James Hatfield Email & Phone Number

Allen, Tx, Us

CAC - Creatures Against Cancer is a family run non-profit organization with a mission to provide comfort to cancer patients, survivors and those who love them. https://www.creaturesagainstcancer.orgRoleAs Chief Technical Office at a small regional non-profit I have provided full stack online marketing, commerce and soon to be launched community building applications.MissionTo empower the non-profit to carry out it’s mission to bring comfort to cancer patients both on and off-line.Recent Accomplishments• Designed, developed and deployed a full stack web application for CAC, hosted via Vercel w/ Github actions integration, proxied and protected via Cloudflare, cached via AWS, powered by SvelteKit.• Integrated Stripe API for one-time and recurring donations, including web hook implementation for cancellation• Integrated SparkPost email API for transactional emails as well as marketing newsletter distribution, including subscribe and unsubscribe mailing list functionality.• Google sheets API integration for contact / list management for sign ups to have comfort items delivered including pillows, capes, knit caps, gloves, food provided by partners and other comfort items.• Etsy and Printify marketplace development in progress. Etsy store launched w/ Printify integration. Printify API integration with owned website pending, to directly sell branded goods w/ proceeds to support the mission.

Working to develop innovations in human experience through technology.Available for consulting and contract work with user/customer centered organizations.

Dallas, Texas, Us

RoleProvide targeted senior engineering efforts to areas of under-development.MissionFind and address areas of the primary Match web application that were not as mature as they need to be given the scale of the service and customer base.Accomplishments• Lead development to achieve high levels of success in correcting accessibility issues across the platform, working with a 3rd party consultancy over six months of dedicated effort.• Added additional tools for customers/users to increase personal safety while using the application to communicate with matches.• Improved the reliability of the UI in the user profile editor while working on multiple user profile improvement initiatives.

Dallas, Texas, Us

RoleManage and develop the technical platform for web based new user acquisition.MissionFacilitate increased acquisition and retention of new users to the Match online dating service through incremental improvements to the technical platform and prepare the way for a step change in architectural implementation.Accomplishments• Improved the reliability of the user acquisition and registration platform while reducing technical debt and streamlining product’s ability to innovate through multi-variate testing.• Lead development and deployment for a new user acquisition platform architecture currently being integrated.• Achieved Match’s All-Star award for excellence in execution and collaboration conferred upon the recipient by multiple sponsors from peer departments and a companywide vote.These achievements required hands-on development, managing and training local and remote developers and building relationships with product, business and marketing, peer engineering groups, quality assurance and operations. The role culminated in a POC of a React/NextJS based implementation of the Registration / Landing Page platform that was adopted for transition into a production system.

Dallas, Tx, Us

Contracted with Amplify Commerce http://www.amplificommerce.com consulting on several projects.

Richardson, Texas, Us

RoleManager building a team of senior specialists in UX and Analytics. MissionTo find opportunities and generate incremental improvements. We use quantitative and qualitative analysis to find gaps in UX - then propose and seek budgets for initiatives to fill these gaps.AccomplishmentsDuring my tenure in this role my team identified greater than 10 million/annual in incremental revenue opportunities with a minimum 10x ROI, supported by web analytics, customer surveys and user testing against functioning prototypes.Completed Projects included:- Cart abandonment: 1, 2, 6 Day strategy.- Product lifecycle management: supporting products post purchase.- Product pricing markdown strategy and secret sale promotion.- Enhanced keyword search and faceted search.- Redesigned checkout experience: increasing conversions through improvedusability.- In store email receipt experience: increased marketing lead list and omnichannelsatisfaction.- Voice of the customer feedback, surveys, comments cards and customer satisfaction measurement via Net Promoter Score.- As a Manager I was also responsible for auditing, recommending and on-boarding selected vendors and products.

