The most successful of The Fox Hole's COVID-pivots is a gin subscription which has been spun off as a separate brand "Box Bar". Box Bar provides members with a monthly delivery of gin throughout the year and provides seasonal products that complement this offering such as the Twelve Gins of Christmas.

The Fox Hole is a small bar focused on gin and whisky in Sydney CBD. At the beginning of COVID, a significant pivot in their business was required with lockdowns directly affecting the main revenue stream. A long term restructure was also required to stabilise the business and position it for future growth.I led The Fox Hole team moving location from the Wynyard precinct to The Rocks and have successfully re-established ourselves in this new market.

Betterway Real Estate is an Australian-owned residential real estate business.This was a 12-month go-to-market role in which I developed the launch marketing strategy across four regions, analysed and designed the desired customer experience (CX), implemented technology solutions and systems across the customer journey, managed a centralised Customer Service team and coordinated the TV and digital marketing agencies.As the only internal marketer, this was a hands-on role giving… Show more Betterway Real Estate is an Australian-owned residential real estate business.This was a 12-month go-to-market role in which I developed the launch marketing strategy across four regions, analysed and designed the desired customer experience (CX), implemented technology solutions and systems across the customer journey, managed a centralised Customer Service team and coordinated the TV and digital marketing agencies.As the only internal marketer, this was a hands-on role giving me experience developing strategy from the ground up while also directly operationalising digital advertising, SEO and ATL strategies. Show less

Based in Sydney, I lead the global marketing function and the Australian-based Customer Success team.What is LiteracyPlanet?LiteracyPlanet is an innovative leader in education technology, with a team of people who are all passionate about child literacy, and a culture that values equality and diversity.We develop a program which is aligned to school curricula around the English speaking world including Australia, England, Scotland and Wales. Students have fun in the gamified… Show more Based in Sydney, I lead the global marketing function and the Australian-based Customer Success team.What is LiteracyPlanet?LiteracyPlanet is an innovative leader in education technology, with a team of people who are all passionate about child literacy, and a culture that values equality and diversity.We develop a program which is aligned to school curricula around the English speaking world including Australia, England, Scotland and Wales. Students have fun in the gamified environment, learn without realising, and achieving better outcomes than traditional methods. Teachers say, with LiteracyPlanet, they save more than half their time when planning lessons and marking is a thing of the past.School leaders and school group administrators can save time planning and report on literacy progress across classes, year-levels, whole schools or even groups of schools to facilitate government funding discussions and planning future improvement strategies. Show less

Leading the marketing team at CBHS, my team and I are responsible for the generation of demand to achieve membership growth exceeding system growth, three-fold and to maintain member satisfaction to increase retention. My responsibilities include:▪ Establishing and managing the CBHS digital strategy;▪ Building a framework and coordinating automated marketing and sales tactics;▪ Increasing awareness and perception of CBHS' brand in both traditional and digital channels;▪… Show more Leading the marketing team at CBHS, my team and I are responsible for the generation of demand to achieve membership growth exceeding system growth, three-fold and to maintain member satisfaction to increase retention. My responsibilities include:▪ Establishing and managing the CBHS digital strategy;▪ Building a framework and coordinating automated marketing and sales tactics;▪ Increasing awareness and perception of CBHS' brand in both traditional and digital channels;▪ Generating leads to support annual growth targets;▪ Delivering marketing and communications advice to all facets of the business; and▪ Developing and deploying CBHS' social media strategies. Show less

