Vice President Of Marketing
Current
2022 - Present
~4 yrs 5 mos
AeroLeads people directory · profile
James Guinnee Email & Phone Number
Vice President, Marketing | Brand Strategy | Brand Management | Digital Transformation | Consumer Insights | Customer Experience | Demand Generation
at
SPS PoolCare
2 work emails found
@philips.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President, Marketing | Brand Strategy | Brand Management | Digital Transformation | Consumer Insights | Customer Experience | Demand Generation
Location
New York City Metropolitan Area, United States, United States
Who is James Guinnee? Overview
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Quick answer
James Guinnee is listed as Vice President, Marketing | Brand Strategy | Brand Management | Digital Transformation | Consumer Insights | Customer Experience | Demand Generation at SPS PoolCare, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at philips.com and a matched LinkedIn profile for James Guinnee.
James Guinnee previously worked as Vice President of Marketing at Sps Poolcare and Operating Partner at Storr Group. James Guinnee holds Master Of Business Administration (Mba), Marketing from Indiana University - Kelley School Of Business.
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Email format at SPS PoolCare
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{first}.{last}@philips.com
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Profile bio
About James Guinnee
Accomplished marketing and brand leader – I build world-class, insight-driven, consumer-focused brands.As Vice President of Marketing at SPS PoolCare, I am a member of the Senior Leadership Team of the premier swimming pool services company in the US. I lead the company’s Marketing function, focusing on developing brand and digital strategies as well as marketing communications to drive rapid scaling through acquisition and organic growth within a highly fragmented residential services category.Previously, I held various marketing leadership roles at consumer-focused organizations, where I leveraged the power of data-driven insights to create strategies to delight consumers and build powerful brands. At Anticimex, I focused on developing and refining a customer-centric culture at a fast-growing consumer services provider, leading the digital transformation of the company’s Marketing function and successfully leading brand and customer experience post-M&A integration for five acquisitions. At News America Marketing (News Corp) and Information Resources (IRI), I led consulting engagements with major Consumer Packaged Goods (CPG) clients, including Johnson & Johnson, Nestle USA, Colgate-Palmolive, and Unilever, leveraging data-driven insights on the consumer and shopper journey, helping clients to grow their brands.My brand management career began with the former Dial Corporation in the personal care category, where I learned from several outstanding marketers, benefiting from their wealth of experience while mastering the basics of consumer marketing. Most importantly, I learned very early on that everything a successful marketer does begins and ends with a consumer insight. I later managed Bausch & Lomb’s flagship ReNu brand, launching new products and growing the brand within a highly competitive category. I gained valuable global marketing experience at both Bayer and Philips, where I managed the Sonicare brand of power toothbrushes throughout ten countries in the Asia Pacific region, including Japan, China, and South Korea, working closely with in-country marketing teams, launching new innovation and significantly growing sales.I am passionate about the consumer, particularly discovering and leveraging consumer insights to create winning strategy. In addition, I am focused on growth, leadership, identifying solutions to complex challenges, developing talent and staying curious!My contact information: jamesguinnee@gmail.com – 914-483-8477
Listed skills include Marketing Management, Marketing Strategy, Product Development, Segmentation, and 42 others.
Current workplace
James Guinnee's current company
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13 roles · 29 years
James Guinnee work experience
A career timeline built from the work history available for this profile.
Operating Partner
Current
2022 - Present
~4 yrs 5 mos
Vice President, Marketing, Customer Experience And Digital
Member of Leadership Team with responsibility for company’s Marketing function, focused on the customer journey and developing / refining a highly customer-centric culture that sits at the intersection of clarity and delight.Drove Digital demand generation to fuel acquisition, activation, and conversion, leveraging CRM and Marketing Automation tools.
2020 - 2022
~2 yrs
Director, Consumer And Market Insights
Key Insights lead for News America’s Eastern division, consulting with major Consumer Packaged Goods (CPG) clients to share data-driven insights focused on the consumer and shopper journey, and helping clients develop appropriate marketing programs to meet their objectives.
2017 - 2020
~3 yrs
Sr. Director / Team Lead
Led strategic consulting relationships with major CPG companies. Highly effective in leveraging Big Data to help create competitive advantage. Managed a team providing ongoing strategic consulting, thought leadership, and CPG subject matter and brand management expertise to multiple clients. Created custom strategic analyses; led Marketing Mix, Pricing.
