Provided a significant level of expertise in multiple areas within the medical device industry to ensure superior salesforce development and increased sales growth.✓ Took a company with a 50-year history in a distribution model and helped to introduce the first-ever direct salesforce. Company is now recognized as one of the largest and most successful extremities companies in the world.✓ Worked with multiple device manufacturers in the creation of distribution, direct sales, and hybrid selling platforms.✓ Recent consulting projects included biologics and navigation companies assisting in positioning for significant market share in their respective spaces.✓ Leveraged a resource of more than 500 distributor connections to ensure the best product distribution models leading to superlative marketplace growth and profitability.

Recruited, developed and managed all identified distributor sales channels, personnel and related activities to grow incrementally in the orthopedic hip and knee arthroplasty and Fracture/Trauma market. Position required extensive travel.✓ Instrumental in developing a highly effective strategy in an arthroplasty competitive marketplace.✓ Prospected and established distributor independent sales force relations. Interacted with key physicians and hospital administration including GPOs.✓ Targeted and secured profitable new business in line with regional marketing strategy by effectively targeting prospective accounts, building relationships and presenting compelling value propositions for Maxx Orthopedics. ✓ Cultivated a full pipeline including thorough, accurate forecasting of new business volume.✓ Provided feedback on customers, competitive activity, pricing, and industry changes to continuously improve product and company performance in the marketplace.

Proactively recruited to champion the nationwide launch of arthroplasty, extremity and trauma products in the US. Emphasis on exceeding territory sales revenue targets through strategic planning, relationship building, new targeting, extensive product knowledge, and exceptional customer service to Orthopedic surgeons, C-Suite and orthopedic decision makers.✓ Attained 109% to budget and $760,000 in growth for region sales in the first 8 months.✓ Provided education and support to local and national hospital accounts to effectively support and implement policy and strategies for success.✓ Kept clients informed of existing product developments as well as new products in the market and served as a continual resource to physicians and their staff. Strategically leveraged existing relationships with physicians to generate new sales.

Regional VP of Sales - Hip, Knee, and Shoulder Arthroplasty, Ortho Biologics, Upper and foot and ankle Extremity, Wound Care, Oncology, Patient Specific Implants (08/12-09/15) Director of Sales - Arthoplasty, Biologics, Extremity, Wound Care, Oncology, Patient Specific Implants (01/06-05/10)Responsible advancing sales of Biologics, Extremity, and Reconstructive products encompassing $90MM in business in the Midwest and West Regions. Recruited, developed and managed a team of 4 direct area managers, 6 distributors, 3 specialized regional sales managers, and 35 sales representatives. Managed an operating budget of $1.2MM. Position required extensive travel.Accomplishments and Achievements✓ Led #1 sales-producing region 5 consecutive years for the world leader in Biologics, Extremity, and Reconstructive, 2009-2013. ✓ Commended for flawless handling of change during distributor transitions, despite temporary uncertainty.✓ Encouraged a sense of ownership and accountability among distributors and sales representatives and improvement of business results by adding a performance metric to meet “best practices” objective. Accomplishments and Achievements✓ Co-led Wright Medical Sales Blue Chip Development Program producing growth-shattering sales representatives.✓ FY2015: Attained 104% to budget and 15% growth.✓ FY2014: Achieved 103% to budget and 9% growth.✓ FY2013: Delivered 128% to budget and $486,794 growth.✓ FY2012: Attained 107% to budget and $516,340 growth.✓ FY2011: Achieved 110% to budget and $2,645,089 growth.✓ Honored with Wright Medical Prestigious Regional Vice President of the Year Award, 2010. ✓ FY2010: Delivered 105% to budget and $4,771,723 growth.✓ FY2009: Attained 104% to budget and $3,161,327 growth.✓ FY2008: Achieved 114% to budget and $10,960,692 growth.✓ FY2007: Delivered 109% to budget and $6,424,388 growth.* continued below *

* continued from above *Key Sales Management Initiatives✓ Designed an innovative sales compensation programs to meet corporate objectives. ✓ Implemented appropriate sales controls/reports to manage and monitor sales growth objectives, progress and achievement. ✓ Evaluated and modified existing sales strategies and plans, as well as distribution channels to conform to market conditions. ✓ Assumed personal responsibility for selling WMT/Microport products into primary targeted institutions. ✓ Coordinated with the VP of Marketing to develop sales aids and product training programs. ✓ Built relationships with key customers and distributors to refine and upgrade coverage.

