As part of the senior leadership team at Punch Pubs & Co I lead a small team of in-house subject matter experts and external agencies. We work cross-functionally to deliver digital products and services to Punch teams, our publicans and their consumers in the B2B, B2B2C and B2C spaces.Delivered projects:I am responsible for the digital strategy, direction and delivery of projects across the business including:• Punch Buying Club - Award winning B2B e-commerce, customer communication and business support tool. Punch Buying Club has the highest penetration of any of our peers with regards to usage. As of April 2020 96% of our customers are registered and over 80% ordering regularly via the online channel.• Order Management System - Internal web based telephone account management, order capture and credit control system used by our business support centre. • Order and Pay at Table mobile optimised web app• Test & Trace system for tracking of pub customers during the pandemic. • PunchPubs redesign of corporate website• Live chat/chatbot integration into our corporate site for customer service and marketing applications.• Online reservations implementation. • Business listing and citations management.• Food Allergens - Online ‘live’ food allergen information for our pub menusDay to day responsibility for: 
• Day to day tactical delivery of anything in the digital space• Team management and leadership• Management of the digital budget.• Circa 500 B2C websites• Industry leading B2B e-commerce site the Punch Buying Club• Internal Order Management System• GDPR compliance across web properties• Social Media planning • Email Marketing - engagement rates averaging 89%

Interim title due to change in structures and reporting lines within Punch.

Responsible for the complete user experience and design of the Punch Buying Club, an award winning B2B ecommerce and customer communication portal. Within this sizeable remit I am also responsible for the day to day running of the site. Our small but perfectly formed team includes marketing, content, editorial and product merchandising functions.The Punch Buying Club now transacts well in excess of £200 million (per year) and has been shortlisted for multiple industry awards including Econsultancy Innovation and Retail Systems 'best use of technology' awards and in March of 2014 the Punch Buying Club won 'Best Business Initiative' at the prestigious Publican Awards - the biggest awards event in the pub industry. I have recently been responsible for successfully delivering a new responsive e-commerce customer experience design and re-platform, a web based telephone account management, order capture and credit control system, future digital strategy and a bespoke search, personalisation & merchandising application.

Creative/Marketing Team Manager - Leading a team of ten in-house creatives I was responsible for the creation (concept, direction, design and production) of all of Jigsaw's cross channel (digital and print) marketing collateral. During this time Jigsaw Systems Ltd (now Jigsaw24) was the largest UK reseller of professional Apple technology (beating even Apple UK), the largest UK reseller of Adobe products and Microsoft's leading Mac platform reseller. This was at a time when Jigsaw were breaking into new verticle markets for Broadcast Video and Audio production, Education and 3D/CAD.

Manager of the advertising design team (around 15 staff), responsible for the design and output of all of the Derby Daily Telegraphs advertising, including sister publications Derby Express and Derbyshire Today. Dealt with multiple stakeholders and technical considerations to ensure twice-daily press deadlines where consistently met and the quality products required by our advertisers maintained. Awarded manager of the year in 1999 at the annual company awards ceremony.