: Focused on integrating nuanced cultural intelligence and innovative perspectives on product, competitive and marketing dynamics.Research: Comprehensive experience in both qualitative and quantitative researchmethodologies.Social Media & Content Strategy: Thoughtful in crafting impactful social media and contentstrategies that resonate with diverse audiences.Thought Leadership & Writing: Recognized thought leader with a knack for articulatingvisionary ideas.I am passionate about turning rigorous thinking into engaging creative strategies that resonate withaudiences and exceed business objectives.Contact: james.friedman@gmail.com