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Startup marketing leader who thinks we've all made this way more complicated than it needs to be.What I do:- Brand and content strategy- Messaging and copywriting- Campaigns and launches- Exec thought leadership - Coaching and consultingWhat I don't do- SEO articles- Whitepapers- Research reports- Glossaries- Stuff written for bots, not peopleParting thought: if all brands worked hard enough to be simple, creative, and consistent, the world would be a better place.P.S. I'm also your guy if you ever need an Elmore Leonard recommendation, a New York Rangers vent session, or just someone to drink a Pilsner Urquell with.
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Vp Of ContentGood ContentNew Haven, Ct, Us
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Head Of Copy360Learning Jan 2023 - PresentNew York, New York, United StatesBrand strategy and copywriting for a high-growth HR tech platform (LMS).Part of a team that’s accomplished the following during my tenure:- Doubled ARR from $30m to $60m- Grown LinkedIn followers from 15k to 40k- Driven 95% of sales-qualified pipeline via inbound- Launched and grown a community from 0 to 3,700+ members- Increased US share of ARR from 5% to 20% -
Senior Copywriter360Learning Jun 2021 - Jan 2023New York, New York, United States
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MemberThe L&D Collective Dec 2021 - PresentThe L&D Collective is the go-to global community where L&D leaders come together to share knowledge, build relationships, and experience collaborative learning in action. -
Senior CopywriterPrecisioneffect Oct 2020 - Jun 2021Boston, Massachusetts, United StatesBrand strategy and copywriting for innovative biotechs and pharma companies.Alnylam, LENTECHS, Royal Canin, Akcea-Ionis -
Senior CopywriterDigital Surgeons Jun 2019 - Oct 2020Greater New York City AreaBrand strategy and copywriting for every kind of brand under the sun.Results included: - 13% sales growth in campaign territory (CPG)- 68% revenue growth YOY post-rebrand and new website (DTC)- 38% increase in sales through digital channels post website redesign (B2C)- 8-figure exit of B2B brand post-rebrand and new website (MedTech)- 2019 Employee of the YearJarlsberg, eos, Lovesac, Freshpet, Lap of Love, CamelBak, STAAR Surgical, Sperry, Launc[H], ZENB,… Show more Brand strategy and copywriting for every kind of brand under the sun.Results included: - 13% sales growth in campaign territory (CPG)- 68% revenue growth YOY post-rebrand and new website (DTC)- 38% increase in sales through digital channels post website redesign (B2C)- 8-figure exit of B2B brand post-rebrand and new website (MedTech)- 2019 Employee of the YearJarlsberg, eos, Lovesac, Freshpet, Lap of Love, CamelBak, STAAR Surgical, Sperry, Launc[H], ZENB, Naboso, Mountain Hardwear, Night Shift, Streamdata, Ulbrich, Dazian, National Grid, Winners, BIOEFFECT, PRIA Healthcare Show less -
CopywriterDigital Surgeons Jul 2017 - Jun 2019Greater New York City Area
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Brand Activation ManagerAnheuser-Busch Inbev May 2016 - May 2017Greater New York City AreaI was a glorified beer delivery boy until I started writing ads at bars.
Jimmy Burt Skills
Jimmy Burt Education Details
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Political Science And Government
Frequently Asked Questions about Jimmy Burt
What company does Jimmy Burt work for?
Jimmy Burt works for Good Content
What is Jimmy Burt's role at the current company?
Jimmy Burt's current role is VP of Content.
What is Jimmy Burt's email address?
Jimmy Burt's email address is ja****@****bev.com
What is Jimmy Burt's direct phone number?
Jimmy Burt's direct phone number is +121257*****
What schools did Jimmy Burt attend?
Jimmy Burt attended Trinity College-Hartford.
What skills is Jimmy Burt known for?
Jimmy Burt has skills like Social Media Marketing, Social Networking, Great Personality, Creative Writing, Public Speaking, Social Media, Microsoft Office, Powerpoint, Microsoft Word, Facilities Management, Great Cook, Customer Service.
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