James Grady Email & Phone Number

Newcastle Upon Tyne, Gb

Leveraging my experiences in content, copywriting, marketing, and communities as the director of product content for Sage Network, a division of Sage. Through collaboration all things are possible! Working closely with product teams, PMs, PMMs, UX, and Research to elevate product content. We're bringing together several teams to create the Sage Network to build something new and exciting for Sage accounting software users and finance professionals across the globe! 💡🔹 Key Responsibilities:1️⃣ Product Launch & Landing Communications: Strategically plan and execute product launch and landing communications for both internal and external stakeholders, ensuring a seamless user journey.2️⃣ Educational Content Creation: Develop user-friendly educational content, including blog posts, video tutorials, and in-app guides, to empower users and enhance product understanding.3️⃣ Optimizing Content for User Adoption: Create content tailored to drive user adoption and engagement, addressing pain points, showcasing key features, and incorporating user feedback and reviews.4️⃣ Data-Driven Insights: Utilize data and analytics to measure content performance, making informed decisions to optimize content strategies and drive user engagement.5️⃣ Cross-Functional Collaboration: Collaborate closely with product managers, designers, and developers to align content with the product-led growth strategy and support the overall product roadmap.6️⃣ Consistency in User Journey: Ensure a consistent tone and voice across all user touch points through collaboration with product teams.7️⃣ Growth Marketing Support: Offer support for cross-product growth marketing initiatives, serving as the content and copy point of contact to maintain a consistent voice and messaging framework for various personas and audiences.

Newcastle Upon Tyne, Gb

Following the acquisition of Lockstep, I became the Director, Marketing Communications for Lockstep and Sae Network. Working closely with the product and executive teams, I had the pleasure of developing and collaborating on integrated communication plans raising awareness and driving demand for Lockstep products and services. In this role, my primary focus was Lockstep's communications and content initiatives, including authoring press releases, thought leadership articles, social media content, and executing integrated communication campaigns.To create and develop communication plans that are aligned with and support overall business goals, this role allows me to have a thorough knowledge of Lockstep's corporate objectives and aims. In this role, I was able to:- Collaborate effectively across marketing, product, sales, and exec teams to create visibility for our company, products, and people through traditional media, social media, website content strategy, search engine optimization, and thought leadership. - Ensure consistency across messaging, positioning, branding, and copy usage across Lockstep’s product and holistic communication strategy.- Develop and execute a sustained social media content strategy, growing brand and followers 400%.- Wrote, edited, and published copy for various marketing channels, including website content, brochures, Lockstep and third-party blogs, white papers, and email campaigns.- Copyedited content created by members of the marketing, executive, and product teams for external distribution. - Continued copy and distribution support for press releases and thought leadership articles. - Moved in to a strategic role, with a holistic view of all communications initiatives, being an internal partner for external communications initiatives, and ensuring that communication plans are aligned with business objectives.In May 2023, the Lockstep Marketing Team folded into the Sage Team, and I moved into a product content role.

Newcastle Upon Tyne, Gb

Lockstep is now a part of Sage!As Director of Content Development, I am responsible for a number of key strategic initiatives that drive lead generation, growth and engage customers and investors. In this role:- I grew blog readership 150%, resulting in more eyeballs on our brand, product, and culture. In turn, this contributed to lead growth and customer retention.- In collaboration with the broader marketing team, we constituted an innovative end-to-end multi-touch lead lifecycle that resulted in less churn, more interest, and higher revenue. - I had the pleasure of ghostwriting articles for our executive team, including our co-founders and several of our customers. - We completed a full rebrand of the organization, website and product. As such, I was responsible for the copy on all rebranded assets, including email, print, and a full website revamp. - I took ownership of crafting the Lockstep story from bylines to webcopy to event material and presentations, telling this evolving narrative to increase interest in the product and for investors.- I was responsible for our global communications calendar, which included content direction, blog, social media, awards, customer case studies, white papers, webcopy, email, and more. - Grew our social media presence from 2,000 followers on LinkedIn to over 10,000, with presence on Facebook, Twitter (X), and Reddit. September 1, 2022, Lockstep was acquired by Sage.

