James White Email & Phone Number

New York City Metropolitan Area

As executive director, I lead the business operations for the Baffler magazine. I manage a small team that handles digital publishing, marketing, circulation, legal compliance, donor development, and bookkeeping. I prepare financial models and reports, and I use this data to inform our annual budget. I oversee auditing and tax returns. I’m responsible to.

Los Angeles Metropolitan Area

I managed a small digital agency producing WordPress websites in the arts and media. Among my projects:— Burnaway magazine in Atlanta, GA— LPE Project in New Haven, CT— Los Angeleno magazine in Los Angeles, CA— Uncover LA magazine in Los Angeles, CA— The Raven magazine in Baltimore, MD

Greater New York City Area

As a content manager and web developer for the Baffler I handled a number of responsibilities relating to our web presence across social media, email, and our web infrastructure. I developed several WordPress sites from the ground up, using a stack with Roots Sage, Composer, Tailwind and Github actions. I led efforts to increase the frequency of our online.

I’ve worked with numerous small businesses, authors, interior designers, non-profit organizations, and startups. I provided comprehensive web presence audits, and strategic direction for marketing within owned and earned digital channels. Among my clients: Random House, Mark Bittman, Charles Duhigg, Uncommon Schools, Karen Slaughter, Jodi Picoult, Glenn.

Brooklyn, New York

• Craft digital brand and campaign level strategies for clients including Amtrak, Colgate, Ford and the US Marines.
• Establish campaign KPIs and report on measures of success and optimization.
• Produce, maintain and edit a series of Wordpress sites featuring 30 long-form, original pieces of editorial content each quarter. Recruit and manage approximately 40 bloggers and oversee $200,000 in yearly digital media.
• Contribute insight on the digital behavior of cultural groups.
• Author internal and client-facing digital strategy briefs and POVs.
• Advocate for the gospel of digital, find opportunities to integrate SEO, UX, content marketing, social and web development with UWG processes.

Brooklyn, New York

• Audit existing bestselling authors' web presences ahead of major book launches.
• Prepare strategic recommendations encompassing social media marketing, SEO, user experience and email newsletters.
• Work alongside development teams to ensure Wordpress websites and landing pages are consistent with best practices.
• Collaborate with authors and in-house marketing teams to build digital ties to ongoing campaigns.
• Migrate, prepare and deploy search optimized blog posts, book descriptions and fan content.
• Create calendars for social media, email newsletters and blog posts.

• Cultivate web presence across social and search channels, maintain AdWords advertising, author content and grow email subscribers.
• Manage and hire in-house staff and outside contractors to assist with design, content and web development.
• Train customer service representatives in email and social media best practices.

New York, New York

• Analyze, maintain and create PPC campaigns across Google and MSN/Yahoo!
• Plan information architecture and content strategy during the redesign of an ecommerce site with over 400,000 SKUs.
• Serve as contact person for PR inquires.
• Hire interns and full-time staff. Team increased backlinks by 40 percent, blog traffic by 100 percent, and social media following by 140 percent.

• Quickly adapt to foreign business culture to provide high-quality customer support.
• Negotiate with vendors to supply products and inform purchasing team.
• Work with developers and marketing team to search-optimize product descriptions.

• Produce crisp, lean hard news pieces on deadline.
• Provide coverage of high-profile court cases and developing news for immediate web publication.
• Work closely with business section and consumer protection columnist to research and produce extensive story about fraudulent aftermarket auto warranties.
• Effectively use investigative techniques to trace voting records and corporate financial structures.
• Attend daily editorial meetings and offer input.

• Write sensitive, in-depth local features; serve as dedicated reporter to three towns.
• Observe and report local elections and town hall meetings.
• Add depth and insight to stories through interviewing residents, town government and police officials; cultivate sources.
• Proofread page sheets prior to printing.

• Establish start-up business that modified over 60 import cars in first year of operation.
• Plan work schedules, communicate with customers and file legal paperwork.
• Promote business through early social media channels, resulting in expansion from $2,500 to $15,000 in monthly revenues.
• Develop and maintain original company web site.

Web Development, Ruby, Javascript

Activities and Societies: WDI Feb 23 Cohort

Ba, English, Journalism

Activities and Societies: Graduated with Honors Editor, Daily Campus Officer, UConn Car Club