Reporting to the CEO, I was responsible for delivery of the marketing and communications program for over 75 major Australian brands to generate B2B demand from over 18,000 member businesses and B2B2C demand from their more than 500,000 employees and volunteers and their 2.5 million clients and customers (students, parents, aged care residents and hospital patients).Senior Manager, Brand & Innovation (May 2014 - Nov 2014)Continuing my role as CR's marketing and communications… Show more Reporting to the CEO, I was responsible for delivery of the marketing and communications program for over 75 major Australian brands to generate B2B demand from over 18,000 member businesses and B2B2C demand from their more than 500,000 employees and volunteers and their 2.5 million clients and customers (students, parents, aged care residents and hospital patients).Senior Manager, Brand & Innovation (May 2014 - Nov 2014)Continuing my role as CR's marketing and communications leader, as Senior Manager Brand and Innovation I was responsible for:▪ Testing and developing emerging marketing channels;▪ Creation of whole-of-business digital strategy;▪ Driving innovation across all business units;▪ Improvement of brand perception and reputatio; and▪ Product development across the organisation.Major achievements in this role were the creation of a comms plan for the transition of $50 million per annum managed ICT services contract, creating and embedding the corporate social responsibility (CSR) program and driving a culture of innovation across the organisation.Marketing and Communications Manager (Apr 2012 - May 2014)In this role I was responsible for:▪ Leading a marketing team of nine people;▪ Delivering brand and lead generation initiatives for 12 product categories;▪ Implementation of Salesforce & Marketo platforms for CRM & marketing automation;▪ Management of all tradeshows/conferences;▪ Creation of a 3 year marketing strategy and annual business plans to implement strategy; and▪ Accountability for all marketing expenditure and digital channel revenue. Some of my major achievements in this role were: strategies which grew our Apple Dealership from launch to $3m per annum revenue, improving team satisfaction from 34% to 100% within one year, and increasing (five-fold) lead generation.Snr Digital Marketing Executive (May 2010 - Apr 2012)▪ Provided mentoring and support to marketing staff; and▪ Increased direct ROI from marketing campaigns. Show less

I led the online and digital marketing functions for Servcorp across 21 countries and was the indirect reporting line for 15 marketing and non-marketing resources globally implementing marketing and communications activities in eight languages. Some of my major achievements while in this role include:▪ Grew the online lead generation for technology services including internet connectivity, managed IT services and data hosting;▪ Rolled out email marketing software to all sites… Show more I led the online and digital marketing functions for Servcorp across 21 countries and was the indirect reporting line for 15 marketing and non-marketing resources globally implementing marketing and communications activities in eight languages. Some of my major achievements while in this role include:▪ Grew the online lead generation for technology services including internet connectivity, managed IT services and data hosting;▪ Rolled out email marketing software to all sites internationally;▪ Created the company’s first presence on Twitter and Facebook; ▪ Overhauled the internal online communication policies; ▪ Implemented a rebrand across all online communications; ▪ Managed internal online communication policies; and▪ Developed a multi-channel marketing plan for new office openings. Show less

Assisting the brand manager to develop and grow the Private Cellar brand and to launch an online strategy for the Cellarmasters and Private Cellar brands.Major Achievements ▪ Forged new relationships with external companies in tourism, beverage, hospitality and direct marketing sectors to build a Member Benefits Scheme; ▪ Produced a segment research survey and associated competition; and ▪ Compiled and presented a four-year historical brand analysis over three… Show more Assisting the brand manager to develop and grow the Private Cellar brand and to launch an online strategy for the Cellarmasters and Private Cellar brands.Major Achievements ▪ Forged new relationships with external companies in tourism, beverage, hospitality and direct marketing sectors to build a Member Benefits Scheme; ▪ Produced a segment research survey and associated competition; and ▪ Compiled and presented a four-year historical brand analysis over three brands.Responsibilities ▪ Coordinate events in conjunction with Event Managers;▪ Assist with multi-channel marketing strategy, budget tracking and reporting; ▪ Liaise with government agencies for appropriate competition licences; ▪ Internal communication of all marketing initiatives; and ▪ Assist with copywriting. Show less

Assisting the Director of Marketing to roll out new marketing and advertising strategies promoting the Mathemagic computer tutor across events, radio, television and print programs.

Administer the information, technology and communication applications for a small business contracted to print NSW driver licenses. Designed and implemented the company website.

I was employed by Pizza Hut, initially part-time while I was at school and then later in a full-time position, Shift Supervisor in August 2001 and Assistant Manager in August 2002.