Marketing Manager
CurrentI am responsible for overseeing all communications, brand strategy, and lead generation initiatives within the business. Reporting to the Managing Director, I collaborate closely with both the carbon consulting and sales team to identify and define target lead generation personas, ensuring alignment with the overall business objectives. Leveraging advanced AI-driven platforms such as Clay and HeyReach, to streamline and optimize the lead generation process to reduce the resource required for prospecting and ultimately driving revenue growth.