James Cuff

James Cuff Email and Phone Number

Country Director, Australia @ Analogue April CIC
Sydney, NSW, AU
James Cuff's Location
Sydney, New South Wales, Australia, Australia
James Cuff's Contact Details
About James Cuff

As a marketing and business development leader with over 20 years of global experience, I've had the privilege of working across agency, consultancy, and in-house roles. My passion for creative problem-solving, combined with a deep understanding of marketing strategy and a healthy dose of determination, has allowed me to lead cross-functional teams to deliver outstanding results. I thrive in dynamic environments, whether with established global businesses or innovative startups, where my love for collaboration, curiosity, and commitment to success can shine. Having lived and worked in Sydney, New York, and beyond, I bring a diverse perspective to everything I do—and a couple of good stories along the way.Having recently moved back to Sydney, I'm beyond excited to discover my next challenge.

James Cuff's Current Company Details
Analogue April CIC

Analogue April Cic

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Country Director, Australia
Sydney, NSW, AU
Website:
analogueapril.com
Employees:
2
James Cuff Work Experience Details
  • Analogue April Cic
    Country Director, Australia
    Analogue April Cic
    Sydney, Nsw, Au
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  • Career Break
    Relocation
    Career Break Jun 2024 - Present
    Excited to return to Sydney and apply my global experience to the best Australia has to offer.
  • Volato
    Vp Marketing And Business Development
    Volato Apr 2021 - May 2024
    Atlanta, Ga, Us
    Employee number 12 at the fastest growing private aviation company in the USA. Established a unique brand, developed lead generation for UHNW audience, built marketing team, launched products, events and partnerships programs. Part of the Commercial Team that helped grow the company to over 300 employees and facilitated a public listing in less than three years.
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  • Darwin Brands
    Founder & Ceo Of Darwin Cannabis Brand
    Darwin Brands May 2020 - Apr 2021
    Led development of Darwin’s cannabis products and brand at Arizona Natural Selections for a medical market. Following the acquisition of the group of companies by Harvest House of Cannabis, purchased the Darwin brand from Harvest, retooling it for reentry into Arizona’s new recreational use market.
  • Darwin Marketing
    Marketing Consultant
    Darwin Marketing Mar 2020 - Jul 2020
    Following the acquisition of Arizona Natural Selections by Harvest House of Cannabis (and subsequently by Trulieve), led the development of Harvest's 420 marketing campaign and 2021 national marketing campaign.With Lavidge Agency (https://www.lavidge.com) pitched and won Arizona Dispensary Association’s RFP to educate the state on the benefits of legal cannabis’ tax revenues.
  • Arizona Natural Selections And Darwin Brands
    Chief Marketing Officer
    Arizona Natural Selections And Darwin Brands Jun 2016 - Feb 2020
    During sabbatical was presented the opportunity of a lifetime; a front row seat to the United States’ burgeoning cannabis industry. As CMO for Arizona Natural Selections -a business that included three dispensaries, two cultivation facilities and manufacturing- developed products, built brands, spoke on panels, emceed state industry events, and saw the business through an integration and acquisition.
  • Career Break
    Gap Year
    Career Break Jul 2015 - Jun 2016
    Global adventure across Europe, North Africa, Asia, Central America, North America, Caribbean, and the Bahamas.
  • Laird + Partners
    Senior Global Account Director
    Laird + Partners Mar 2013 - Jun 2015
    New York, Ny, Us
    Tommy Hilfiger- Develop global communications for the iconic global fashion brand Tommy Hilfiger- Oversee global brand repositioning for core businessesBelstaff- Develop global advertising campaigns
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  • Jwt
    Account Director
    Jwt May 2006 - Mar 2013
    New York, Ny, Us
    Macy’s and 'A Diamond is Forever' Macy's- Produce key brand campaigns: TV, brand mobile platforms, AR, complex print, live streaming.- Oversee highly complex and political TV production, seeking buy-in and approval from Macy’s and their ‘business partners’; the celebrity designers and brands that appear in the campaign, each with their own deliverables and guidelines.- Develop seasonal platform ideas then direct sell-through and execution across Macy’s divisions including digital, in-store, print, promotions and events to ensure quality and integrity of ideas.De Beers ‘A Diamond is Forever’- Manage “A Diamond is Forever” advertising campaign, tasked with growing the diamond category across the United States.- Oversee advertising for the overall category and three key brands 'Journey, 'Past, Present, Future' and 'Right Hand Ring'.- Develop marketing strategies and integrated advertising campaigns with internal marketing, PR, research and trade teams to uphold and maintain brand standards for the ultimate luxury brand.
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  • Bmf
    Account Director
    Bmf Sep 2002 - Mar 2006
    Sydney, Nsw, Au
    Develop fully integrated, national advertising campaigns for several of Australia's top beer brands:- XXXX Gold: Australia's largest beer brand - Tooheys Extra Dry: Australia’s most cutting edge beer brand, targeted at 18 to 24 y.o. youth market- XXXX Bitter: One of Australia’s most iconic brandsResponsible for every consumer touch point including TV, online, print, radio, outdoor, packaging, sales promotions, viral, experiential, ambient and sponsorship.
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  • Ddb Sydney
    Account Manager
    Ddb Sydney May 2001 - Aug 2002
    Ultimo, Nsw, Au
    Develop above the line communications including TV, print, radio and online.AUSTAR- Australia’s second largest cable TV provider, which also provides internet and mobile servicesHasbro- Global toy manufacturer
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  • Spark Brand Communications
    Account Manager
    Spark Brand Communications Jan 1999 - Apr 2001
    Southcorp Wines- Below the line communications developing sales promotions, direct marketing and merchandizing.

James Cuff Skills

Advertising Integrated Marketing Marketing Strategy Digital Marketing Relationship Marketing Digital Strategy Brand Development Interactive Marketing Public Relations Management Interactive Advertising Mobile Marketing Creative Direction Outdoor Advertising Television Creative Strategy Social Media Marketing Cause Marketing Celebrity Management Internal Marketing Internal Communications Social Media Live Streaming Retail Marketing Marketing Communications

James Cuff Education Details

  • Macquarie University
    Macquarie University
    Economics/ Marketing
  • Sydney Boys High School
    Sydney Boys High School

Frequently Asked Questions about James Cuff

What company does James Cuff work for?

James Cuff works for Analogue April Cic

What is James Cuff's role at the current company?

James Cuff's current role is Country Director, Australia.

What is James Cuff's email address?

James Cuff's email address is ja****@****ing.com

What is James Cuff's direct phone number?

James Cuff's direct phone number is +121247*****

What schools did James Cuff attend?

James Cuff attended Macquarie University, Sydney Boys High School.

What skills is James Cuff known for?

James Cuff has skills like Advertising, Integrated Marketing, Marketing Strategy, Digital Marketing, Relationship Marketing, Digital Strategy, Brand Development, Interactive Marketing, Public Relations, Management, Interactive Advertising, Mobile Marketing.

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