Jim Gerace Email and Phone Number
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Jim Gerace personal email
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Proven success leading organizations to improve marketing performance and contribution. Strategic partner and dedicated leader with expertise in all marketing disciplines. Earned reputation for making substantive changes to ensure Marketing was optimally positioned to meet Business needs. Areas of expertise:• Team leadership – Engagement, mentorship, skill building• Digital Marketing• Event Marketing• Marketing Analytics• Marketing Operations• Brand and Product MarketingKey accomplishments:► GROW MARKETING CONTRIBUTION: Consistently developed and implemented marketing campaigns that drove measurable increases in lead volumes and conversion to revenue. In most recent role generated a 23% yty increase in Marketing Qualified Leads (MQLs). ► LEAD ORGANIZATIONAL CHANGE: Created and implemented a new IBM Marketing organizational model in North America across all disciplines to better align marketing resources and skills with business and market needs. Employee engagement scores improved 12% after the changes were implemented along with overwhelmingly positive feedback from business leaders. The organizational model has since been adopted across all IBM Geographies. ► STRENGTHEN TEAM PERFORMANCE: Created and implemented multiple skill building programs for IBM Marketers. Personally delivered education programs touching >1,000 Marketers on topics such as digital marketing, event marketing, product marketing and campaign management.Available for consulting engagements as well as full time opportunities, you can contact me directly at jimger@comcast.net
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Adjunct Professor Of MarketingEndicott CollegeLynnfield, Ma, Us
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Adjunct Professor Of MarketingEndicott College Sep 2021 - PresentBeverly, Massachusetts, UsTeach undergraduate Marketing students in advanced topics such as Digital Marketing and Brand Management. Lesson plans incorporate a mix of classroom and workshop learning techniques, including providing students with practical, hands-on experience in the MarTech platforms widely used by marketers today.
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Adjunct Professor Of MarketingMerrimack College Jan 2021 - PresentNorth Andover, Ma, UsTeach undergraduate Business Administration majors in Marketing principles. Successfully leverage a hybrid approach combining in-class and remote (Zoom) learning. Incorporate interactive and experiential learning techniques as well as my own experiences to augment textbook content and drive student engagement. Very strong student evaluation scores and feedback on class content, flow and teaching style. -
Vice President, Performance MarketingIbm Jul 2016 - Jun 2020Armonk, New York, Ny, UsExecutive leader of digital, events, analytics and campaign disciplines for $35B+ North America geography across all IBM Business Units. Recruited, hired and trained a large team of highly skilled Marketers as well as owning multiple agency relationships to deliver Marketing Qualified Leads (MQLs) for IBM Sellers and Business Partners. -
Vice President, Global Demand GenerationIbm Mar 2013 - Jul 2016Armonk, New York, Ny, UsLed Demand Generation function for IBM across all Business Units and Geographies. Responsible for setting the corporate strategy, performance, priorities and framework for IBM demand generation across a global community. Created and deployed new data driven Marketing capabilities and techniques to all IBM Marketers globally.
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Vice President, Marketing ProgramsIbm Jan 2012 - Mar 2013Armonk, New York, Ny, UsDeveloped and implemented client engagement strategy and tactics for $20B+ Global Business Services (GBS) unit. Drove pipeline through unique experiences using an integrated mix of digital, social, events and thought leadership activities. Partnered with IBM Sellers and used customer analytics to optimize the mix of experiences aligned to the buyer journey.
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Director, Industry Solutions Marketing ProgramsIbm Apr 2009 - Jan 2012Armonk, New York, Ny, UsManaged team of seventeen demand generation marketers to drive leads and revenue for cross-IBM Industry focused solutions. Leveraged an integrated, multi-touch mix of FTF, digital, social media and tele activities to reach Marketing Program revenue targets of >$2B.
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Director, Integrated Marketing CommunicationsIbm Apr 2008 - Apr 2009Armonk, New York, Ny, UsManaged staff of twenty-one to plan, create and execute all elements of the marketing mix for WW IBM Industry Marketing and Global Business Services division using Advertising, Events and Interactive tactics.
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Manager, Software Demand GenerationIbm Aug 1996 - Apr 2008Armonk, New York, Ny, UsVarious worldwide and geography focused roles, driving demand for IBM Software. Transformed print catalog into online e-commerce site, increasing revenue and reach.
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Manager, Direct Marketing And Marketing ServicesSoftware Developer'S Company Feb 1993 - Jul 1996Developed vendor sponsored print and electronic marketing programs. Managed group of four sales and support people. Extensive experience in reseller channel marketing through direct contact with leading software manufacturers including Microsoft, Oracle, Powersoft, and IBM.
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Direct Mail Marketing ManagerBoston University Nov 1991 - Dec 1992Boston, Ma, UsManaged all aspects of Direct Mail programs to attract attendees and exhibitors for conferences, seminars and on-site training programs. -
Regional Sales ManagerCmg Information Services Oct 1988 - Nov 1991Marketed direct marketing services for large provider of database marketing, mailing lists, list brokerage, list management, and data processing services for direct mailers.
Jim Gerace Skills
Jim Gerace Education Details
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Merrimack CollegeMarketing -
Bentley University - Mccallum Graduate School Of BusinessGeneral
Frequently Asked Questions about Jim Gerace
What company does Jim Gerace work for?
Jim Gerace works for Endicott College
What is Jim Gerace's role at the current company?
Jim Gerace's current role is Adjunct Professor of Marketing.
What is Jim Gerace's email address?
Jim Gerace's email address is ja****@****ibm.com
What is Jim Gerace's direct phone number?
Jim Gerace's direct phone number is +178124*****
What schools did Jim Gerace attend?
Jim Gerace attended Merrimack College, Bentley University - Mccallum Graduate School Of Business.
What skills is Jim Gerace known for?
Jim Gerace has skills like Demand Generation, Marketing, Go To Market Strategy, Sales Enablement, Management, Strategic Partnerships, Sales, Lead Generation, Multi Channel Marketing, Strategy, Management Consulting, Program Management.
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