Founder
CurrentAt the Magic Sauce we believe the strength of the agency/client relationship is in fact the most important variable influencing marketing success. This relationship is the ‘magic sauce’ for creativity and marketing effectiveness. The Magic Sauce programme has been developed to transform these relationships and to leave much happier, and more profitable and productive agency and client teams in its wake. It does this by improving the understanding and importance of relationship dynamics, communication and wider team chemistry. It helps clients and agencies to understand each other better to work together better towards their shared goals and thereby to work more effectively, efficiently, enjoyably and profitably together. It also offers a behaviour change and measurement framework to improve relationship quality over time.