2016 - 2017
~1 yr
Director, Strategic Solutions / Business Development
Led consultative engagements with major, global (Nestle, Unilever, Colgate-Palmolive) and mid-market clients, creating and delivering strategic value to help drive profitable growth. Collaborated closely with colleagues in the Predictive Analytics, Media, e-Commerce and Loyalty practice areas to deliver custom analytics projects.
2015 - 2016
~1 yr
Director, Client Insights
Provided clients (Johnson and Johnson Family of Consumer Companies; Pfizer Consumer Healthcare) with ongoing strategic consulting, thought leadership, brand management and CPG marketing subject matter expertise across multiple consumer OTC and beauty categories.
2012 - 2015
~3 yrs
Principal Consultant
James Guinnee Brand Management And Strategy Consulting, Llc
Advised companies on go-to-market strategies, new business / product evaluation, digital strategy and content, and business development. Provided consumer-product focused private equity firms with due diligence and advisory services, ranging from startups to privately owned middle market companies.
2010 - 2012
~2 yrs
Senior Global Marketing Manager
Directed new product development and innovation programs for key product segments in the diabetes care category. Key member of Digital / eCommerce leadership team driving digital strategy and product roadmap.
2008 - 2010
~2 yrs
Senior Global Marketing Manager
Managed the Philips Sonicare consumer oral health care brand throughout ten countries in the Asia Pacific region, representing 30% of global sales. Launched next-generation Sonicare innovation in Japan, leading to record sales and market share gains. Developed a strategy for building the Sonicare brand in China, based upon a market-specific value.
2006 - 2008
~2 yrs
Senior Brand Manager, Renu
Managed $450MM ReNu brand portfolio of soft contact lens care products, Bausch & Lomb’s flagship brand, driving a +2.0 unit share gain for ReNu in the highly competitive contact lens solution market. Portfolio represented 25% of total B&L sales and over 50% of company’s total EBITDA. Developed consumer-focused marketing strategies as well as health care.
2003 - 2006
~3 yrs
Brand Manager (The Dial Corporation)
Created and executed marketing strategies for consumer packaged goods products in the Personal Care category (Dial bar soap, body wash, and liquid hand soap). Led innovation process for new products and managed base businesses with full P&L responsibility. Promoted from Assistant Brand Manager.
1999 - 2003
~4 yrs
Associate Marketing Manager
Managed a product line of disposable surgical instruments with $65 million in annual sales. Investigated market for new, innovative surgical device; explored alliance vs. acquisition potential.
1997 - 1999
~2 yrs
2 education records
James Guinnee education
Master Of Business Administration (Mba), Marketing
Indiana University - Kelley School Of Business
Bachelor Of Science - Bs, Marketing / Business Administration
Illinois State University
FAQ
Frequently asked questions about James Guinnee
Quick answers generated from the profile data available on this page.
What company does James Guinnee work for?
James Guinnee works for SPS PoolCare.
What is James Guinnee's role at SPS PoolCare?
James Guinnee is listed as Vice President, Marketing | Brand Strategy | Brand Management | Digital Transformation | Consumer Insights | Customer Experience | Demand Generation at SPS PoolCare.
What is James Guinnee's email address?
AeroLeads has found 2 work email signals at @philips.com for James Guinnee at SPS PoolCare.
Where is James Guinnee based?
James Guinnee is based in New York City Metropolitan Area, United States, United States while working with SPS PoolCare.
What companies has James Guinnee worked for?
James Guinnee has worked for Sps Poolcare, Storr Group, Anticimex, News America Marketing, and Iri.
How can I contact James Guinnee?
You can use AeroLeads to view verified contact signals for James Guinnee at SPS PoolCare, including work email, phone, and LinkedIn data when available.
What schools did James Guinnee attend?
James Guinnee holds Master Of Business Administration (Mba), Marketing from Indiana University - Kelley School Of Business.
What skills is James Guinnee known for?
James Guinnee is listed with skills including Marketing Management, Marketing Strategy, Product Development, Segmentation, Market Planning, Customer Insight, Brand Management, and Global Marketing.
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