Accomplished marketing and brand leader – I build world-class, insight-driven, consumer-focused brands.As Vice President of Marketing at SPS PoolCare, I am a member of the Senior Leadership Team of the premier swimming pool services company in the US. I lead the company’s Marketing function, focusing on developing brand and digital strategies as well as marketing communications to drive rapid scaling through acquisition and organic growth within a highly fragmented residential services category.Previously, I held various marketing leadership roles at consumer-focused organizations, where I leveraged the power of data-driven insights to create strategies to delight consumers and build powerful brands. At Anticimex, I focused on developing and refining a customer-centric culture at a fast-growing consumer services provider, leading the digital transformation of the company’s Marketing function and successfully leading brand and customer experience post-M&A integration for five acquisitions. At News America Marketing (News Corp) and Information Resources (IRI), I led consulting engagements with major Consumer Packaged Goods (CPG) clients, including Johnson & Johnson, Nestle USA, Colgate-Palmolive, and Unilever, leveraging data-driven insights on the consumer and shopper journey, helping clients to grow their brands.My brand management career began with the former Dial Corporation in the personal care category, where I learned from several outstanding marketers, benefiting from their wealth of experience while mastering the basics of consumer marketing. Most importantly, I learned very early on that everything a successful marketer does begins and ends with a consumer insight. I later managed Bausch & Lomb’s flagship ReNu brand, launching new products and growing the brand within a highly competitive category. I gained valuable global marketing experience at both Bayer and Philips, where I managed the Sonicare brand of power toothbrushes throughout ten countries in the Asia Pacific region, including Japan, China, and South Korea, working closely with in-country marketing teams, launching new innovation and significantly growing sales.I am passionate about the consumer, particularly discovering and leveraging consumer insights to create winning strategy. In addition, I am focused on growth, leadership, identifying solutions to complex challenges, developing talent and staying curious!My contact information: jamesguinnee@gmail.com – 914-483-8477