As of October 31, 2023, the former Lockstep LinkedIn will no longer be in operation. Please visit Sage and Sage's profile for updates from myself and other legacy Locksteppers. Leveraging my experiences in content, copywriting, marketing, and communities as the director of product content for Sage Network, a division of Sage. Through collaboration all things are possible! Working closely with product teams, PMs, PMMs, UX, and Research to elevate product content. We're bringing together several teams to create the Sage Network to build something new and exciting for Sage accounting software users and finance professionals across the globe! 💡🔹 Key Responsibilities:Product Launch & Landing Communications: Strategically plan and execute product launch and landing communications for both internal and external stakeholders, ensuring a seamless user journey.Educational Content Creation: Develop user-friendly educational content, including blog posts, video tutorials, and in-app guides, to empower users and enhance product understanding.Optimizing Content for User Adoption: Create content tailored to drive user adoption and engagement, addressing pain points, showcasing key features, and incorporating user feedback and reviews.Data-Driven Insights: Utilize data and analytics to measure content performance, making informed decisions to optimize content strategies and drive user engagement.Cross-Functional Collaboration: Collaborate closely with product managers, designers, and developers to align content with the product-led growth strategy and support the overall product roadmap.Consistency in User Journey: Ensure a consistent tone and voice across all user touch points through collaboration with product teams.Growth Marketing Support: Offer support for cross-product growth marketing initiatives, serving as the content and copy point of contact to maintain a consistent voice and messaging framework for various personas and audiences.

Following the acquisition of Lockstep, I became the Director, Marketing Communications for Lockstep and Sae Network. Working closely with the product and executive teams, I had the pleasure of developing and collaborating on integrated communication plans raising awareness and driving demand for Lockstep products and services. In this role, my primary focus was Lockstep's communications and content initiatives, including authoring press releases, thought leadership articles, social media content, and executing integrated communication campaigns.To create and develop communication plans that are aligned with and support overall business goals, this role allows me to have a thorough knowledge of Lockstep's corporate objectives and aims. In this role, I was able to:- Collaborate effectively across marketing, product, sales, and exec teams to create visibility for our company, products, and people through traditional media, social media, website content strategy, search engine optimization, and thought leadership. - Ensure consistency across messaging, positioning, branding, and copy usage across Lockstep’s product and holistic communication strategy.- Develop and execute a sustained social media content strategy, growing brand and followers 400%.- Wrote, edited, and published copy for various marketing channels, including website content, brochures, Lockstep and third-party blogs, white papers, and email campaigns.- Copyedited content created by members of the marketing, executive, and product teams for external distribution. - Continued copy and distribution support for press releases and thought leadership articles. - Moved in to a strategic role, with a holistic view of all communications initiatives, being an internal partner for external communications initiatives, and ensuring that communication plans are aligned with business objectives.In May 2023, the Lockstep Marketing Team folded into the Sage Team, and I moved into a product content role.

Lockstep is a connected accounting network that automates accounting workflows between companies. The pioneer in Connected Accounting, Lockstep allow accounts receivable (AR) and accounts payable (AP) teams to automate all their receivables and payables workflows in one place, improving productivity, cash flow, and working capital. Lockstep has won numerous awards including the 2022 BIG Innovation Award, 2022 Top Accounting Solution by CFO Tech Outlook, and Most Promising Fintech Solution by CIOReview. As Director of Content Development, I am responsible for a number of key strategic initiatives that drive lead generation, growth and engage customers and investors. In this role:- I grew blog readership 150%, resulting in more eyeballs on our brand, product, and culture. In turn, this contributed to lead growth and customer retention.- In collaboration with the broader marketing team, we constituted an innovative end-to-end multi-touch lead lifecycle that resulted in less churn, more interest, and higher revenue. - I had the pleasure of ghostwriting articles for our executive team, including our co-founders and several of our customers. - We completed a full rebrand of the organization, website and product. As such, I was responsible for the copy on all rebranded assets, including email, print, and a full website revamp. - I took ownership of crafting the Lockstep story from bylines to webcopy to event material and presentations, telling this evolving narrative to increase interest in the product and for investors.- I was responsible for our global communications calendar, which included content direction, blog, social media, awards, customer case studies, white papers, webcopy, email, and more. - Grew our social media presence from 2,000 followers on LinkedIn to over 10,000, with presence on Facebook, Twitter (X), and Reddit. September 1, 2022, Lockstep was acquired by Sage.

Chicago, Il, Us

In September 2019, I joined Eventful Conferences, a wholly-owned subsidiary of ASUG (Americas SAP User Group), now UGS. ASUG is a community for SAP (and Google) Users, creating memorable experiences.I was responsible for the research of and content development for several key events within ASUG's portfolio. In addition, as part of the ASUG Enterprise Content Team, I collaborated with the team to develop and direct webcasts and other digital content opportunities to foster year-round engagement. In this capacity, I was responsible for developing content roadmaps and full "customer / user journey maps" around SAP's supply chain go-to-market strategy as well as user needs and concerns.In this capacity, I leveraged first-hand primary and secondary research on key audience segments (industries and roles) to develop content for, grow our reach to, and innovate new products across digital and live (in-person) content channels. Additionally, I spent considerable time developing new and growing existing relationships with key thought leaders across the ecosystem, while becoming a subject matter expert (SME) and internal point of reference for supply chain content and industries.Key Accomplishments:- Digital transformation of in-person events to virtual programming to create content and engagement opportunities for a 2020 audience, resulting in several key events generating $500K+ in revenue- Accountable for the curation of content, speaker acquisition and customer experience for key segments including supply chain, small-medium enterprises (SME) and life sciences, resulting in over 100 direct pieces of content developed- Established key role as an industry and technology influencer to engage with communities through events, research, social media, and blogs, resulting in an increase in attendance and engagement- Built journey maps and connected programming across the SAP Supply Chain ecosystem as well as core industry segments (Chemicals, Automotive, Life Sciences)

