• Have worked on a number of press-release campaigns and thought-leadership articles for leading magazines for brands including, but not limited to: United Franchise Group, Signarama, VentureX, Office Evolution, The Great Greek American Grill, Graze Craze, NutraScience Labs, and Twinlab. Worked on articles for Entrepreneur, Forbes and Fast Company

Working for the agency’s clients, such as Bracco Diagnostics, Integra/Codman, etc., deliverables have included: • Social media posts and LinkedIn ad campaigns• Automated chat (chatbot) algorithm wireframing and scripting (later dug into back end of chatbot Q&As to gauge trends and organize responses into categories for client follow-up); blog articles• Constant Contact eblasts• Digital banners (copy)• Digital and print signage for conferences• Video storyboarding and scripting• Copy for new websites and intranet web pages for clients• Product medical-office office posters for Integra/Codman• Bracco’s “Navigating Reimbursement” e-mail drip campaign and copywriting on a number of other successful Bracco email campaigns

• Serve as writer and editorial contractor for companies and agencies, for which I produce such content as social media posts, blog articles, op-eds, PowerPoint slide decks, branded and unbranded email drip campaigns, digital banners (copy), digital and print signage for conferences, iPad app copy, automated chat (chatbot) scripting, video scripting, white papers, product 1-sheets, market analyses, content strategy, corporate messaging, and managing the work of other writers.• Aid natural products industry clients in product development, FDA-compliant structure-function claims, label content and development, marketing and promo copy, and regulatory matters.• Write regular articles for industry trade publications, including Food & Beverage Insider, Nutraceuticals World, Nutrition Industry Executive and Vitamin Retailer magazines.• Manage LinkedIn ad campaigns; have managed Facebook campaigns.• Ghost-write thought leadership articles for Entrepreneur, Fast Company and Forbes.

Delray Beach, FL; April 2023–Present• Have worked on a number of press-release campaigns and thought-leadership articles for a variety of AMS clients, including Total Health medical conferencing, working with such publications as VoyageMIA, Authority Magazine/Medium, Healthcare Transformers and Forbes.

• Wrote consumer health articles for paid and free newsletters, including Confidential Cures, Doctor’s House Call, Ageless Beauty Secrets and Anti-Aging Confidential for Women. Supervised all aspects of editorial department, working closely with a team of writers and editors.• Developed the "Dr. Sears’ 30-Day Rejuvenation Protocol Brain Health Lifestyle Self- Assessment" that was used by patients of the Sears Institute for Anti-Aging Medicine to determine which specific dietary changes could support cognitive health.

• As the in-house creative agency Content Manager for medical-device company, Becton Dickinson (BD), co-developed BD’s editorial “house style,” and ensured that all print and digital materials were style-compliant, brand-compliant and campaign- compliant.• Helped launch and create the messaging around an internal AI (artificial intelligence) troubleshooting program called Amelia.• Served as global copy lead, checking the work of outside writers and internal proofreaders.• Strategized on health and public-health messaging for internal initiatives and global external awareness campaigns.• Served as content lead on high-visibility campaigns and projects for BD, including the “Difference of One” umbrella ad campaign and the corporate “HEOR look book,” called Health Economics and Outcomes Research: Driving Awareness to Adoption.• Developed and edited audience-specific messaging and content for BD’s corporate, segment and product campaigns, including PowerPoint decks, interactive slide decks, brand reviews, video scripts, ads, e-mail blast copy, digital apps and tools, print collateral, and landing page copy.• Developed content for BD’s corporate intranet, Maxwell.

• As Editor of the Journal of Drugs in Dermatology (JDD), I managed editorial and production for the journal, in addition to work on the Skin of Color conference series, clinical pearls, supplement issues and CME content.• Created and launched the award-winning DermMatters blog, which was HONcode Certified by the Health on the Net Foundation.• Earned three blogging honors in 2010: “One of the Best Dermatology Blogs” (Plastic Surgery Practice), “Top 6 Dermatology Blogs” (Dr. Bertalan Mesko, Webicina.com), and the HAL Medical Blog Award for “Must-Read Blog in Health & Medicine.”• Led journal efforts to receive its first-ever Impact Factor Ranking through Thomson Reuters in 2011.

• Directed global corporate communications strategy and public relations.• Increased frequency of endemic trade and consumer media exposure.• Served as corporate spokesperson and guest-lecturer at events, including company’s first consumer health show exhibit at the 2008 ALIVE! Expo in Atlanta. • Co-conducted retailer training sessions in select cities to support the brand-new Nutrigenomix line.

• As group Editorial Director, directed editorial, art and production for three leading B2B natural industry magazines: Vitamin Retailer, Nutrition Industry Executive and Organic Products Retailer magazines.• Managed editorial, art and production teams.• Established robust digital online presences for each, overseeing launch of magazines’ e-newsletters.• Represented the magazine at industry trade shows, including Natural Products Expo East/West and SupplySide East/West.

• Served as this nutritional biotechnology company’s primary writer for consumer-facing and industry-facing content, including microsites, website copy, op-eds, consumer and trade articles, Q&As, product label copy, brochures, press releases and white papers.• Managed national and international regulatory submissions, including 403(r)(6) structure-function claim submissions, Certificates of Free Sale submissions, trade-related safety dossier submissions to the European Food Safety Authority (EFSA) and 21 EU member states for chromium picolinate (CrPic) and zinc picolinate, a Qualified Health Claim submission to the FDA for CrPic, a safety and efficacy submission to Health Canada for CrPic, and an NDI submission to the FDA for arginine-silicate-inositol (in collaboration with regulatory firm, Cantox).• Helped spearhead a GRAS (Generally Recognized As Safe) self-affirmation expert panel and consensus document with regulatory firm, ENVIRON, that was submitted to the FDA.• Served as chair of the Association of Official Agricultural Chemists (AOAC) Chromium Picolinate and Hexavalent Chromium Method Validation Working Group.• Directed industry relations and worked with reporters and opinion leaders to promote positive coverage and correct misinformation. • Engaged U.S. Senators and Representatives via legislative advocacy.• Co-developed a test project, “Cure Diabetes in a Small Town,” aimed at helping people in Roane County, Virginia. Met with legislators of key Congressional oversight committees and caucus leadership, including the House Committee on Veterans Affairs and the Congressional Black Caucus (CBC) Health Braintrust.• Served as a Council for Responsible Nutrition (CRN) industry NGO representative attached to the U.S. delegation to the United Nations’ FAO/WHO Codex Alimentarius Commission (food-trade/food-security meeting) in Paris and Rome in 2005. Addressed the assembly in Paris that same year.

• Transformed niche consumer magazine into an award-winning publication with a readership of 1.2 million consumers.• Supervised editorial, production and art staff, in addition to outside vendors.• Executed strategies that improved advertising sales, circulation and market position.• Developed content-licensing deals.• Won nine editorial GAMMA Awards from the University of Georgia School of Journalism (1996–2001).• Represented the magazine at the 2001 China International Conference on Traditional Eating Patterns in Beijing, China.• Represented magazine on multiple FOX-TV “Good Day NY” appearances and in radio and speaking engagements.

• Managed two top-tier international medical journals for Cahners (later Reed Elsevier/Excerpta Medica). • Supervised a team of copy editors and proofreaders (Quality Control).• Managed the work of editorial staff.• Conducted complex online editing under strict house guidelines.• Wrote table-of-contents article summaries for every issue of each journal.• Represented the American Journal of Surgery at the 1993 ACS Clinical Congress, in San Francisco.