Responsible for sales for a $4MM territory promoting biologics portfolio to Spine surgeons and general orthopedics. Accountabilities encompassed sales revenue growth, strategic plans, surgeon relationships, cost containment, marketing strategies, contract negotiations, and budgets. Emphasis on optimizing profitability, asset management, and budgetary control. Managed and mentored a staff of Regional CSMs.✓ Ranked #1 region nationally for launch of DBM100 Matrix/Putty, Conexus for Spine Indications.✓ Increased region gross sales revenue from <$300K to $4MM+ in a 2-year period through distributor acquisition.✓ Grew associated sales by triple-digits every year during tenure.✓ Developed and launched customer formal product evaluation protocol.✓ Top New Regional Accounts Leader (#1 out of 8) and Top Sales Money Leader (#1 out of 8).

Directed all sales activity for a newly introduced, cutting-edge Spine and ortho biologics product portfolio in the Eastern US region. Emphasis on identifying innovative strategies to grow overall sales and ensure business results in a high-growth organization. Identified new and managed current distributor entities. Provided leadership to for a team of Regional CSMs promoting products to orthopedic surgeons, and neurosurgeons. ✓ FY2002: Attained 105% to plan for Autologous Growth Factor (AGF) sales.✓ FY2001: Achieved 110% to plan for Pro Osteon Graft sales.✓ Increased region gross sales revenue from $1.8MM to $2.6MM+ in a 2-year period.✓ Grew associated sales by double-digits every year during tenure.✓ Developed and launched customer formal product evaluation protocol.✓ Top New Regional Accounts Leader (#1 out of 8) and Top Sales Money Leader (#1 out of 8).

Responsible for the sale of Orthopedics PMMA capital equipment used in Hip and knee arthroplasty procedures to orthopedic surgeons across the US. Identified, Hired, trained and mentored independent sales teams and provided leadership to a team of Product Specialists.✓ Recruited the company’s first US Sales force from ground zero scrutinizing demographic opportunities and attracting top talent to the organization. ✓ Partnered with surgeons, thought leaders and speakers to deliver programs that created brand awareness and creditability, as well as demand for Immedica products. ✓ Attained a 16.7% increase in national sales from 2000 to 2001.✓ Mentored and led Customer Oriented Selling (COS) communication skills workshops with Corporate Account Directors.

Accountable for promoting the complete product portfolio of bio-absorbable meniscal repair devices including absorbable pins and screws to orthopedic surgeons in the Eastern US region. Identified and managed distributor entities.✓ Winner of the Excellence in Sales Award, 1998 and 1999 for top sales in Resorbable Fixation devices. ✓ Attained 22% growth in the region for Absorbable Meniscal Arrow products, 1999.✓ Achieved 554% growth in the region for Bankart Absorbable Tac products, 1998-1999.

Marketed and promoted Hip, Knee and Shoulder Arthoplasty devices, and capital equipment throughout Cleveland, OH and Western, PA✓ Represented manufacturers including Depuy - Hip, Knee, Extremity Arthroplasty; Kirschner Medical Corporation/Biomet - Arthroplasty Orthopedic Implants; and Implant Technology - Arthroplasty Orthopedic Implants. Also an Independent Distributor for MP Video.✓ Took territory hip and knee business from $241K to $2.85MM.✓ C2 Hip Award Winner and “Kirschner” Award Winner.