Chicago, Il, Us

BAI passionately pursues and delivers trusted information, through objective research, relevant training, daily industry news and events, giving you the powerful tools and actionable insights you need to confidently prepare for tomorrow, while performing better today.As part of the marketing team, my role as Manager, Digital is multifaceted. Primarily, I am the product owner for BAI's Banking Strategies suite of products, which includes the role of podcast producer and occasional copy editor. As owner of these products, we met or exceeded our target revenue each year, growing the portfolio and the revenue 30% over three years.In addition to the role above, which involves working closely with Director, Digital and Managing Editor, I am responsible for content and some marketing elements for the BAI Loan Review Certificate Program and to a lesser extent a portion of the social media plan.I also continue to serve the marketing team as a content lead and digital expert in addition to continuing BAI's Payments initiatives, including a role on the Federal Reserve's Faster Payments Task Force.I am responsible for managing content (digital and event content) and programs across various facets of BAI. These products and programs are aimed at enhancing the knowledge and education of the financial services industry.As this role (and the team) evolved, added responsibilities to my day-to-day included managing our robust social media footprint across LinkedIn, LinkedIn Sales Navigator, Facebook, and Twitter, resulting in a 10% increase in followers and 15% increase in engagement across posts (annually). Additionally, website management via Sitefinity CMS was added as a core part of my role. In this capacity, I was asked to develop landing and webpages across BAI.org main site as well as our various microsites (including BAI Global Innovation Awards).

Chicago, Il, Us

BAI passionately pursues and delivers trusted information, through objective research, relevant training, daily industry news and events, giving you the powerful tools and actionable insights you need to confidently prepare for tomorrow, while performing better today.Within my current role, I am responsible for building content and strategy for various programs, courses and outlets across several business units. This includes, but is not limited to:• Creating and managing content for seminars, webinars and select roundtable programs• Managing aspects of the BAI.org and BAI Banking Strategies websites• Assisting in editorial duties for our online and Daily publication, as well as for executive reports, white papers, email and social campaigns, as assigned• Managing various aspects and the development of content for numerous components of BAI Events, especially those relating to solutions provider relationships As an integral part of BAI's Content Team, I am heavily involved in the development and execution of several different types of programs and alliances as part of BAI's Commitment to Industry Growth. An expanding portion of my responsibilities is the creation of digital content across some BAI's Social Media Channels, content-driven webinar series' as well as being the point of contact for marketing, research and learning and development contact to expand content across our Brand.In the past, I have been involved in our brand expansion and the development of digital content and offerings. This includes strategic planning and content development for the BAI Banking Strategies and BAI.org websites, our Daily Newsletter "Banking Strategies Daily" and our expanded webinar and social media strategy. Additionally, I have been project lead in securing a CMS provider, moving to a new CMS platform and a mobile-friendly template as well as auditing and updating articles in our BSO archive for the new website.

Dublin, Ie

This role grew my understanding of and allowed me to work in the financial services industry. I had the unique opportunity to work with Organizational (Commercial / Retail Banking, Energy/ Commodity Trading, Investment Banking, P&C/ Life/ Health Insurance) leaders to build and manage conferences from concept through execution.Constructed well-researched, content-focused, peer-to-peer conferences in the Capital Markets Industry. The participants in the events, leaders within individual industries, were able to participate in peer-to-peer discussions, benchmark strategies and industry progress, and discuss/ hear the latest business strategies/trends from industry-leading peers, experts and solution providers.As a Capital Markets producer, I put together conferences focused in the Banking, Finance, Insurance, and Energy Trading industries. As such, I oversaw the creation of content and the speaker roster. I also managed communications between the organizer (producer) and internal (sales and marketing) and external (speakers, sponsors, attendees) audiences.In this role, I am also responsible for creating concepts for future events for this industry.I have managed conferences focused on:Cyber Resilience for the Banking and Financial Services Industry6th Annual Optimizing Operational Efficiency in Energy Trading Market8th Annual Liquidity Management ConferenceCustomer Loyalty and Retention for Banks and Financial Services*Enterprise Risk Management for Insurance 2012*5th Annual SOX/MAR for InsuranceRegulatory Compliance in Energy TradingOperational Risk Management for Canadian BanksAsset and Liability Management for Banks7th Annual Liquidity ManagementIn addition to Events in the Capital Markets and Life Sciences Verticals, I have produced:The 2nd Annual Enterprise Risk Management Canada Conference*indicates initial concept development