Richardson, Texas, Us

RoleManaged a team of 8 UI developers and several contractors or consultants. MissionBuild localized ecommerce websites. Build the tools to test, deploy and maintain websites.AccomplishmentsMy team architected, developed and supported UI and front end web technology for ecommerce websites. We worked closely with a team of Java developers, QA, Translators, Creative designers, Merchants and Project Managers to rapidly build and deploy ecommerce solutions for Fossil business interests.Completed Team Projects included:- Fossil commerce websites and mobile websites in 10+ countries, 6 languages (US, DE/AT, UK, IT, FR, AU, SA, CN, KR, JP)- Fossil mobile commerce websites in 4 countries, 2 languages (US, DE, UK, AU)- Relicbrand, Watchstation and Diesel commerce websites- WYSIWYG Translation editor- Automated build/test/deploy for front end web technologies via GIT, ANT, JSLint and Jenkins/CI plus lots of custom glue code and unit tests.Budgeted projects directly managed (~500k) included:- Usability and Localization Analysis with Human Factors International- iOS catalog application leveraging Adobe Scene7 catalog merchandising tools- Usability studies for Fossil global design update with 3 agencies in US, Germany and China- Mobile design update with Usablenet

RoleWhile at Brilliant Blue my role grew as I grew. Beginning as an individual contributor, to becoming a team leader and ultimately a Director responsible for strategic direction and team building.MissionBuild cool stuff for clients while growing the agency and learning how to lead.Accomplishments- Managed a team of employees/contractors plus an internship program- Managed multiple vendor relationships- Coordinated with Business Development, Creative, Marketing, HR and IIS Departments on an as needed basis- Wrote estimates, responded to RFPs, and presented to Clients as needed- Maintained a very high level of competence in the latest trends in Interactive Media, related Information Technology and any target market Domain ExpertiseExample projectsPanasonic In Flight Entertainment GUIState of the art touchscreen and handheld remote controlled seat back entertainment module- Application developed for Panasonic X Series IFE touchscreen devices- Full multimedia capabilities presented in five languages- Shopping cart enabled catalogs of products, content and services- Seat to seat chat and SMS messaging capabilities- iPod and USB media drive support for streaming audio/video- Sony PS3 emulator enabled for gamingFirst Team Real EstateOne page signup application to generate real estate agent websites- PHP development as well as HTML, CSS as needed- Tiered templating options (Silver, Gold and Platinum offerings)- RETS/IDX connections to SoCalMLS as a contracted vendor of services to Realtors®Santa Ana Police DepartmentRollcall Briefing and Intra/Extranet Application to replace paper based bulletins and notifications- Application architecture and development- Stolen Vehicle reports, Wanted Person bulletins, Patrol Check assignments, other unofficial reportsEconolite - Real Time Traffic MonitoringPersonalized dashboard with module library of reporting options.- ExtJS javascript and .Net application

Long Beach, Ca, Us

Interactive Art Director working on mytoyota.com/owners online vehicle ownership portal.

Summary- Worked with business leadership to develop the Avamar brand. - Created marketing tools for communicating the USP of Avamar's data replication and disaster recovery software technologies.- Designed the first user interface for the flagship software product: Axion.- Avamar was acquired by EMC corporation in 2004 for 165 Million USD.

København Ø, Hovedstaden, Dk

While a production artist at Bates USA West I worked on campaigns for Sauza Tequila and Hyundai Motors.I learned about advertising creative production operations, creative direction, copy-writing and corporate culture.Technical skills practiced:InDesign, Quark Xpress, Illustrator, Photoshop, Cut and Paste up with presentation board and color prints.

Worked with Photoshop, Illustrator and QuarkXpress to produced graphic design artwork for commercial print jobs.

As a teen I sold original illustrations to the surf/skate industry. Quiksliver, Mossimo, Volcom, Etnies, etc. in the beginning I created hand drawn line art, inked them with india ink Penstix, photocopied them and enlarged to 200-300% size, re-traced, re-inked and copied again, reducing by 85% to get clean lines. Then I would use graphic pens (design markers) to do color variations of each design. This is how I purchased my first personally owned Mac desktop system, scanner and printer. I then began using it for final art instead of photocopies and markers I scanned and photoshopped (PS 2.5!!!).This experience was a great entry into professional services and ultimately lead me on the path to where I am today.

Fine And Studio Arts

High School