James Gough-Tunbridge Email & Phone Number

Brighton, United Kingdom

• Digital development and BAU management of B2C and B2B websites• Customer experience and user journey across the digital estate and project/change delivery• Compile build requirements, User Acceptance Criteria, solution design and process flows• Delivery of the entire UX/UI design process including scamps, wireframes, prototypes and build ready UI• Construct detailed personas and conduct user research and testing to understand audiences and refine designs• Planning and… Show more • Digital development and BAU management of B2C and B2B websites• Customer experience and user journey across the digital estate and project/change delivery• Compile build requirements, User Acceptance Criteria, solution design and process flows• Delivery of the entire UX/UI design process including scamps, wireframes, prototypes and build ready UI• Construct detailed personas and conduct user research and testing to understand audiences and refine designs• Planning and execution of the strategic digital roadmap against commercial objectives• Ensure the balance between commercialisation, compliance and risk appetite is met• Conversion rate optimisation across digital estate, through data analysis and MV testing• Digital sprint planning, triage and management with IT Digital Development team• Work with IT digital/external agencies to ensure tracking and MI is correctly implemented across the site• Management of the digital budget (£500k+)• Motivate, grow and support the Performance & Optimisation team• Liaison between different business units to develop new tools and functionality across website Show less

Brighton, United Kingdom

Commercial and marketing strategyCustomer acquisition, engagement and retentionPPC, Programmatic Display, Social, Video and Organic SearchManagement of budgets £500k+UX/UI development across website portfolioManagement of external digital agenciesEmail campaign managementWebsite redesign and ongoing test and learn

Brighton, United Kingdom

Strategic planning and budgeting of all marketing activities within the Apex GroupPromotion of over 150 auctions per year through a variety of online and offline channelsDrive successful email campaigns to a database of nearly 250,000 contactsUX/UI design across the website portfolioAd-hoc design for print, exhibitions and eventsManage the design and development of new websitesCopywriting for trade press, PR and webGoogle AdWords Content marketing for the Apex… Show more Strategic planning and budgeting of all marketing activities within the Apex GroupPromotion of over 150 auctions per year through a variety of online and offline channelsDrive successful email campaigns to a database of nearly 250,000 contactsUX/UI design across the website portfolioAd-hoc design for print, exhibitions and eventsManage the design and development of new websitesCopywriting for trade press, PR and webGoogle AdWords Content marketing for the Apex Group websitesAnalysis and reporting of the marketing and business KPIsManagement and development of the marketing team Show less

Shoreham, United Kingdom

Project manage the development, maintenance and running of the Pyroban websites portfolio including design, structure, copywriting and SEODesign & manage the offline marketing for the Pyroban product range for both sales rep and customer useOrganise exhibitions and corporate eventsCopywriting for internal publications and creative content for product focussed web, advertisements, press releases, email, SEO and print Work with the product development team on new products… Show more Project manage the development, maintenance and running of the Pyroban websites portfolio including design, structure, copywriting and SEODesign & manage the offline marketing for the Pyroban product range for both sales rep and customer useOrganise exhibitions and corporate eventsCopywriting for internal publications and creative content for product focussed web, advertisements, press releases, email, SEO and print Work with the product development team on new products, strategies and marketing initiativesDesign, send and analyse email communications to customersProduct design and brandingPhotography of new products Brand developmentMaintenance of the image library and online SharePointStrategic planning and budgeting of all marketing activities Show less

I managed the marketing for a £55m account, dealing with both B2B and B2C marketing and other collateral.Coordinated the production of marketing to over 20,000 customersLiaised with design agencies, print and mail houses to create impactful adverts to agreed budgets and deadlinesDesigned and maintained regular communication out to a Sales Team of over 100Increased marketing revenue from over 250 external suppliers across 40 categoriesRan regular sales, revenue and profit… Show more I managed the marketing for a £55m account, dealing with both B2B and B2C marketing and other collateral.Coordinated the production of marketing to over 20,000 customersLiaised with design agencies, print and mail houses to create impactful adverts to agreed budgets and deadlinesDesigned and maintained regular communication out to a Sales Team of over 100Increased marketing revenue from over 250 external suppliers across 40 categoriesRan regular sales, revenue and profit reports, analysing customer spending trends, promotional turnover and seasonality Show less

Assisted in the running of the confectionery account with an annual turnover of £100m Selection of new products and rangesNPD product launchesPromotionsBrochure proofingPricing negotiationPricing/promotion administrationMain point of contact for major accounts

Assisted in the business reporting function for a company with a £5.2bn turnover I ran regular reports on the day to day running of P&H, including sales, stockholding and forecasting. Designed and maintained a regular KPI report detailing top-line sales, profitability and customer figures which was communicated throughout the business and Board level.

A Levels

Gcses