RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Changing the way we interact with content and top ideas on the internet

I work with high-growth SaaS, technology, and healthcare clients to create a content strategy and execute it on their behalf. This includes everything from blog posts, ghostwritten executive essays, ebooks, guides, social media, and more. I partner with clients to understand their business goals and tailor the content strategy to those unique needs, whether it's driving leads, growing awareness, or better enabling sales teams. Clients include: Patient Pop, a healthcare marketing platform; Uniken, a mobile identity and security platform; CareCloud, a healthcare care coordination and patient experience platform; O'Reilly Media, a leader in enterprise technology publishing; Workato, an intelligent automation platform; and HealthEdge, a healthcare insurance technology platform.

Brought on to help a bootstrapped startup grow their brand and awareness via content. Increased pipeline velocity and closed won opportunities by focusing on creating a strategic narrative, a more efficient inbound routing and qualifying process, and launched a podcast initiative. All of this helped the company exit for 15x ARR in just 8 months.

This was an opportunity too good to pass up. I had the chance to build a B2B content marketing program from scratch in an industry -- craft beer -- that I was immensely passionate about, and for a brand that I truly loved. I also had the chance to think beyond content by stretching myself professionally as a marketer, not just a content person. Sadly, due to a shift in company strategy heading into 2019 it was determined that they no longer needed a B2B marketing program. But, what a fantastic seven months it was! In that short time, I helped Lord Hobo Brewing Co.: + Create a content marketing program for retail & distribution customers via blog posts, monthly marketing newsletters, direct mail campaigns, and product and sales enablement materials. + Produced a newsletters that consistently had 40% - 50% open rates and approximately 15% click through rates; and direct mail campaigns that produced an email response rate of 10% - 12%. + Built a marketing list from zero contacts to 1800 in six months.+ Implemented Hubspot CRM to manage marketing contacts and activities. + Was invited to speak on a B2B marketing panel at LeadsCon Marketing Conference and create a virtual webinar for Chief Marketer on building a B2B marketing program for a brewery.

Responsible for audience development for athenaInsight, which means aligning segment marketing teams, sales, product marketing, and social to ensure visibility across editorial and marketing teams. Use analytics to develop the right paid media and social channel strategy against team KPIs. Former managing editor for athenaInsight and enterprise content strategist.

Managing editor of athenahealth's Health Leadership Forum blog, event, and social program. Responsible for developing content strategy to attract C-Suite executives at healthcare's largest care delivery systems. Developed 5-7 articles per month on a range of healthcare topics, including technology, policy, clinical and financial performance, population health, and economics. Developed content -- pre, during, and post event -- for more than a dozen events per year, including our Leadership Institute and Executive Roundtable events. Wrote 25 RFPs working with product and sales team to ensure messaging was aligned to company vision for largest and most complex prospect deals. Lead content strategy for enterprise marketing client co-marketing deals.

Oversee voice, content, copy editing, layout, design, advertising and marketing.Write and aggregate dozens of stories and links per day on various entertainment, culture and liberal arts 2.0 topics.Manage content via Wordpress, as well as copy editing, layout, design, advertising and marketing.Manage a staff of rotating contributors, editing their stories and laying them out for publication.Promote content on social media via Facebook, Twitter, Pinterest, Fark, and Reddit.

• Write three new stories per week focusing upon the consumerization of IT, the cloud, end user computing, desktop virtualization, and software-as-a-service. Most stories average 800 words.• Contribute blog posts to BrianMadden.com and guest host the Consumerization Nation Podcast.• Promote stories, develop relationships with sources, and build my brand across multiple social media platforms, including Twitter and Facebook.• Provide technology vendor conference coverage three to four times per year.• Awarded the 2011 first quarter all-star award for the Datacenter and Virtualization Media Group.

Designed and built Root Cellar Productions' website, formulated its social media and brand outreach strategy, crafted press releases for traditional newspapers and online publications.

• Produce approximately ten 300 to 1000-word stories per day covering the news, politics and culture stories of the day. • Edit stories from interns and freelancers and format them for publication.

Oversaw the transition of company letters from a PC-based environment to a web-based one, testing the user-interface, and ensuring the accuracy of all letters before providing sign-off approval.Rewrote procedure, policy and job-aid manuals, created department and job flowcharts, and crafted a separation of duties matrix during the IBM Transition in 2010. Employee of the Month: March, June, and November of 2009

Feb. 2008 Freelance* Covered arts events in the Vancouver community Patriot Ledger Newspaper; Wrote four to five stories per week on various topics, including: music, literature, movies, local profiles, religion, food, theater and nightlife.* Provided spot news coverage of town meetings, localized national stories and various assignments. * Compiled the Ledger Books best seller list, concert tickets announcement, restaurant review briefs and home briefs; copy-edited the comics and kids sections; pulled Dear Abby and horoscopes off the wire for layout.

Wrote radio news copy for the morning update and extended news programs. * Wrote and recorded a 2-minute sports package for the Sports Sunday show and performed statistical research.