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Marketing professional in the tourism industry since 1973. Currently Managing Director of Tourism AnalyticsPresident and CEO of Aruba Hotel and Tourism Association between 2009 and 2018.Awarded Caribbean Hotel Association Executive of the year for 2016 by the CHTA.Worked in the Caribbean since 1983. Director of Tourism for both Curacao and Trinidad & Tobago, Deputy Director of Tourism Bahamas and consultant to the Saint Lucia Tourist Board. Extensive experience of marketing island destinations to the US, Canadian, UK, European, Caribbean and South American markets.Specialties: Tourism statistics, online marketing, hotel marketing, hotel development, airline route development and minimum revenue guarantees, destination marketing, product development, strategic planning, cruise industry relations, hotel operations, trade association management, government relations.
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Managing DirectorTourism Analytics Jul 2018 - PresentArubaTourism Analytics is a consulting firm specializing in tourism related projects throughout the Caribbean.
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Assistant Professor - Faculty Of Hospitality And Tourism ManagementUniversity Of Aruba May 2018 - PresentOranjestad, ArubaTaught at both the Masters and Undergraduate levels. Responsible for coordinating the MBA program. -
Interim Managing DirectorCuraçao Hospitality And Tourism Association (Chata) Nov 2022 - Apr 2024Acted as the interim Managing Director of CHATA while the Board identified a new CEO. -
CeoAruba Hotel And Tourism Association Nov 2009 - Jun 2018Oranjestad, ArubaAs CEO was responsible for management of a trade association with more than 100 members drawn from Aruba's tourism sector.AHATA's primary responsibility was lobbying on behalf of its members.Director on the Supervisory Board of the Aruba Tourism Authority from 2011 until 2016.Treasurer on the Board of the Aruba Trade and Industry Association since 2010.Chairman of the Aruba Hospitality and Security Foundation since 2012.Treasurer and Board Member of the Caribbean Hotel and Tourism Association since 2012.Director of the Caribbean Society Hotel Association Executives since 2010.Provides support to the Aruba Casino Association.Awarded Hotel Association Executive of the Year by the Caribbean Hotel and Tourism Association 2016.
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ConsultantSt Lucia Tourist Board Nov 2007 - Nov 2009Castries, St LuciaSupported the Chairman, Board of Directors and Director of Tourism of the St Lucia Tourist Board which operated with a US$20 million marketing budget. Primarily responsible for developing and implementing marketing plans as well as supervision of the operating budget. Responsible for developing strategy and implementing programs to attract increased airlift.Project leader responsible for re-branding destination.Extensive involvement in production and marketing of special events.Awarded Top 25 Extraordinary Minds award by HSMAI in 2007
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President & Director Of TourismTrinidad And Tobago Tourism Development Company Aug 2005 - Oct 2007Port Of Spain, TrinidadInitially appointed as Director of Tourism in August 2005, was appointed as President of the TDC in September 2005. Responsible for all aspects of day to day operations of the 60 person Tourism Development Company which operated with US$20 million budget of which US$12 million was allocated to marketing.Responsible for promoting Trinidad and Tobago as part of their participation in the 2006 World Cup Soccer tournament in Germany which generated between $60 - $70 million in positive publicity for Trinidad and Tobago in the UK, USA, Germany and Holland alone.Part of the 2007 World Cup Cricket organizing committee.Worked with Tobago's House of Assembly to market Tobago overseas.Developed successful domestic tourism campaign.Responsible for numerous product development initiatives especially planning of improvement of Maracas Beach
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Director Of TourismCuracao Tourist Board May 2001 - Aug 2005Willemstad, CuracaoResponsible for day to day operations of 35 person Tourist Board. Reported to Board of Directors. Initially operated with budget of US$10 million. In 2002 was able to increase this to $14 million.Key achievementsRestructured North American marketing operation. As a result saw 47% gain in visitor numbers between 2001 and 2005.Negotiated US$4 million injection of cash from Dutch government to address drop in business consequent upon September 11 2001 terrorist attacks. This was used in late 2001/early 2002.Negotiated new airlift to the destination.Implemented new marketing programs in Holland and other parts of Europe as well as Venezuela and Colombia.Implemented successful cruise visitor conversion program using DVDsImplemented improved data collection program with redesigned visitor entry card. -
Deputy Director Of TourismBahamas Ministry Of Tourism Jan 1995 - Apr 2001Nassau, BahamasAs Deputy supported Director of Tourism.Responsible for all Planning, Research and Policy Development.Responsible for sales force (1995 - 1997)Responsible for destination website www.bahamas.comResponsible for budget preparation and monitoring. -
Director Planning & Information Management.Bahamas Ministry Of Tourism Mar 1993 - Jan 1995Nassau, BahamasResponsible for planning, marketing information and computerization.
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ConsultantBahamas Agricultural And Industrial Corporation Apr 1991 - Mar 1993Nassau, BahamasReporting to the Minister of Agriculture, Trade and Industry was responsible for public relations and related marketing activities.
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Director Of Marketing - North America:Trust House Forte Hotels Oct 1990 - Apr 1991New York, New York UsaDeveloped and implemented marketing campaigns to generate outbound North American traffic to THF hotels worldwide.
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Director Of Sales And Marketing, Caribbean And Bermuda:Trust House Forte Hotels Jan 1989 - Oct 1990Nassau, BahamasCoordinated sales and marketing efforts of six resort and business hotels located in The Bahamas, Bermuda, Jamaica, Barbados and Guyana.
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Planning And Research ConsultantBahamas Ministry Of Tourism Apr 1983 - Jan 1989Nassau, BahamasResponsible for all market information systems, analysis, and planning. -
Senior ConsultantThorne Stevenson & Kellogg Jun 1979 - Apr 1983Ottawa, Ontario, CanadaResponsible for numerous tourism marketing, policy development, and economic feasibility studies.Worked on projects in Manitoba, Ontario, The Yukon, Barbados, Quebec and Swaziland.
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ConsultantPannell Kerr Forster Sep 1976 - Jun 1979Toronto, Ontario, CanadaPrepared numerous hotel feasibility and accommodation requirements studies. Worked extensively in Alberta and Newfoundland as well as Ontario.
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Research And Development OfficerEast Midlands Tourist Board Jan 1975 - Aug 1976Lincoln, EnglandResponsible for identifying and publicizing tourism development opportunities throughout the east midlands of England.
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Executive TraineeEnglish Tourist Board Sep 1973 - Dec 1974London, EnglandExposed to many areas of the operations of the English Tourist Board culminating in three month posting to the New York office of the British Tourist Authority.
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Frequently Asked Questions about James Hepple
What company does James Hepple work for?
James Hepple works for University Of Aruba
What is James Hepple's role at the current company?
James Hepple's current role is Managing Director, Tourism Analytics.
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James Hepple
Manchester Area, United Kingdom -
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James Hepple
County Durham
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