James Hayhurst Email and Phone Number

At the Magic Sauce we believe the strength of the agency/client relationship is in fact the most important variable influencing marketing success. This relationship is the ‘magic sauce’ for creativity and marketing effectiveness. The Magic Sauce programme has been developed to transform these relationships and to leave much happier, and more profitable and productive agency and client teams in its wake. It does this by improving the understanding and importance of relationship dynamics, communication and wider team chemistry. It helps clients and agencies to understand each other better to work together better towards their shared goals and thereby to work more effectively, efficiently, enjoyably and profitably together. It also offers a behaviour change and measurement framework to improve relationship quality over time.

MD Communications is a team of international reputation management consultants dedicated to legal and professional services. Based in central London we employ a range of strategic and tactical PR expertise to help law firms, barristers and individuals in the legal sector at home and internationally to manage their reputations.

Facilitator for Unilever's Creative Excellence Programme - ECE - helping leaders and teams globally to raise the bar in terms of stand-out and effective creative communications.

The #ParentsPromise helps parents make a positive commitment to their children today, in case of a relationship breakdown tomorrow.

Arc Pathway is a comprehensive and revolutionary early years platform for both teachers and parents that provides incredible and sensitive visual mapping for all children aged 1-6 years. It enables parents and caregivers to better understand the 'shape' of their child and importantly can highly when early intervention might be required foe neurodiverse children. Role involves working with founders Jackie Harland and Helen Garnett to help scale this exciting and purposful EdTech start up.

Marketing Director at Technology product company (start up) with a team of 45 people and offices in London, Moscow and Taipei. Worked with a highly experienced development team, 150 filed patents (50+ granted) and a strategically significant royalty-based development agreement with a FTSE 5 company. Then COVID happened.....

Responsible for central communications strategy on Unilever’s third biggest global brand Persil/Omo, spanning 79 markets and $4bn+ turnover. Highlights include: Development of Dirt is Good brand purpose. Free the Kids film won 4 Cannes awards in 2016, ‘Best of the best’ at Campaign film awards and 20+ more awards globally. Creation of key influencers partnerships including with Sir Ken Robinson, the worlds most viewed TED talker as Persil brand ambassador. Support and development of Outdoor Classroom Day globally, an initiative now reaching over two million children in over 100 countries. Won Unilever’s first Global Good Award in 2017. Conception, development and stewardship of ‘The Real Play Coalition’ an innovative multi-brand partnership to promote play involving Unilever, Lego, Ikea and National Geographic. Launched at The World Economic Forum in Davos in January 2018 by Paul Polman and partner CEOs. • Development of new brand strategy (Brand Love Key) and campaign creation in top 12 major markets.• Development and roll out of brand 5C digital approach and ecosystem• Creation of successfully validated new 2D global pack redesign

• Responsible for running Leagas Delaney London office. Managed agency P&L alongside group COO.• Held senior client relationships across portfolio of accounts. including Glenfiddich, Patek Philippe, Feelunique.com, Penfolds, UltraViolet, MSC Cruises, British Red Cross and Waterstones.• Significant pitch wins include Penfolds wine globally, Telecom Italia, Feelunique.com, British Red Cross, and UltraViolet.

Joined as grad in 2000, left in 2012 as Head of Dept. Worked on numerous accounts and with wonderful people. Highlights listed below - Volkswagen, Teacher Training Agency, Telenor, Channel 4 (launch of More4), Mars/Wrigley’s - Starburst, Airwaves and Skittles, Star Alliance, Department of Work and Pensions, Getty Images, British Gas, Barclaycard, Hovis and Madame Tussaud’sMain awards won:2010 – Teacher Training Agency - IPA Effectiveness Award Gold, Best New Learning and Best Integrated campaign2007 - Golf ‘Night-Driving’ integrated campaign won Gold at Cannes and the DDB Pinnacle award for the best campaign in the DDB network for 2007. Won multiple awards at BTAs, Creative Circles and Clios.2006 – Volkswagen - IPA Effectiveness Award Gold2006 – Teacher Training Agency – IPA Effectiveness Award Silver2006 – Channel 4 More 4 launch - IPA Effectiveness Award Bronze2002 – Hovis - IPA Effectiveness Award Silver

If you've scrolled down this far then I'm very impressed by your thoroughness. Amongst many temping highlights in the Autumn/Winter of 1999 my career in the legal sector began as a stationary monitor at Clifford Chance. I kid you not, it was the best paying temp job going. I wheeled my stationery trolley around the hallowed corridors of the 'Magic Circle' firm and made sure that no meeting room wanted for appropriate stationary. Not the most stimulating role (I'm told my predecessor was found asleep in a cupboard) but the people were lovely and an impressive number of Bridget Rileys were on display.