Dublin, Ie

As a Lead Producer, I have a multi-faceted role to create the best events possible.The production process and ever-growing role includes the following responsibilities:- Review external articles, internal research and data to create an initial base for a conference- Research with dozens of executive leaders surrounding a conference topic to test the content and feasibility of the event marketed towards a U.S., Canadian, Pan-American, or Global Audience- Create a focused, content-centric agenda for the targeted audience based on research interviews and external research- Seek out the best end user speakers to present to their peers on various content-oriented topics. These are leaders in the industry to speak at the conference- as the topic is 1. relevant to their job function 2. sets them and their company apart as leaders in the space 3. allows speakers to add presentation skills and creation to their CV (invaluable in the current market).-Put together material for various internal bodies to understand the content of the conference to bring this out through our Two-Market strategy -Continued management of speakers, presentations and content through the event-Travel to onsite to personally execute the conferences including managing speakers, presentations, onsite challenges, sponsorship set up, as well as initiate and striking marketing/ branding material at the event- Manage post event materials and communications with internal parties- Expand new concepts for conferences within the Capital Markets (Banking/ Finance) Division through independent research on innovative topics and trends- Edit website, email, marketing and sales copy for both content as well as focus to target the ideal audience- Train new sales/ sponsorship/ marketing representatives on the roles and responsibilities of both conference production and operations- Train new conference producers on procedures, tactics, and best practices of developing conferences

Dublin, Ie

Throughout my career at marcus evans, I built and produced events in the life sciences industry. As such, I was charged with creating conference content, gathering the executive level speaker roster, communicating complicated topics to sales staffs, executing the conferences on location.As part of my growing role, I also had insights in creating innovative topics for the industry.Conferences that I have built from concept to execution include:Corporate Venturing in Life Sciences (2013)Risk Sharing and Conditional Based Pricing and Reimbursement5th Annual Clinical Research in Emerging CountriesMarket Access for Orphan Indications2nd Annual Health Outcomes and PharmacoeconomicsDrug Safety and Pharmacovigilance2nd Annual Pricing and Reimbursement Conference6th Annual Clinical Research in Emerging Countries4th Annual Drug Repositioning and R&D Enhancement4th Annual Pharma Resource and Portfolio ManagementConferences Managed from speaker panel through execution:Pharma External and Open Innovation7th Annual Pediatric Clinical Trials Conference2nd Annual Pediatric PharmacologyManaged 4th Annual Pharma Resource and Portfolio Management to be the largest pharmaceutical conference (total event revenue and attendees) through 2011.

Dublin, Ie

Responsibilites for this role included, but not limited to:Sale of sponsorship packages for our life science conferences:This included an inside sales atmosphere that allowed for personal and professional growth within the position.Sponsorship Acquisition for peer-to-peer Life Science ConferencesClient Management on multiple campaignsAttending Conferences to manage client expectationsConfirming multiple clients to various campaignsAssisted in Training and lead of new execsLead resourcing**Also managed clients in Energy, Defense, Business Strategy and Business Management Divisions

Joliet, Illinois, Us

Oversaw wing activities and resident well-being in Tower Hall.

Joliet, Illinois, Us

As a part time job during college, I was responsible for lighting and sound for a variety of performances across different performance spaces.

Joliet, Il, Us

I started as an intern during the summer of 2007 working in the advertising department. I was kept on during my senior year working part time. My responsibilities included but were not limited to:- Monthly external newsletter- Press Releases- Communications from internal to external clients- Writing On hold/ pay check messaging- Advertising/ PR communications- Provided ideas for and worked at onsite promotions- Led an offsite promotion to enhance recognition of the Harrah's brand at a local event- Managed onsite Signage for the property- Occassionally Friday/ Saturday Evening DJ- Enhanced customer experience with superior customer service during a variety of weekend and late evening promotions on the Casino Floor

Joliet, Il, Us

Worked under experienced Public Relations and Advertising staff learning how to successfully create and execute campaigns, including the re-licensing of the Joliet Harrah's Casino. Established relationships with journalists and issued newsletters and promotional updates on behalf of Harrah's. A significant portion of this internship was building a campaign around Harrah's Joliet renewing their Gaming License.

B.A., Mass Communication

Liberal Arts And Sciences/Liberal Studies